An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Three

Yang Ziming: creating a subversive clothing brand "CABBEEN"

In the clothing industry, his identity is the boss and designer; in the boxing ring, his status is a boxer; in the racing field, he is wearing a racing shirt.

His energy makes him capable of many roles at the same time.

His name is Yang Ziming, but people are used to calling him Mr. CABBEEN.

This is not only because he created such a clothing brand, but also because he loved the toy carbine symbolized passion and conquest desire in his childhood clock, so people could not help but call him so.

And the CABBEEN brand he built is just like a person, full of strong subversive desire and sexy appeal.

As a real Fujian Shishi, Yang Ziming was influenced by the strong commercial atmosphere in his childhood.

When you come home from school, you need to help the small workshops in your home to do some work, such as buttons, cloth and thread.

At that time, clothes came into being. Yang Ziming gradually liked fashion design and liked to decorate and design clothes with different effects with different methods and changes.

From childhood to the ear of clothing, he made a special impression of this industry.

Shishi is a famous hometown of overseas Chinese. Yang Ziming also has many relatives abroad.

At the end of the 80s, Yang Ziming made his first chance to enter the world fashion capital, Hongkong.

In the next 3 years, he began to move to three places in Hongkong, Guangzhou and Shishi, and worked hard for his dream.

In Hongkong, Yang Ziming first worked in an enterprise that supplies Japanese goods.

It was at that time that Yang Ziming became a Japanese fashion designer's attendant and began to try out the real commercial fashion design.

With the fate and diligence and learning spirit of early years, he not only became a good hand in design, but also experienced more and more rich experiences in life.

It is the desire of every designer to make his own brand.

With the accumulation of Yang Ziming's experience in the clothing industry, he feels that the design of other brands is of steady income, but it is hard for him to give up his dream of creating his own clothing brand for a long time.

The idea of building a brand new and strong style is becoming clearer and deeper.

As a result, Yang Ziming established CABBEEN brand in Hongkong by combining his advantages in garment technology, fabric and production, and joining several like-minded young people.

Everything is difficult at the beginning.

At the beginning of the establishment of CABBEEN brand, because the brand did not have enough capital to invest, the brand reputation was not open.

However, everything is only for fear of people. They rely on the original store, the quality of their reputation, the reputation of their customers and the word of mouth. The accumulation of bit by bit has not only made the brand more lively, but also made Yang Ziming more confident that his design style will be loved by the big family.

He will persist in explaining this to the people around him, and his obsession with clothes makes him stubborn and fanatical.

But this spirit of perseverance has produced a strong appeal.

Not only the popularity of the brand is getting higher and higher, but also more and more people are providing help for their brand development.

When CABBEEN was the most brilliant, it opened to 8 stores in Hongkong.

Although the scale is not very large, the products are selling well, and many Southeast Asian customers especially like CABBEEN's works.

Bumpy and turning point

Just as CABBEEN went all the way, the crisis came quietly.

In the middle of the 90s, the sudden Asian financial turmoil struck Yang Ziming's memory.

For the first time in his life, he experienced the feeling of confusion and helplessness.

"Suddenly, everyone is not buying anything! In two months, CABBEEN has no money in its account, and it can not afford the wages and rent of the employee.

All orders from Southeast Asian customers are not picking up. "

Yang Ziming recalls.

For him, all the primitive accumulation and hard efforts were gone, and the rest were clothes that nobody wanted.

Faced with the blow, Yang Ziming, who is optimistic and advocating challenge, does not have much time to mourn and sink down.

Then he made a firm decision to withdraw from Hongkong and fight for Guangzhou.

Yang Ziming's initial involvement in Guangzhou seemed to be lacking in confidence. In his view, he was thankful that he could sell the clothes he had overloaded at that time and tide over the difficulties.

CABBEEN's fashion style was very glamorous and powerful in visual impact.

However, in those days, such styles of clothing were controversial, and many people were in doubt.

But when he rushed into Guangzhou, he was surprised to find that the market potential was great. Guangzhou people liked CABBEEN costumes very much and sold them in a very short time.

After getting a cash, Yang Ziming stepped up his horsepower, developed at full speed, and released himself. He had more confidence in his future development.

He knows that he has found a market of his own.

