An International Multi Skilled Chinese Fashion Designer -- Yang Ziming (Cabbeen) Thirty-Eight

Yang Ziming: to be the CABBEEN of the world

Yang Ziming has been committed to making CABBEEN brand a world famous designer brand.

Although the goal is good, it is not easy to achieve, especially to become a world-famous designer brand.

As we all know, the world famous designer brands are mainly gathered in Italy, France and the United States. It can be said that Italy, France and the United States are the source of world fashion. If you want to become a world-famous designer brand, first of all, the brand must take the international route. Since the day of its birth, CABBEEN has formulated the "international route" policy. The fashion capital of New York, Canada, Toronto, Germany, Munich and other European and American countries are all CABBEEN.

In 2005, with the influence of the eighth sea fair, Yang Ziming created the 8 "first" subversive and accelerated the internationalization of CABBEEN brand.

What is the 8 priority?

The first Chinese brand representative to attract 89 countries, Fshion TV (FTV), the first broadcast of a Chinese fashion designer, 500 million audience in 86 countries, Shishi and CABBEEN, the first time to use the set boxing as the background element; the first use of 8 tower cranes to fix 2 lamp frames; the first big fashion show LED, 12 x 7 square meters; the first big T, the length of more than 100 meters; the first big model scale, the record of the single brand model; the first of the 50 thousand scene viewers; the first introduction of the competition show of major sports events.

The 8 first is to let CABBEEN really go to the world.

Keep moving, CABBEEN is more than that!

In February 2007, China's first designer brand entered the world's top fashion event "New York Fashion Week", and "Mr. CABBEEN" was the first.

Yang Ziming, who is famous for his great reputation, is not dazzled by glory and glory. Instead, he calmly ponder over the next glory of CABBEEN's designer brand: derivative brand.

In response to the sudden changes in the consumer market, in 2010, CABBEEN split its original leisure, metropolis and trend three brands into Cabbeen Lifestyle, Cabbeen Urban and Cabbeen Chic three brands, especially Cabbeen Chic. Yang Ziming positioned him as an international brand. Unlike other brand clothing stores, the high-end brand of CABBEEN Chic will carry the heavy responsibility of entering the international market. According to Yang Ziming's statement, the number of exclusive stores in the country will not exceed 100, and the annual sales volume of each single store is 10 million yuan. Obviously, CABBEEN brand is already taking the luxury brand lines of Armani and Versace.

With the high-end brands, late implementation and integration is particularly important. In view of this, CABBEEN has not only walked into the EMBA classroom of Zhongshan University, but also the top executives, agents and distributors of the company have gone to higher education institutions to pursue advanced studies. In order to achieve the internationalization of the brand, every CABBEEN person must be internationalized in accordance with the standards of the international brand.

Agents used to be responsible for sales only. Now they want to grow up together with CABBEEN and share weal and woe. Information is one of the essential elements of modern enterprises. CABBEEN is no exception. Cooperation with IBM is the beginning of CABBEEN's informatization.

From raw material procurement, product design to final product sales and after sales service, the information system that cost tens of millions of yuan not only helped CABBEEN integrate the entire industrial chain, but also standardized the normal operation of every link of the company, laying a solid foundation for CABBEEN's market share.

Yang Ziming said that in the next three years, the core of CABBEEN will focus on products, ensure a good terminal image and service quality, enhance brand value, and become a "CABBEEN of the world".

CABBEEN shoes appreciation