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This Summer'S "High-Profile" Listing

2011/5/9 15:00:00 103

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"Slippers and flowerpots are everywhere, but now many people buy them online." Xiao Zhao, a courier, was very confused.

A few days ago, China Internet Information Center (CNNIC) released the "China" in November 2009.

network

The shopping market research report shows that as of June this year, the number of online shopping users in China was 87 million 880 thousand, an increase of 24 million 590 thousand over the previous year, with an annual growth rate of 38.9%.

The penetration rate of Internet shopping among Internet users in Tianjin is 31.8%.

The report points out that the Internet use of Internet users in the Bohai rim area, including Tianjin, is deepening, and has better surrounding development environment and traffic conditions. It is the potential high growth area for online shopping users in the future.

Online shopping is mostly clothing.

Home accessories

According to the survey, more than half of online shoppers purchased household apparel accessories online for the first time in the first half of 2009.

The scale of online shopping for cosmetics and jewellery has exceeded that of books and audio-visual products, and the two are two or three.

From the user's preferred shopping website, C2C (personal goods and services that are concluded by means of network communication).

paction

Shopping websites account for 85% of the preferred user market share, while Taobao has a 76.5% market share, followed by a pat Network, accounting for 6.1%.

Dangdang, excellent, Jingdong mall three main B2C (between enterprises and consumers through the network communication means of goods and services pactions) shopping websites were ranked 5.8%, 2.2% and 2.2% respectively.

Young female white-collar workers become active groups

The 25 year old citizen, Miss Li, is a financial worker of a private company in the city. She told reporters that she had purchased e-dictionary from eBay online for the first time since 2005. Now, she has had 4 years of online shopping experience, and the varieties of online shopping are more and more abundant, from clothing, cosmetics to books, local specialties.

Almost all goods that can be bought in real life can be found in the "online shopping mall", even better than the real commodity.

"Shopping satisfaction can be obtained in online shopping, not only saves the time and physical strength of shopping, but also can easily deliver goods to three stores, and it will not take much time to pick up products that are gratified on the Internet."

The report shows that female Internet users have become active users of online shopping. The proportion of 18 to 24 years old, college degree or above is larger than that of men.

In addition, the age of online shopping users is mostly concentrated in 18 to 30 years old. Monthly income is concentrated in 1000 to 3000 yuan, mainly in white-collar enterprises and students.

Users aged between 30 and 40 have the highest frequency and amount of online shopping among users of all ages.

Online shopping private express company with fire

It is understood that many private express company's main customers are Taobao, pat, eBay and other C2C shopping website sellers.

Xiao Zhao, a Tianjin branch of a large private express company, said that he sent more than 30 express parcels from morning till night every day, sending more than more than 50 items a day, and about 80% or even more of these express parcels were the products of online shopping.

The types of express goods are becoming more and more abundant. Besides common clothes, cosmetics and digital products, vegetables, flowers, cooked food and so on, which have been purchased through the market in the past, have become "frequent customers" in express goods.

"In my distribution area, there are more than a dozen white-collar workers who shop online regularly, almost every day with their express parcels and everything is bought online."

Third party logistics services difficult to protect {page_break}

However, with the continuous popularization of online shopping, some drawbacks in e-commerce have become increasingly evident.

The report shows that users' overall satisfaction with online shopping experience is high, and they are very satisfied and satisfied with 25% and 54.4% respectively.

But the report also pointed out that logistics problems are one of the reasons for users' dissatisfaction. 21.2% of the dissatisfied users are due to the long delivery time, 15.7% of the users think that the courier service attitude is not good, and 10.8% of the users think the freight rate is too high.

Online shopping users reflect the most prominent issue is the after sale problem, after sale and logistics become the two major factors that restrict user satisfaction.

Most shopping websites do not have self built logistics system. They can only use third party logistics distribution, while the third party logistics distribution service is often difficult to guarantee.

In addition, the quality of goods is also the main reason for the dissatisfaction of online shopping.

The survey results showed that among 13.2% of the users who were not satisfied with the online shopping experience, 52.3% of the users were not in conformity with the pictures, 25% of the users received counterfeit goods, and 22.7% of the users encountered fake and defective items.