Fear Of Suspected Price Fraud &Nbsp; Some Shopping Malls 7 Days After The Sale Of The Original Price.

According to the announcement of the NDRC, the price of Shanghai land Plaza is higher than the original price.

Some experts believe that the NDRC's move is intended to limit.

Shopping malls: sale within seven days after promotion

The overall activity of shopping malls and the promotion of brand self promotions are the practice of past department stores. However, after the land purchase incident, a number of shopping malls cancelled their own discounts after the May 1 promotion.

In the new world city, after the end of the small holiday, "200 yuan to 500 points", clothing, footwear and other major brands were sold at a real price. Some brands even had promotional activities, but they had nothing to do with discounts. Instead, they adopted gift giving activities such as "888 yuan to send 498 yuan worth of women's bags" and "full 588 to send value 299 yuan glasses".

"The new sandals are usually seven hundred or eight hundred yuan, which is the national retail price, and there is no promotion at least seven days after the sales promotion."

New world city, a brand salesperson said.

"After the occurrence of the land Plaza, we immediately attached great importance to it."

In a shopping mall in Pudong, a shopping malls personage introduced, "originally planned to be" 51 "full 600 yuan to send 600 yuan coupons, and then the sales promotion plan has been adjusted. In the seven days before the May Day holiday, if the brand has done discount activities, they will not participate in the unified sales promotion of the mall.

Only when there is no activity, can we take part in the market activities.

People in the shopping mall said that after the event, goods were sold at the original price, and there were few promotions.

People in the new world city also revealed: "within seven days after the May Day campaign, all the price tags in our shopping malls have been restored to the blue label, that is, the proposed retail price stipulated by the price bureau, without any discount activities."

The source said, "according to the provisions of the NDRC, the original price refers to the lowest paction price of the paction notes that the operator has concluded in the trading place seven days before the price reduction.

If the brand is engaged in its own activities, the price of thirty percent off or twenty percent off will be higher than the sixty percent off and half off promotions during the May Day period.

That is, the development and Reform Commission said, "after the price is higher than the original price", suspected of price fraud.

Consumers: discount strength, small hesitation

There are few promotions after holidays. Many consumers say that they will affect their purchase intention.

Because of the relationship between business days and business days, many shopping malls on Nanjing road are not popular.

Miss Nie, a senior student, said, "shopping at ordinary times, unless it is a special style, otherwise it will not be sold without discount."

White collar Elyn said: "the original price is not much to buy clothes, because now a lot of new products launched in less than a week will hit twenty percent off, ten percent off.

Basically, I will wait until the discount is bought, but I will not wait until the brand changes season, or when the shopping mall celebrates. When that time, many good-looking styles will not be bought.

Experts: the NDRC will help stabilize prices.

Shanghai department store business association secretary general Wang Liuhe analysis, the development and Reform Commission to vigorously grasp the mall "price fraud", intended to stabilize the existence of moisture, clothing, shoes retail prices.

"Consumers want discount at the mall, and the mall will force suppliers to discount.

Some brands raise the price of new products for discounts. The original 700 yuan clothes are priced at 1000 yuan at the time of leaving the factory, so that new products can be hit thirty percent off.

Because of such a vicious circle, the price of new products is becoming more and more expensive.

Wang Liuhe said that businesses should not only price clearly, but also clear prices.

"Although it seems that the original price is selling and the price is a little high, the price of the new product may squeeze the price of water for the next season."

The price department of the city also said that the state strictly implements the "Regulations on prohibiting price fraud". The main purpose is to promote the integrity management of the department stores and standardize the price.