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    Double Seduction Of Dalian Fashion Designers Favors "Goose South Flight"

    2011/5/9 9:37:00 38

    Analysis Of Dalian Design

    As Dalian International

    Costume festival

    One of the essence of the "Dalian Cup" youth clothing.

    Designer

    The competition has been held for 18 years. As of now, only one gold medal winner stays in Dalian to start a business; six or seven colleges and universities in Dalian cultivate clothing design

    personnel

    But more than 80% of graduates did not choose to work in Dalian.

    In recent years, in the clothing design industry, the trend of an industry insider knows more and more obvious -- facing the double opportunities of more employment opportunities and higher remuneration for Southern garment enterprises.

    Temptation

    "Dalian fashion designers prefer" goose South flight ".


    The "Dalian Cup" youth costume designer competition is a platform for training young designers all over the country, and its influence in the industry has been improving continuously for many years.

    An industry insider told reporters that the "Dalian Cup" winning excellent design talents rarely stay in Dalian's development.

    The reason for this is that the analysis of the industry, clothing designers and brand must be combined, in order to turn creativity into efficiency.

    But the majority of garment enterprises in our city are processing enterprises, and less brands, compared with some brand clothing enterprises in the south, the demand for creativity is not high, so many designers have become "South drift".


    Compared with the "Dalian Cup" for the whole country, the tendency of "goose South flight" is more obvious in the employment choices of college graduates of clothing design in our city.

    According to the introduction, the clothing design specialty of Dalian Polytechnic University ranks fourth in the national professional strength, and about 130 graduates of the profession are in the area each year. Among them, only 15% of the graduates in Dalian are employed and "professional counterparts". Most of the graduates are "grabbed" by Shanghai, Zhejiang, Guangdong and other southern garment enterprises.

    In addition to the large demand for clothing design talents and the number of job opportunities in southern enterprises, the better treatment has become the temptation for many graduates to resist.

    A graduate told reporters that some southern enterprises issued "price" will be several times higher than the local.


    In addition, if young fashion designers even want to start their own business, they will face many challenges.

    One industry insider said that young designers want to start their own businesses and have a foothold in the industry, which generally takes 3~4 years.

    During this period, the investment of funds and time is unbearable for many unnamed designers.

    At present, most of the southern garment industry is developing better, and most of them have launched a more entrepreneurial support policy than Dalian. This has also accelerated the pace of Dalian young designers' southbound.

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