In this way, CABBEEN entered the national market in 1996 and set up an integrated management, marketing, marketing and design company in Guangzhou.

From the development of a teenager's energetic brand to today, CABBEEN has more than 400 stores in the whole country, and Yang Ziming realizes his ideal step by step.

But creating fashion and beauty is endless in itself. Especially CABBEEN is a designer brand. Although the future is beautiful, Yang Ziming knows that it is still necessary to do a good job in every season's release and do every work well.

Through unremitting efforts and arduous efforts, Yang Ziming's enterprises are gradually on the fast track.

Since 2002, he has launched a large-scale brand conference annually.

The truly mature and shocking event is the fashion of "subversive fashion" held in Beijing International Hotel in April 2002.

At that time, the fashion industry in Beijing caused a great impact and shock, and the response was very enthusiastic.

This is not only because of the grand scenes, but also because many of the designs in the release are very bold, asymmetrical, collage, mashup women's fabric in the middle of men's clothing... These techniques are rarely used by domestic men's designers, but CABBEEN did.

In November 24, 2002, Yang Ziming's 30 birthday.

On that day, he received a special birthday gift. He signed a contract with the mayor of Shishi, who came to Hongkong to invest in Hongkong International Convention and Exhibition Center, and stationed in the high tech park of Bao Ge to build a large production base and a logistics distribution center.

The project covers an area of 18 mu, with a total investment of more than 24 million yuan.

Things are not accidental. With the development of the company, the reconstruction of large production bases has already mentioned Yang Ziming's agenda.

He saw that in recent years, the grand blueprint for Shishi to build a famous Chinese clothing city and a Chinese leisure clothing production base is becoming clearer and more exciting.

2007 is an extraordinary year for CABBEEN brand and Yang Ziming.

CABBEEN 07/08 autumn winter series is released on the show of New York fashion week.

This is also a sign that the CABBEEN team led by Yang Ziming has marched toward the international March.

True self, the style of subversion did not change because of going to New York.

The release in New York is very similar to the style it used to be, and Yang Ziming did not make more changes in the US market.

He regards extensive and profound Chinese culture as an inexhaustible source.

While following the national culture and integrating the elements of the trend, we integrate our style into the international trend, and display our works on this international platform.

Yang Ziming believes that the brand of Chinese local designers should stand out in the world fashion stage. First of all, we must stick to originality, adhere to our national culture and stick to our own design style; secondly, we should make our own voice, go to the international fashion stage to show our works, show the Chinese design, and change the narrow understanding of "China = Manufacturing".

From another point of view, our local designers should also attach importance to their own stage, because they have been discussing the topic of "China's rise". This is not a brand that can be changed. It needs all Chinese clothing brands to work together to achieve it.

From the perspective of market capacity or the development speed of fashion industry level, China has high potential.

Therefore, CABBEEN should always treasure every show in China.

Management and art

Many people think that a good designer can't be a good manager.

From the point of view of design style, CABBEEN is a brand with both market and fashion. For Yang Ziming, how to combine art and management perfectly is also a topic he and his team have been exploring.

With years of experience accumulation, CABBEEN has embarked on a smooth track.

Working side by side with an excellent management team has enabled Yang Ziming to gradually extricate himself from his business affairs.

He believes that his personality is more suitable for the role of designer and art director.

More simple and more focused on design and brand image building is the focus of his daily work.

As far as I am concerned, I feel that the pursuit of individuality as a designer is not contradictory to the business pursuit of an enterprise.

This needs to find a suitable combination point between the management team, the business mentality and the designer of the leading brand, and reach a consensus.

I feel that I am a very active person in the moment. In design, I express my needs, pursuits, courage, and sometimes I do some improvisational fun tricks.

I think a lot of people should be sympathetic to this, and our business team's understanding is very consistent.

In addition to selling products, we also provide consumers with many guidance and suggestions for dressing.

From the perspective of market feedback, consumers really need that.

Now, taking the international line has become the goal of CABBEEN's next effort.

Nowadays, many foreign customers are concerned about the brand of CABBEEN, and also invite CABBEEN to make a show abroad.

Of course, Yang Ziming and his team are ready to go abroad and play abroad.

Yang Ziming's biggest dream now is to hope that in the near future, CABBEEN can represent the Chinese clothing brand and appear on the Champs Elysees in Paris.