Hongxing Erke 2011Q4 New Product Conference Was Held In Xiamen International Convention And Exhibition Center.
May 4th, April 2011 24-26,
Erke
2011Q4 new product conference was held in Xiamen International Convention and Exhibition Center.
This Q4 new product covers tennis, running, basketball, soccer, table tennis, women's fitness, environmental protection, and ERK culture. It can be described as a complete variety of products, which has made new breakthroughs in product line and extended in the style of products.
fashion
"Sunshine" is more life oriented and closer to the needs of consumers.
It is reported that the theme of this conference is "I in winter", combined with seasonal characteristics, combined with the characteristics of the product's main push series, the theme of "I" runs through the whole winter environment. On the one hand, it tells about the young people's life or movement in winter, expressing a kind of self display, the input to the winter atmosphere and the different interpretation of the product series; on the other hand, it narrates the attitude of love in winter, so as to bring the product's own care and warmth in the cold environment.
Through products to express Hongxing Erke advocated by consumers "young, fashion, sunshine" lifestyle.
It is worth mentioning that this season's new products have also made innovations and improvements in the use of environmentally-friendly materials. For the first time, the DuPont Sorona cotton has been introduced for the first time, making winter cotton clothes more environmentally friendly, warm, breathable and durable, so that consumers no longer worry about the bloated and heavy winter cotton padded jacket, and make winter sports more arbitrary.
It can be said that the development and design of products by ERKE designers have not only stayed at the level of consumer demand, but further penetrated into the consumer's wearing experience and experience.
Over the years, Hongxing Erke design team has been actively exploring research and development, and constantly "young, fashion, sunshine".
brand
Tonal integration into product R & D design, through the design concept to guide and improve the way of life of consumers, has gradually won the recognition of consumers.
"Down to earth, extraordinary interpretation", in line with this business philosophy, Hongxing Erke constantly moving towards "No.1".
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