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Follow Up Of Wedding In The 21St Century: The New British Princess Promotes Fashion Economy

2011/5/9 9:19:00 71

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For many people in the fashion industry,

Kate Middleton

(KateMiddleton) fairy tales have nothing to do with romance but are full of money.

During the pition from "WaityKatie" to the bride of the bride, the news that Katie is about to marry into the royal family is constantly strengthening the influence of fashion sales and people's clothing.

With the announcement of the wedding dress, this impact will reach its peak, and will end with the soaring sales of the wedding designers who are still bloated with media coverage.

But is Kate wearing a long-lasting commercial impact, making it the second Michel Obama? MichelleObama - there are still more than 10 bloggers in every dress practice at the moment.

Or will her influence be forgotten over time? For British compatriots of Middleton, the answer to these questions is crucial.

When Middleton wore Issa

Blue silk dress

When the announcement was made, the clothes on the Net-a-Porter website were immediately snapped up, while the sales of the same brand of the 2011 autumn / winter series notice increased by 45% over the previous year. Last month, she wore a Burberry windbreaker and sold out all day. When the fashion chain brand Reiss reissued the white Nanette skirt worn by Middleton's official engagement photo, the sale of the skirt reached a speed of one minute per minute.

This strong sales drive can change the profitability of a brand.

However, DavidYermack, a professor of financial economics at the Stern School of business at New York University, does not think Middleton can create a lasting phenomenon.

Ermak studied the phenomenon of Obama's choice of dress, and wrote an active paper entitled "Michel's disguised" (TheMichelleMark-up).

"The public's fascination with Kate Middleton's dress will be just a fashion episode," he said.

He pointed out that since Kate started dating Prince William in 2003, her dress has always attracted public attention.

"I don't think that when everyone knows her, she can turn into a fashion icon."

By comparison,

Michelle Obama

Unexpectedly, it broke into people's sight and brought people a pleasant surprise.

He studied the price of 29 clothing brands that Mrs Obama wore.

"Several days after Mrs. Obama passed the relevant brand clothing, its share price continued to rise.

In some cases, they will increase slightly even in three weeks, "he said.

He pointed out that after Mrs. Obama wore the skirt of AzzedineAla a brand, the market value of the Richemont Group owned by the brand increased by 1 billion 100 million dollars.

However, other fashion experts believe that Middleton can trigger similar effects.

Valerie Stil, director of the New York Museum of popular design (FashionInstituteofTechnology), said that Middleton might have a "huge impact" on ValerieSteele.

People are curious about the dress of the princess. "

However, Steele believes that Kate's fashion sense is still unclear.

"She is still very young...

But now she will play a very public role, "Steele said.

"We need to wait and see how she can mature her own style of dress."

Julie Gil Hart (JulieGilhart), fashion consultant and fashion director of Barney department store in former New York, agreed.

"She is a beautiful girl, but she has not formed her own style.

Kate may not have the global influence of Michel. "

LarsvonBennigsen, chairman of TemperleyLondon in London, believes that Middleton will "be quite low-key, independent, not looking forward to attracting attention or striving to be regarded as a fashion icon". (LarsvonBennigsen)

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Marie, in his blog Mrs-O.org, followed Mrs. Obama every time he dressed, with a blog visit of 10 thousand people on MaryTomer.

She thinks there will be a Kate effect in the future.

"As Michel Obama has sold out of JCrew sweaters, Middleton has also driven the sales of Reiss women's clothing," she added. The interest in Mrs. Obama has not lighten up. In February, Mrs. Obama wore a 24.99 dollar H&M dot pattern dress for the NBC TheTodayShow program, which was sold out within 1 hours at the H&M store in the United States.

Tomel said: "obviously, the change in public interest in the media is consistent with the changes in the retail industry."

Simon, the creative envoy of Barney's Department, believes that Middleton may be the next Michel Obama. SimonDoonan

Du Nan sees that Middleton will continue to choose the British brand, but he thinks her greatest contribution may be to ease the trend of overexposure of young women's clothing.

"On both sides of the Atlantic, this situation is quite out of control," Duan said.

"I think Kate will make girls think twice before dressing too sexy."

Steele believes that for more lively Kate, this is worth looking forward to.

Just as Diana first dressed and dressed elegantly, but when she put on Versace, she seemed to be full of vitality.