What Is The Best Selling Holiday In May 1?

Tianjin:

As we all know, "51" is the gold consumption node that every business must fight every year. During the small holiday this year, in order to make greater efforts to stimulate consumption, many shopping malls started the early warm-up of "May 1" in late 4.

The three sections combine warmth and brand to show concern.

This year's May Day holiday is approaching mother's day, and it is also worth the wedding season.

Special area to promote sales popularity

During the May 1st period, the major sales promotion of the major shopping malls not only lasted one after another, but also the time was getting more and more advanced, and the way of promotion was more and more new and more and more unusual.

In this holiday discount activity, almost every shopping mall has set up a "special zone" in the store, and has made a propaganda sign and banner.

There are many kinds of goods in the special zone, and clothes, shoes, bags and cosmetics are all kinds.

Such as sunny well, CABO DE GATA and other brands of men's wear; Daphne, BASTO, women's shoes, BETTY BOOP, LONDA POLO bags, Carslan, Maybelline cosmetics, etc., with a large discount of 1~5 participation in the special area, 200 full 100 reduction, the gift of the logo is also everywhere in the area.

According to the salesmen, the new products of the counters are updating at a fast speed nowadays. Many commodities have been forced off the shelves after they have not been in season. However, the styles and quality are still valuable and superior. After opening up a new form of "special zone", they can not only buy the right and not outdated commodities at a very substantial price, but also maximize the surplus value of the goods on the shelves.

Once launched, this form is widely welcomed by consumers. The shopping malls in major shopping malls are often crowded with people. The new form of sales promotion has earned people a lot of popularity.

Let profits draw and joy coexist.

With the competition among the major shopping malls in Tianjin, consumers are increasingly considering from a variety of perspectives. They should be inexpensive, quality, and thoughtful, and more innovative and innovative in marketing activities, so as to reflect a comprehensive high level of shopping malls.

In the past, merchants only paid attention to sales forms such as discount, rebate and member return. Raffle was only an accessory part of sales.

However, during the May 1 holiday this year, many businesses continued to enjoy the traditional discounts, while drawing raffle activities also played an important part in holiday promotion, adding fresh shopping psychological experience to consumers.

For example, the customers can spend the day's consumption tickets in the lucky draw box. Every day, three lucky customers can get a value of 100 yuan cash coupons. In addition, they can enjoy the $51 value experience price and enjoy the beauty course offered by the Hongkong thin station, and offer a set of anti fat products and a gold foil mask.

Shopping malls frankly, "May Day" holiday is generally the period of clothing products completely changed season, consumers buy more strength, and after several years of market training, consumers have formed the "51" period to enjoy discount shopping fun and stereotypes, so on the basis of discounts, cash reduction, and then the introduction of profit sharing raffle, will stimulate consumers' interest in buying, produce instant results, let the temptation and joy coexist.

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Chengdu: small holiday shopping, fire Rongcheng shopping mall selling big well spray

The magic of "holiday economy" has brought the consumer market to a boiling point.

On the first day of the "May 1" holiday, reporters visited Chengdu, Yanshikou, Chunxi Road, West Street, Jianshe Road and other major new and old business circles, and found that the various sales promotion activities brought by the major shopping malls had brought a steady stream of popularity, and summer clothing, household appliances and jewelry products also had a sales peak on the whole.

Department stores: big sales promotion

"Some goods are bought and sold one!" "the whole province is 99 yuan, 51 yuan!" as the most popular business, sales promotion in department stores has always been particularly fierce on holidays.

In May 1st, the streets of Chunxi Road were full of people, and consumers exchanged large and small shopping bags to respond to the promotional slogans of "big businesses".

"It's rare to go shopping with friends and get a lot of harvest today!" in a department store on the south side of Chunxi Road, two senior girls were excited by the new clothes.

According to the introduction, they have just bought several "full 200 yuan province 100 yuan" clothing in the shopping mall OERM counter, the brand promotion opportunity has been few, but two people saved a lot of money this time.

It is reported that in this "51" small holiday, including Wangfujing, Pacific, Renhe Spring, Qunguang department store, Ito, Yi Shi Dan and other department stores have launched promotional activities such as discounts, "full province", full return shopping coupons and shopping multiple points.

