Aftershocks In Japanese Fashion Industry

But as expected, foreign buyers did not give any positive feedback, because Fukushima, 140 miles away from Tokyo, is shrouded in the most serious nuclear radiation crisis since the Chernobyl nuclear leak.

It took two weeks for Sen Yong to get in touch with the brand in the tannin cloth factory in kimsam city.

There were no casualties, but factories and goods were damaged.

He is now trying to find a workshop that can produce samples.

Takao Tobari, the director of Japan Fashion Week Organizing Committee, said differently: "there are many textile enterprises in the northeast region where the tsunami hit, especially the weaving and knitting factories." (Zhang Longfu)

Originally, about 40 brands were ready to appear in the Japanese Fashion Week this season, but 1/3 of their production shops collapsed in the disaster, so they could not deliver the samples on time.

To make matters worse, the government's electricity saving commands and aftershocks are always threatening factory safety. "

N. Hoolywood is lucky to escape the crisis of production.

but

Lorenzo Hadar, the boss and buyer of H. Lorenzo, a West boutique in Hollywood, cancelled her trip to Japan after she learned the news of the earthquake.

"We dare not go to Japan," he said.

You know Japanese designers don't like to run around the world, so it's hard for us to see this season's Japanese fashions.

Buyers have diverted to France and Italy.

Lorenzo only uses photos to tell Japan.

Although some Japanese brands have already won international fame, most of them are rooted in the local market.

In the next few weeks, there will be fierce fighting. In response to the government's call for electricity saving, shops will have to cut short their business hours or even go out of business.

But there are signs that consumption is getting warmer.

The retail sales of clothing in Tokyo dropped by 70% in a week after the earthquake.

Miyake Masahiko, chairman of SYC group, a member of the Japan Fashion Week Organizing Committee, believes that consumption is rebounding, Masahiko Miyake.

He said: "by the end of March, Tokyo's fashion retailing had returned to 80% of its normal level, and sales in April 2nd and 3rd were almost the same as in previous years."

Tokyo fashion forecasting agency Five by Fifty surveyed the consumption habits of 500 Japanese consumers in the post earthquake era.

52% of the consumers in the Guandong region, with Tokyo as their core, reduced their spending on fashion, while 46% maintained their original consumption habits.

While in Osaka, Kobe and Kyoto, Kansai has only 28% of the consumers to reduce their spending on fashion, and 69% of consumers will not change their consumption structure.

This interesting phenomenon reflects the huge consumption habits of Japan and the West.

Japanese brands are also facing the problem of the loss of overseas tourists.

Tourists from China or other parts of Asia have always been the source of Ginza's popularity. You can't see them now.

A spokesman for Japan's National Tourism Administration said the latest passenger traffic figures were only in February, when the earthquake and tsunami did not happen.

The data in March are being collected.

Whether the radiation crisis will impact Japan's large and small fashion brands is unknown.

On the one hand, several market researchers in China say consumers are "skeptical" about Japanese goods.

The Japanese Fashion Week spokesman gave the news that foreign buyers were still placing orders as a counter.

Comme des Garcons and N. Hoolywood said they did not receive the request to cancel the order.

Skin care products, Shiseido and kairabe said the radiation crisis did not affect the sale of skin care products.

Lei Xiaoshan, general manager of Shanghai China market research group, said that after investigation, Chinese consumers had "great fear" of Japanese imports.

He said, "I think the relevant departments may conduct radiation tests on Japanese goods at the request of consumers.

Chinese consumers believe that the Japanese government has underestimated the devastating nature of the disaster, and the two is that Japanese brands will sell inferior goods to the Chinese market.

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Coincidentally, Five by Fifty reported that Korean consumers appealed to strengthen testing of cosmetic ingredients, especially whitening ingredients, while Chinese consumers were more worried about Japanese food imports.

Some Japanese fashion houses have noticed changes in consumer psychology and ensured that their products are absolutely safe and harmless.

It is worth noting that the textile industry in Japan is concentrated in the western region which is only a hundred miles away from Fukushima nuclear power station.

The women's clothing received Yamamoto Teruji's letter from a German retailer in March 23rd.

In the letter, the designer thanked the customers for their support for the brand in this crisis.

The letter said, "there is no need to worry about radioactive elements on clothing. Our production line is far away from Fukushima, and it is sealed and pported. It will not contact with air."

Yamamoto Teruji declined to comment on this matter.

HoriyoshiIII is a Japanese tattoo workshop. The chief executive, Steve Suk, said that some overseas boutiques had cancelled the tattoo pattern orders, for fear that the bilateral customs would check the Japanese goods in the next few months.

"First of all, our goods are produced in the south of Tokyo," he said.

Secondly, in order to ensure safety, we will use radiation equipment to screen the commodities.

The news has been publicized to consumers.

I.T, a fashion retailer, has just arrived at a new batch of A Bathing Ape. Its spokesman said that their customers did not express concern about nuclear radiation.

At the beginning of this month, I.T new store opened, and the 25000 square foot shopping space included Japanese brands such as Comme des Garcons, G.V.G.V., Hysteric Glamour, Ne-net and Phenomenon.

The Lorenzo Hadar of H. Lorenzo also has no threat to nuclear radiation.

"Customers who like Japanese brands will continue to like them will not change," he said.

Meanwhile, Barneys department store in New York also said that the disaster did not affect the sales of Japanese fashion brands.

"Japanese fashion is selling well in Barneys, and we will try our best to support Japanese fashion industry and designers," said Daniella Vitale, executive vice president and sales director of Barneys.com and ladies' wear department.

Recently, Barneys employees voluntarily donated money to the disaster area in Japan, and the company released relevant disaster relief policies on schedule.

The disaster also affects the marketing strategy of Barneys: the company will work with jewellery designer Irene Neuwirth to undertake the CFDA Fashion &Friends for Japan disaster relief auction, including a fashion shopping trip, accompanied by Barneys Doonan, chief executive officer Simon Doonan.