Outsource Garment Design And Do What You Are Good At!

Blue giant IBM, as a computer giant, does not produce computers in itself, but is produced by its partners. The famous Nike does not have a shoe factory, focusing exclusively on marketing and products.

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Outsourcing has swept the world business community, and even observers say that "the expenses of daily management expenses can end."

Through effective outsourcing, enterprises can lower costs, improve efficiency, improve asset utilization, scale economies and reduce business risks.

It is precisely because of the benefits that these enterprises may bring to China that some Chinese garment enterprises are gradually trying to outsource some business of production, design, logistics and sales.

The "heterogeneous profit" model represented by Shan Shan is the first to create the industry outsourcing.

The age of alliance and the famous design group in Italy

Since its cooperation, it has provided professional design services for several garment enterprises with over 10 million turnover.

In the process of these services, we deeply realize that product design is the most difficult problem for Chinese clothing enterprises to encounter in the management of brands.

For design problems, we can think from another angle: outsource the design and do what we are good at.

Designer's personal ability is difficult to drive an excellent brand.

Chinese clothing enterprises have a strong family character in design, which is fully reflected in many successful women's clothing brands. These enterprises usually have two husband and wife, one is responsible for the operation, and one is responsible for the design.

In addition, many enterprises in the product competition stage, when the product has no core competitiveness, it can only make products, as for products.

The founders of enterprises, because of their lack of understanding of design, expect to grow rapidly through imitation of other brands. At this stage, some enterprises have chosen to excavate design talents from other enterprises, so that their products can achieve profit in a short time.

The above two problems are two very practical problems for Chinese garment enterprises. With the increasingly fierce market competition and increasingly diversified consumption patterns, consumers need to choose some personalized products to meet their shopping needs when they consume.

So how to establish the style of their products and how to highlight the individuality of their products has become a problem that is worth pondering deeply.

Enterprises are choosing their own ideals.

There will be such a phenomenon: the designer of choice will often unconsciously copy the work experience of the original enterprise design, so that the individuation of the enterprise will lose the chance of growth once again in the process of choosing the designer.

Some enterprises, though having their own style, grow up to a certain point, and are faced with the problem of how to further improve. Although these enterprises have close designer who collaborate with themselves to create brand, enterprises should know that the excellent designers, their potentials and design abilities all need a process of continuous self improvement and improvement.

YSL, a company under LV, has created many miracles during the period of Yves Saint Laurent, but is also facing the problem of brand aging. It needs to use innovation to restore the inadequacy of market performance. It is precisely because of the seriousness of the problem that Yves Saint Laurent is deeply confused in the company's future development and design resources. In this case, the change of YSL will become an indisputable fact.

Of course, there is also the KENZO brand. Since KENZO left, it has not abandoned some of the elements originally positioned by KENZO, so that its brand spirit has been continuously extended, and by changing designers, more and more popular elements have been injected into its brand.

Therefore, we propose that no matter how good a designer is, it is very difficult for an individual to drive an excellent brand. A famous brand needs numerous designers to promote her development, constantly inject new connotations and new elements to adapt to the new era and new consumer groups, and is effectively extended. Only in this way, can the brand have real value in the market.

Design outsourcing benefits centralized advantage

We feel deeply in the process of serving the enterprises: many domestic garment enterprises are puzzled when they are faced with the problem of outsourcing of design and design, and worry that the outsourcing of design will affect the image of their products.

This view is one-sided, and some successful experiences of some famous international brands in design, hoping to learn from Chinese enterprises.

U.S.A

DKNY and Benetton in Italy, these brands have their own designers, but it doesn't mean that all their products are designed by their own designers. Usually the theme and style of their products are grasped by their core designer teams. At the same time, some cooperative design studios are selected in the global scope to complete the design of this season, because only in this way can the diversity of their product styles and popular elements be ensured, so that their products can be highly adaptable in the market.

When GAP entered the European market, its products were commissioned to design some well-known design studios. One group had commissioned a joint era partner, Italy rebaier design group. The group carries some design for its products every year. Since some of these products are to be sold in Italy, it is necessary to add some popular elements and consumers' recognition to the style on the basis of maintaining the original style of GAP, all of which create conditions for the brand to enter the Italy market.

Similarly, ZARA will entrust designers from different countries to complete the design of their products in Spain, the United Kingdom and Italy every year.

At the same time, some famous clothing companies will entrust a series of design to some enterprises that have the strength to do ODM in the case of making their own themes every year. These enterprises can help them to extend the design of a series of concepts, in order to minimize the cost of product development and design, so as to reflect the market in design, production and processing.

The idea of these enterprises in design is worth learning by Chinese enterprises.

It has been suggested that China's market has the characteristics of the Chinese market. For this reason, we do not deny that, but we should see that the current market in China is already an international market. We can not always take the excuse that I am a Chinese enterprise. If the enterprises do not change their way of thinking on this international stage, they will surely be impacted by the famous international brands to local brands. So how to make our products reflect internationalization is a problem that our domestic garment enterprises need to ponder.

The business capacity of an enterprise is limited. The biggest problem facing domestic enterprises is the ability to operate, the shortage of talents and the bottleneck of capital. Under such circumstances, enterprises should do what they are good at. Only by concentrating their energy and resources on one point can they break out of a miracle.

The advantage of Chinese enterprises is that they have their own channels and their own operational capabilities. We should give full play to their advantages and pform the channel into a productive force through the expansion of channels so as to maximize the profit margins.

Outsourcing the design is a guarantee.

The effective way to grow is to design outsourcing not just without its own design style, but to make better use of international resources and internationalize competition with internationalized brands on the international stage. Under the condition of global economic internationalization, what are our reasons for not having a broader view and competing with international brands?