The Biggest Code Children'S Clothing Is Too Small.

Ms. Xiao recently had some difficulties: her son grew up fast, which was a good thing, but what he wore was a difficult task.

Yesterday, it was learned that with the improvement of living standards, children's development accelerated. However, because many children's clothes were at the largest 155cm (female) and 160cm (male) level, many children, especially children of 12~14 years old, had become a problem for parents.

As the weather gets warmer, Ms Xiao wants to take advantage of "

She told reporters very depressed that her son's class had 40 classmates, his son's height was only middling, and there was even a child approaching 170cm height.

She could not figure out why the manufacturer did not modify the largest size of children's clothing according to the development of children.

Visited the city store found that, as Ms. Xiao said, most of the children's clothing brands only reached 155cm (female) and 160cm (male). For tall children, especially boys, only sportswear with age characteristics was selected, of which 12~ 14 years old children's clothes were the most difficult to buy.

Enterprises say big size children's clothing is not good enough to sell.

"Big size children's clothes don't sell well."

Yang Ying, manager of children's clothing department of Chung Bai Hei department store, told reporters that because the design of children's wear is mostly cartoons, "such children's clothing, trumpet and medium size may look lovely, but it's a little childish to think of children's age when making a large size."

Yang Ying said, so under normal circumstances, children's clothing enterprises provide large size of children's clothing in 155cm (female), 160cm (male) or so.

Yang Ying's argument has also been recognized by children's clothing enterprises.

Kang Qinghua, manager of the Chongqing company, told reporters that although many parents were worried about not buying large size children's clothing, they did not sell well. For example, 170cm's large size children's clothing was also done by us, but the sales volume was only 1/10 of medium and small size, so we did very little.

Kang Tsing Hua analyzed that the physiological and psychological changes of children aged 12 to 14 were more obvious. Their social circles and hobbies were also influenced by fashion.

For children's clothing brand, it is more difficult to accurately grasp the needs of this group of consumer groups. If it is only a single increase of children's clothing code, it will not necessarily satisfy children's preferences just like sportswear.

Because of this, most children's clothing enterprises do not make big size children's clothing or small production, so it will be difficult to buy large size children's clothing.

Children's wear design can be more detailed.

"The size setting of production enterprises is based on market demand and production process. Large size children's clothing is only one aspect of the market, and more needs to be designed for children of different ages."

Chinese clothing association children's wear special committee related personage said, the children's clothing size is simple and big, the effect may not be good, according to the corresponding age group to launch the appropriate design is the most important.

Famous brand clothing, clothing and love have many children's clothing brands, such as clothes and love children's clothing, cubs, PAW IN PAW and so on.

"The size of the code is determined by brand positioning."

Clothing related companies said that the brand style is different, the size is naturally different, for example, the lovable PAW IN PAW maximum code is only 140cm, but the big bear can meet the needs of the group over 20 years old.

What kind of clothes should the tall children wear? "Now, like the ladies' dress, they are dressed for girls aged 10~20."

Yang Ying said, but for this age group of boys, the choice is relatively narrow, basically can only choose sportswear.