The Era Of High Cotton Prices Is Coming To &Nbsp; Chemical Fiber Instead Of The Field Due To Lack Of Cotton.

This seemingly "absurd" argument has been endorsed by many authoritative figures both at home and abroad.

From this point of view, it is meaningless to prove that chemical fiber and cotton are better and whose performance is superior. "Chemical fiber will replace and occupy all the fields that are out of cotton and will be empty".

What will continue to increase will be the share of chemical fiber in the raw material structure of textile and clothing industry. From the "spark" of the 70s and 80s of last century, it will gradually become a prairie fire to the present 70% and then to a higher proportion in the future.

Of course, along with this process, there are "chemical fibre" blooming in many fields such as pportation, pportation, medical treatment and so on.

Everything seems pretty good, and the new capacity of chemical fiber seems to be able to find the right downstream demand to digest.

The problem is that increasingly prominent external constraints such as energy, resources and environment, as well as increased competition caused by the excessive production scale, have made the enterprises' pressure on survival and development more and more.

The author found that in this period, regardless of the size of enterprises, the importance of brand has reached an unprecedented level.

It is a way for many fiber enterprises to try to build brand names and create trustworthy corporate brands based on the full recognition of users and markets.

However, the constraints of the development of the industry make it difficult for companies to promote new products.

The first two days I visited a Chinese acupuncture club in Shanghai.

In the world of socks and underwear, I have seen the appearance of some fiber enterprises, including the promotion of relatively mature bamboo fiber, and the silkworm pupa protein fiber in the initial stage.

The production of "Charles Camille Saint-Saens" silkworm chrysalis protein fiber is the Yibin beauty group group Hui Mei line company, in order to promote new products, they set up Humei New Material Co., Ltd.

Liao Zhourong, chairman of Hui Mei line, talked with the author about the confusion of fiber promotion at the exhibition.

He said frankly that although some cooperation has been made in the related fields in the early stage, some enterprises in the lower reaches have some knowledge of silkworm chrysalis protein fiber and are also very interested, but there are few enterprises that actually try.

He has no special way to further promote the next step.

In contrast, the bamboo fibers of the same period were considered the "big brother" of the promotion of new fibers in China.

JJG chemical fiber is promoted through the form of industrial alliance, so that Tianzhu is quickly and deeply rooted in the hearts of the people.

The industry wants to copy more than one enterprise in this case, but there is a real difficulty.

The author believes that the premise of promoting the new products by means of large-scale industrial alliances is that the product is a large quantity of varieties and has the basis of being widely applied.

For example, bamboo's renewable resources are very abundant in China, and the growth cycle is short.

In contrast, silkworm chrysalis protein fiber is difficult to carry out large-scale promotion because of its limited resources and too high positioning.

Of course, a more feasible method is also commonly used by fiber enterprises, which is to promote the downstream industries chain.

But the biggest drawback of this method is that the chain is too long and the links are too many. The effect has been greatly reduced when reaching the terminal.

Moreover, every aspect of innovation will directly affect the final promotion of fiber.

Just like this exhibition, Liao Zhourong and some yarn business owners negotiate, they are only interested but do not want to try.

It takes a long time to find yarn, fabrics and strategic partners of garment enterprises with common innovation desire, which is common in the promotion process of new fibers.

Moreover, there is no guarantee that it will work in the end.

Professor Wang Huaping of Donghua University has pointed out many times that the cost of innovation in domestic fiber enterprises is too high, and the innovation cost that should be undertaken in all links falls into the fiber link.

Fiber enterprises are not the biggest winners, because the lack of standards makes the market chaotic and shoddy.

For this reason, many fiber enterprises begin to hang up the tag on the terminal products, which not only guarantees the quality, stability of the market order, but also promotes the brand.

How many companies envy DuPont and its "Lycra", but at the present stage, no enterprise has such strength. Cooperative promotion is undoubtedly the main theme for a long time in the future.

Many enterprises are trying to promote the new products under the guidance of the national industrial policy and combine the forces of production, learning and research, and have achieved some results.

There is a saying that makes sense. The more difficult the promotion of new products is, the more obvious the industry has developed to a new stage.

We have a long way to go. We have no reason to be pessimistic.