Talking About The Development Motive Force From The Dislocation Competition In The East Gate Clothing Market
Han Guodong gate
market
There are more than 30 professional markets.
More than 30 professional markets, if from
function
From the perspective of sex, it can be roughly divided into 4~5 categories: represented by the east gate integrated market.
clothing
The market of flour and accessories; represented by the market.
Leather products
A specialized market; formed in the late 80s and early 90s of the last century; located in the eastern location of the East Gate market; ArtPlaza, a clothing wholesale market represented by a designer club; a clothing retail market area represented by Doota, Migliore and APM in the western gate of the East Gate market in the late 90s of last century.
Among them, the east gate comprehensive market and the light market have existed as early as the 80s of last century, and now there are many small scale sewing factories which were built in the early twentieth Century.
The East Gate market has a complete set of self perfection.
industry chain
。
Especially in the Western business circle market, which is located in the wholesale market circle and the retail market circle, in order to attract more customers' attention and retain more potential target audience, new strategies have been continuously introduced to strengthen the environment of all aspects of the market.
Its strategy can be roughly divided into three categories:
First of all, pcending the market is just a simple function of attracting customers, releasing all the energy possessed by the market, so that people who come here can enjoy themselves, such as various kinds of food, entertainment and cultural activities.
Secondly, every market is considering competition, and various preferential policies will be introduced to extend young olive designers to the world-class fashion design level.
Moreover, through these young designers, they can also improve the quality of products and add color to their respective professional markets.
Looking back now, after 10 years of efforts, these initiatives have made some achievements. In the field of clothing related fields, from fabric, accessories, sewing technology, and even packaging of products, under the strict standards and strict requirements of designers, the East Gate market has emerged from the old mode that relied solely on cheap and competitive power, and gradually became the pronoun of the highest cost performance in the minds of consumers both at home and abroad - the price is fair, the design is exquisite, and the quality is excellent.
Designers who have developed on the basis of the East Gate market are increasingly entering the world market such as the United States.
At present, the mode of the East Gate market is also being copied all over the world.
Third, represented by several large retail markets in the East Gate market, a more comfortable and fashionable shopping environment is being built. The high-end department store concept is introduced, and the store is more competitive.
In the East Gate market, every market in order to differentiate itself from others and form differentiated competition, can not only start from its own consideration when designing strategy, and sometimes even make people feel that all markets are in a laissez faire state. But from the overall perspective, it is the fierce competition among various markets that is the driving force for the continuous development of the East Gate market.
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