"Women's shoes and cosmetics sell very well on the first day of the holiday."

Xu Wenbin, chief executive of Chengdu Yi Dan Dan, told reporters that many businessmen were ready to take advantage of the holiday to concentrate their shopping on the same day as merchants actively responded to holidays and launched various kinds of profit giving activities, which made the holiday consumer market particularly hot.

According to Xu Wenbin, the customers of small holidays are not the same as those on weekends. On the first day, there are many customers who come from surrounding counties and places like Mianyang and Deyang.

"It is expected that the sales performance of this holiday will be very good, and the number of visitors and the unit price of passengers will be greatly improved."

Xu Wenbin disclosed that yesterday morning, only the home office had more than 10000 pactions on the list.

Gold ornaments: the price is rising and the market is becoming more and more popular.

As a traditional wedding season, four and May have always been the best selling period of gold, diamonds and jewellery.

Reporters in the interview found that although gold prices rose again and again, gold jewelry market performance on the first day of the long holiday is still the most prominent.

"Not only is it worth keeping, but gold jewelry is a value added product!" the reporter saw at the Zhou Dafu counters of the Wangfujing department store. The commodities sold by the store include gold, platinum, jade, precious stones, gold and other jewellery, while the number of consumers who choose commodities before gold jewelry counters account for the majority. Many consumers say that buying gold is a matter of value preservation.

According to the guide, the price of gold jewelry has risen by 10 yuan per gram since yesterday morning, and the price per gram has reached 419 yuan. The price of gold bullion has risen to 414 yuan per gram.

Less than a year from last July to now, the price of Zhou Dafu's gold jewelry has risen by about 100 yuan per gram.

Reporters visited a number of department stores and jewelry stores learned that the price of gold jewelry is now once again ushered in the historical high point: Zhou Shengsheng, Zhou Dafu and other brands of gold thousands of gold jewelry, the price per gram is 419 yuan, other brands of gold jewelry price per gram is also more than 380-400 yuan.

Although professional jewelry stores including Sichuan love gold shop and Fengxiang building have launched a discount of 7-9 discount for gold, diamond and jade products, gold jewelry is still the first choice for most consumers.

"Price increases not only affect volume but continue to bring fire to the market."

Zhou Dafu Chengdu Office official said, because the cost of gold has been rising, brand gold jewelry has recently increased to varying degrees.

At the same time, she also revealed that Zhou Dafu's "gold price" and platinum prices have not risen for the time being.

Air conditioning: the hotter and hotter the market.

Home appliances store also ushered in the market blowout on the first day of the long holiday.

Reporters visited several major household appliance stores, and found that on the first day of the long holiday, the household appliances were overcrowded, and the air conditioner became the absolute protagonist of this small holiday home appliance market.

Consumers in the purchase of air conditioners, the brand awareness is increasing, concentrated in GREE, the United States, Haier, Hisense and other large counters larger passenger flow.

"The best selling product is the biggest sales promotion!" according to a guide from the shop in the West Gate store of Gome, during the event, a 2P frequency conversion cabinet with a price of 5280 yuan was most sought after. "During the activity, the unit price dropped by 1100 yuan."

It is reported that the 3P frequency converter is also priced at 800 yuan, the promotional price is 6580 yuan, and consumers can buy fans and other gifts at the same time.

"Now is the best time to buy air-conditioning."

GREE air conditioning responsible person said that the air conditioning raw material prices have been rising, air-conditioning supplies are relatively tight, the price of air conditioners may rise after the holidays.

At the same time, the official also revealed that with the advent of summer, the installation of air-conditioning will be more stressful, and the promotional activities at the moment will lead some consumers to buy in advance.

In addition, as home appliances stores and brand manufacturers jointly launched a variety of promotional concessions, color TV, 3C products, ice washing products also performed well on the first day of the long holiday.

It is reported that in the "51" small holiday promotion activities, a domestic brand 55 inch 3D color TV price has fallen below 10000 yuan.

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Shenyang: Shen Cheng mall sales increased by more than 30%

Although this year's May Day has been cloudy and rainy, and two important business circles in Taiyuan street and Zhongjie are rebuilding roads, none of them has affected the shopping enthusiasm of Shencheng citizens. Reporters learned from businesses that this year's "51" turnover increased significantly, up by 30% over the same period last year.

