Shoe Brand Daphne Is Still Cool In The Off-Season.

Easter and "May 1" long holidays have ended and retailing.

Last year, the group resumed stronger earnings performance, recorded a turnover of 13.61% up to 6 billion 624 million yuan, gross profit increased 18.51% to 3 billion 801 million yuan, core brand business gross profit margin was 59.6% last year, an annual growth rate of 1.2 percentage points, and net profit of 596 million yuan, 51.21% per annualized, 36.36 cents per share, sending end interest to 6 cents.

View group last year's own brand "Daphne" and launched in 08 years for middle and low end customers "shoe cabinet" continued as the main source of income, accounting for 86% of the total revenue, of which Daphne accounted for nearly 66% of the group's total revenue, while the "shoe cabinet" accounted for nearly 2.

By the end of last year, the group had 3789 sales outlets in the mainland, about 1 of them were located in the first tier cities, 32% in the two or three tier cities, and the rest in the four to six tier cities.

Daphne has recently distributed its first quarter results as of the end of March. Its core brand businesses include Daphne and footwear products. Its first quarter sales in the same quarter grew by 1%. During the period, 138 stores were opened, including 128 direct shops and 10 franchise stores.

It is worth mentioning that in recent years, the wages of mainland low skilled workers have increased rapidly, and domestic demand has become the locomotive of economic development. Daphne, in response to the trend of the market, has set up a "shoe cabinet" for middle and low end customers, and is expected to catch huge business opportunities.

On the other hand, according to management's earlier statement, it is still the main task of maintaining profit growth this year. In response to inflationary pressures, the unit price will be raised to 250-270 yuan, and plans to open 800 new stores this year, including 600 direct sales outlets and 200 retail outlets. The total expenditure will be about 400 million yuan.

In addition, the group is actively optimizing inventory management in order to reduce inventory turnover from 180 to 120, and is also expected to enhance profitability.

The market expects Daphne's profit to increase by 30% this year, at a current price equivalent to 12 times the P / E ratio.

In the direction of the stock price technology trend, the midline will effectively challenge the high 8.29 yuan since the beginning of the year.