DICC Strongly Introduces E-Commerce Industry Data Ranking

DICC founder Hu Yanping describes China's e-commerce website experience and brand image satisfaction survey

Hu Yanping carefully analyzed all the guests' e-commerce in China.

Six steps to complete the e-commerce market in China

1, the ecommerce ecology is in the integration of consumer decision making.

The leading e-business enterprises are building a marketing ecosystem serving the consumer decision value chain. Through the construction of advertising network, life information service website and community, e-commerce platform and payment platform, etc., a comprehensive e-business service ecosystem is formed, serving all links of decision-making ecology of consumers' network.

2, personalized e-commerce tends to be obvious.

The integration of ecommerce ecology and personalized service will be a trend and inevitability. The people-centered social media is providing more personalized recommendation and choice for consumers. The integration of e-commerce ecology and personalized service will bring users higher value.

3, mobile e-commerce will explode in the next few years.

The integration of ecommerce ecology and mobile Internet is taking place. Hardware, policy, payment, user and so on are the four major drivers to promote the development of mobile commerce. Colleague DICC expects that the scale of mobile e-commerce users will grow rapidly in the next few years, the average growth rate will be over 70%, and the scale of mobile e-commerce users will exceed 230 million in 2012.

4, the convergence trend of different E-commerce markets is obvious, and the eco chain of e-business is emerging.

5, e-commerce ecology is merging with the value chain of enterprises.

6, e-commerce ecology is integrating with localized marketing solutions.

The dominant data of user base and electricity supplier are mainly embodied in search engine, shopping website, video website, portal website and so on.

Socialized e-commerce will become a catalyst for the e-commerce market.

In 2010, micro-blog users wanted to add new applications, including e-mail accounts for 51.46% and e-commerce accounts for 36.10%.

Functional statistics frequently used by SNS users in 2010: log accounts for 68.90% and e-commerce accounts for 28.20%.

The community has become an important contact of brand contacts, and has become an important customer source contact for electronic websites. It has also become an important customer destination for electronic websites.