Taiyuan Street: Tian Yin Road Block

Increasing the popularity of shopping malls

"Now the road to Taiyuan street is really bad, especially after the rain has gone down, and the mud is blocked again."

Jin Xin, a Shenyang citizen in Zhongxing shopping, told reporters, "but during the May 1" period, all the discount sales promotions in the stores were very "giving power". I have been waiting for a long time, and this is hard to bear.

Reporters saw the crowds inside and outside the shopping malls in Taiyuan street, and many shops were hung with huge promotional advertisements at the door -- "all clothing products are playing 49% off", "the whole market is 3-5 fold" and "men's clothing is hot 50 yuan".

"Road reform has little impact on our turnover, and has improved compared with previous years."

The person in charge of a shopping mall told reporters that "this year's road pformation has made most of the public have to go through the shopping mall, which objectively increases the flow of our shopping malls.

Using the data of 30 and 1, we can make a conservative estimate. Our turnover this year will increase by more than 30% compared with last year. "

Middle street: traffic inconvenience

But the crowd is not decreasing.

Similar to Taiyuan street, Zhongjie is also undergoing large-scale road reconstruction during the long holiday period. However, in the case of extremely inconvenient pportation, the pedestrian flow in Zhongjie street has not been reduced compared with previous years.

In a large shopping mall on Zhongjie street, the stores were full of people in front of them. There was a long queue at the cashier's office. The fitting room was full of people waiting anxiously.

"These are all I want to see. I'll wait and try. If I put them aside, I'm afraid they will be gone later."

In a brand district on the two floor of a shopping mall, a citizen would not put down four or five clothes in his hand.

In a store on the side of Zhongjie street, the sales promotion of "99 minus 30" attracted many consumers. People trying on shoes in a certain brand shoes area have already filled all the couches.

In addition to the hot selling goods, a lot of consumers have been gathered in front of the goods counter such as jewellery and cosmetics which are discounted, and the lowest discount of a jewelry brand is up to 65% off.

Many people were attracted by the activities of "1 yuan to see a movie, 1 yuan to eat a big meal, 1 yuan to play games!" in the city of great Yue, which has little influence on the road pformation, and even a long queue of nearly 10 meters in the afternoon.

The head of a shopping mall in Zhongjie introduced that the traffic volume of shopping malls increased significantly from last Friday evening, and the turnover increased by 30%.

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Wenzhou: there are not many customers in May 1 shopping mall, but they are very generous.

During the May 1 holiday, the flow of people in Wenzhou's shopping malls was much less than that in the second half of last year, and the price of passengers increased by about 30%.

With the summer approaching, the performance of the dress, sandals and other counters has increased significantly.

Yesterday, department heads of the times revealed that during the May 1 period, the collection of all kinds of boutiques was full, and the performance of individual counters, such as baozi, increased by nearly 50% compared to the previous year. The T-shirts and more than 3000 yuan one piece at every turn easily increased the unit price.

"Now the ladies who consume the boutique are not buying just one dress, but buying a whole set, for example, the price of baozi's dress is about 3000 yuan."

Intime department store revealed that the price per passenger (the average paction price of each customer) increased by 30% over the same period last year, especially the price of the first floor boutique, cosmetics and gold jewelry.

"Our shoes are all over 1380 yuan, and some female customers buy two or three pairs.

After all, some beautiful designs are now complete in size and may be broken in a few days. "

The salesperson on the first floor Stellaluna introduces.

The overall performance of the first floor boutique area, such as GUCCI, has increased by about 20% than usual.

According to the wealth shopping center, the performance growth of May 1st was the most obvious, and the performance of sports and leisure brands increased more than twice daily.

The performance of cosmetic cabinet of Kai Tai cosmetics increased by 50% over the same period last year.

Kai Tai Department responsible person revealed: in addition to front-line cosmetics Guerlain, Lancome and other brands, such as L'OREAL, OLAY is also doing exclusive promotional activities.

The performance of women's wear and women's shoes counters increased by about 30% over the same period last year.