Looking At The Marketing Concept And Management Mode Of Clothing Industry From The Success Of French Women'S Wear

In recent years, our country

The huge potential of the market is beginning to emerge. The battle of women's clothing industry has gradually expanded, and many investors have turned their eyes to the industry.

Try to carve up this huge fortune cake.

Counting the number of women's clothing brands in China, they can go out of the country and have little to do with international brands.

And in the domestic market for the target consumer group, the absolute superiority of the women's clothing brand is Liao Liao Wuji.

On the contrary, some foreign brands can quickly occupy the domestic women's clothing market, set a good example for the women's clothing brand in the mainland, and also bring some new marketing concepts and management models that can be used for reference to some clothing brands.

Since its entry into China, the French brand has introduced the successful 4S management system of the automotive industry, and pioneered the 4S standard example of apparel management, with its global procurement system, product system, logistics system and perfect after-sales service system.

Discounts provide scientific standards and exemplary precedents for the normative operation of the apparel industry.

The head of the brand China head office said that for clothing and other traditional industries, it is the responsibility of a brand to sell its own products, expand its market share and influence rate, defend its market territory, and respond to the challenges of foreign brands with an absolute advantage. In addition, while maintaining its "territory", it also tries to "attack cities and land", expand all the way, seize the market of competitors, and expand their "sphere of influence" as far as possible.

Some people in the industry think that France is a country with fashionable spirit. Its own romantic and cultural details will surely affect people's cognition of the origin of brand.

The inherent quality of an enterprise brand itself is the key to impress consumers in the long run.

As a brand culture with a long history.

After half a century of development and accumulation, she has more than 100 branches and more than ten thousand terminal stores all over the world.

Naturally, people get their attention.

Its successful marketing in China foreshadowed the birth of a new marketing management tool, which is bound to cause a new round of marketing management revolution in the industry.

Nowadays, along with

The vigorous development of culture and the effect of brand have been deeply rooted in the hearts of the people.

At the same time, as the phenomenon of product homogenization is becoming more and more serious, people can not make the correct judgement from the most direct vision when they distinguish the authenticity of the product. Therefore, when choosing the consumer goods, the brand becomes the sole standard, the brand means the excellent quality, and the brand represents a social status.

However, the extreme price of brand products often makes the general public staggering. At the same time, with the popularity of "stingy", modern people's increasingly rational consumption concept has begun to say "no" to high priced brands. The truth that high quality is equivalent to high price has been overturned, and the brand discount shop has become the favorite of the new generation of the city. Its success is the success of marketing mode and management.

Experts predict that with the continuous development of enterprise marketing mode, the franchise mode will gradually be replaced, followed by a new brand discount mode.