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Focus On Clothing Safety Series: Clothing Quality Price Geometry 1.

2011/5/7 15:05:00 72

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Clothing quality price geometry

A few days ago, the Consumers Association of Beijing conducted a comparative experiment from the casual pants purchased at the shopping malls in Beijing. Among the 57 samples sampled, 21 samples were unqualified, and the safety indexes such as pH and color fastness were detected.

Unqualified sampling inspection

In the brand, ZARA and a number of famous international brands are impressively popular. This incident has attracted the attention of many consumers and the media.

In terms of product quality, domestic clothing has always been a good performance, and this point, "made in China" is widely accepted in the world is a good annotation.

In terms of brand development, there is still a certain distance between domestic clothing and the world standard.

But on the basis of brand development quality, 12.85,0.30,2.39% has enough confidence.

Nevertheless, the appearance of this event is worth waking up in domestic clothing enterprises: quality is the life of an enterprise, which can not be ignored at any time.

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First, goods are licensed.

Quality first

Brand, brand, first product, only card.

This is the simple logic summed up by numerous enterprises in the market struggle.

For China's clothing industry, it also follows such a logical relationship.

In the process of Chinese clothing moving from "big clothing country" to "strong garment country", although there is still a certain distance between brand development and world level, but in terms of quality,

But laid a solid foundation.

As Zheng Yonggang, chairman of Shanshan Group, said, although Chinese clothing still has no top world brand, China's national brand has reached the world brand level in terms of product quality.

"Our equipment is the best in the world, and our craft is

At the highest level in the world, our technology is in sync with France and Italy.

In fact, as early as a few years ago, the China Textile Industry Association proposed to increase the contribution rate of the brand, and quality became one of its core components.

Du Yuzhou, President of the China Textile Industry Association, also stressed on many occasions that quality is an enterprise and brand.

Life is also the cornerstone of brand value.

In this regard, Wang Zhuo, Secretary General of the China clothing association, said: "the clothing industry advocates the establishment of four in one brand: quality, innovation, rapid response and social responsibility, in which quality is the cornerstone of brand development.

If there is no quality, there is no brand.

On the basis of brand development, there is no reason why a brand can be recognized by consumers.

As the theme of the market, enterprises have a personal experience.

Xu Xiaodong, deputy general manager of research and Development Department of tiger clothing (China) apparel Co., Ltd., said: "if the quality of products can not be consistently maintained to satisfy customers, they will gradually lose customers.

Especially when the competition between brands is so fierce, it can be said that when customers are tired of all kinds of homogeneous brands, whoever catches the quality of the products will catch the customers.

In enterprises, there are numerous cases of enterprises concerned about quality.

Take 13.03,0.24,1.88% as an example.

The products of Meyer finished garments are checked by needles. If they are not carefully broken, each part of the needle must be found, collected and registered, so as not to break the needle into clothing.

Harm consumers.

Once, a worker turned over and over again around the workbench in order to find the broken part, and even delayed lunch.

Similar situations have occurred in tiger cities.

In the winter of 2008, the North was extremely cold, and all of the pants made of high quality corduroy fabrics passed all quality checks and excellent products. But because of the cold weather in the north, trousers became more and more popular.

Some agents, such as tiger dealers, and consumers of tiger brands reflect this problem to the tiger.

The company headquarters will make a decision immediately, so long as the consumers do not approve, whatever the reason, resolutely change, we must make the consumers satisfied.

For that reason, that

All the trousers were returned unconditionally, and there were more than 30 thousand.

"Although all of them are qualified products, they also cause certain losses to the company, but we can not affect customers' trust because of any problems."

Xu Xiaodong, deputy general manager of R & D Department of tiger capital, said.

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The overall situation is getting better.

In recent years, the overall quality level of China's garment industry is constantly improving, and the overall situation is getting better.

The national clothing quality supervision and Inspection Center (Tianjin) is one of only two international clothing quality supervision and inspection centers in China. Meng Lingxiu, deputy director of the center, said that in recent years, the proportion of unqualified domestic clothing brands detected in the center has been somewhat different.

