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Foreign Luxury Goods Get Together In Hongkong IPO, Just Because They Rely On Chinese Market?

2011/5/6 15:20:00 69

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Foreign Luxury Goods Hongkong IPO China Market

Luxury brands in Italy

Prada has planned to land in Hong Kong stock in April and plans to raise $2 billion 280 million.

Meanwhile, L`Occitane, the high-end skin care brand in France, is also keen on IPO. The US luxury brand COACH also wants to set the next round of financing destination in Hongkong.

Some experts say that more and more luxury brands are choosing.

Hongkong IPO

It is a strong signal to potential consumers in the Chinese market.

The location of IPO represents the market we are going to.

In April 18th, COACH, the US investor relations department, said that Hongkong is indeed a financing location worthy of consideration. The Chinese market is of great significance to COACH.

Over the next two or three years, COACH expects China's sales to account for 10% of its global sales from the current 3%.

"The location of IPO actually represents the market we want to go to."

Prada CEO Bertelli said.

China, which is constantly expanding its luxury consumption, is undoubtedly the Prada's most valued market.

Prada and its brand also need capital and marketing to train loyal fans in Asia.

Valuation in Hong Kong may be possible

Higher than other market averages

In May 7, 2010, the French cosmetics brand L'OCCITANE was listed in Hongkong.

This company has been highly sought after in the course of listing.

The first is to attract China Investment Co (CIC) as the basic investor of the IPO. CIC invested $50 million to buy 7% of L'OCCITANE's shares, and the oversubscription rate of its public offering was as high as 158 times, and the frozen capital was as high as 88 billion US dollars.

L'OCCITANE has become the benchmarking of the Chinese consumer market nuggets.

"The value of listing in Hong Kong may be higher than the average in other markets."

According to its share price of HK $15.08 per share, its price earnings ratio is 19 times higher than that of 2010.

Loreal

And the price earnings ratio of Estee Lauder in 2011.

Hongkong will usher in this year.

110 new listing pactions

In 2009, Hongkong has become the most active IPO market in the world.

In 2010, Hongkong has become the largest IPO center in the world. The number of IPO is 114, and the total amount of fund-raising has reached US $52 billion 800 million, while the amount of IPO raised by the US NYSE is only 42 billion US dollars.

PWC expects 110 new listings in the Hongkong market this year, with a total scale of 300 billion -3500 billion Hong Kong dollars.

Financial enterprises, enterprises related to China's consumer market and natural resources enterprises have become the leading players in Hongkong.