The overall trend is declining.

"Now, the number of enterprises taking samples of fabric samples is constantly increasing, and the number of items required by enterprises is getting more and more detailed.

In the past, most enterprises took into account the factors of cost and production cycle, and fewer items were submitted for inspection.

But now, with the combined effect of internal and external forces, enterprises are increasingly aware of standards, and their awareness of production according to standards is increasing.

Meng Lingxiu said.

This is also reflected in the consumer complaints statistics released by the Chinese Consumers Association.

In 2009, the number of clothing and footwear products received in China was 62764; in 2010, the figure dropped to 57620, down 8.2% from the same period last year.

According to Meng Lingxiu, the problem of unqualified clothing detected in China is mainly concentrated on fiber content.

On the one hand, some garment manufacturers in order to reduce costs and shorten the production cycle, they will be directly labeled according to the values provided by fabric suppliers.

Note, and fabric suppliers are also likely to do some numerical work in pursuit of greater profits, leading to the failure of fiber content.

On the other hand, the standard consciousness of the enterprise is not very strong. Only a batch of fabrics are sent to check, and all the fabrics behind are in accordance with the standards.

The contents of these batches are labeled, and the fabrics of different batches are almost the same, but they are much worse.

Mencius also pointed out that clothing products were unqualified, some problems were not caused by clothing enterprises, but the reasons for the upstream industry chain, for example, fabric suppliers, if the fabric does not meet the requirements, it is easy to cause downstream.

Production enterprises have problems in pH value, azo dye and color fastness.

Therefore, it is not only clothing enterprises, upstream suppliers of fabric enterprises, etc., should also comply with the national mandatory standards themselves.

Meng Lingxiu reminded enterprises that for garment enterprises, not only should they strictly enforce the national mandatory standards, but also implement the "textile and clothing instructions".

For example, the wet friction of some products tested is not up to standard. This index is "textile".

In product and clothing instructions, it is not a qualified product.

At the same time, it is also necessary to comply with instructions to consumers. If products are labeled first grade, they must meet all requirements and testing items of first grade products.

Eye.

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Multi direction control quality

Good quality control is an important measure for enterprises to guarantee product quality.

Professor Wang Jianping, a professor of chemical fiber and testing technology, said that some enterprises believe that the quality inspection system is too much and too cumbersome.

And his view is that enterprises should implement quality control in the production process instead of simply putting quality into practice.

Monitoring is the last step.

In this regard, Meng pointed out the correct procedures and methods for product quality inspection. Garment manufacturers should first send fabric samples to the relevant inspection centers, and make large-scale production until all indicators meet the requirements, so as not to wait until the finished garments are finished.

Once the product is detected again, the enterprise will become passive and lose more.

In addition, the establishment of independent laboratories is one of the important measures for enterprises to guarantee product quality.

Sun Ruizhe, vice president of the China Textile Industry Association, believes that the establishment of a laboratory is the best model for textile and garment enterprises to realize the integration of production, teaching and research.

It can help enterprises set up a solid defense line for internal quality control, actively improve the efficiency of new research and development, and help to bring about the characteristics of strong market orientation and rapid pformation of R & D achievements.

According to Cao Shi, director of the experimental Office of the China National Accreditation Committee for conformity assessment, the number of enterprises participating in laboratory accreditation has increased considerably every year.

As of September 30, 2010, the accredited laboratories reached 4136, and in 2001, ten years ago,

The data is only 490.

From the geographical distribution of accredited laboratories, it is mainly concentrated in the more developed Guangdong, Beijing, Shanghai, Jiangsu and Zhejiang provinces.

For example, Anta has the first sports science laboratory in the same industry. The Anta laboratory occupies 2000 square meters and is equipped with more than 10 laboratories, including constant temperature and humidity room, room temperature room and chemical laboratory.

According to introduction, Anta experiment

The main direction of the laboratory is to test the durability of products and finished products, to research and innovate the comfort, safety and functionality of sports shoes and sportswear, and to help the construction and management of suppliers' laboratories.