Professional Market Of Spinning And Clothing: What Will It Bring To Growth Channel Expansion?

In "China's clothing growth" brand "List", soft makeup, BASICEDITIONS, annunni, Bai Xian prince, ancient iron knight and so on, all through professional. market Excellent brands hatched out. There are many similar brands in the clothing market across the country. Through the perennial specialized market, relying on various convenience conditions provided by the professional market, merchants who originally sold in wholesale volume business gradually embarked on the road of clothing brand management.

Spin clothing How does the professional market become a brand incubator? What does the "Chinese clothing brand incubation base" bring to the growth brand channel expansion?

　　 Channel is king, professional market helps brand optimization.

After the financial crisis, the trend of the competitiveness of China's garment industry from low cost to efficiency and brand advantage is becoming more and more obvious. In the value structure of a brand clothing, garment processing links only 10%~20%, and the value from the channel is at least 1/4. Therefore, the "channel is king" has gained more recognition in the garment industry in recent two years.

When visiting new fashion brand enterprises, many operators are worried about optimizing brand channels. In fact, channel building is an important means to promote brand communication. Many brands are slow to lose in the channel link.

Xia Lingmin said that the textile and clothing specialized market distributed throughout the country has the characteristics of regional popularity and consumption diversity, so they all have a relatively sound distribution channel. From the development of recent years, the textile and garment industry clusters and specialized markets all over the country have hatched some famous clothing brands with nationwide influence. Their brand incubation function has been recognized by the industry more and more, and is known as "brand incubation base" by the industry.

The eastern region represented by Guangdong, Fujian, Zhejiang and Jiangsu is especially prominent. As a matter of fact, a large proportion of the leading brands in the clothing industry around the country are brands that have been working hard in these industrial clusters and professional markets 30 years ago. Through unremitting efforts, a group of ideal and pursuant brand creators emerged and opened up the development trend of China's garment industry today.

In recent years, as more and more brands continue to cluster, the ability of professional market public service platform has been continuously improved, and the brand service system has been improving. At the same time, the rapid information feedback system, the accurate trend of fashion grasp, and the improvement of product market communication ability have created an excellent growth environment for the brand.

Take the Guangzhou white horse market as an example, its white horse clothing market customer club has brought together a large number of growth brands that are mainly supported by white horse. The total number of members has reached more than 100. They have received the key service of Guangzhou white horse clothing market in marketing activities, publicity and promotion.

And Ya Po Road Tianya clothing city is famous for its e-commerce, and has achieved certain development. Yabao365 is a website tailored for the company to display the company's image, information and brand products through the Russian platform, and equipped with a dedicated service team to help the brand promote products. The yabao365 website has also been increasing its publicity efforts. It has not only participated in the Moscow shoe exhibition and the Moscow CPM clothing exhibition, but also has promoted the marketing of some two tier cities in Russia.

At the same time, the hardware facilities of the professional market are constantly upgrading and upgrading, such as the market decoration of the atmosphere and fashion, and get rid of the category layout of low-grade and dilapidated traditional images. With the further improvement of hardware facilities, plus the convenient location of transportation, more and more specialized markets begin to take the road of "wholesale and retail".

In Beijing Bai Rong World Trade Center, retail sales have accounted for 60% of its total sales. Relying on the transformation of wholesale and retail business and the importance of Bai Rong's brand, at present, Bai Rong's branded bra products have taken a monopoly position in Beijing, and the branded bra manufacturers at the second tier or above have taken the berth as a main standard when choosing agents in Beijing.

　 Industrial transfer comes from market demand in central and western regions.

Since last year, due to the rapid rise of the cost of land, energy and labor and the restriction of ecological environment protection, the textile and garment industry in the southeast coastal areas has gradually accelerated the pace of industrial transfer. Due to geographical and policy advantages, the central and western regions have become the hot spot for the transfer of textile industry. The rapid development of industry has brought a large amount of raw material supply and product distribution. Need, this objectively provides a rare opportunity for the development of the specialized market of textile and clothing in the central and western regions.

China (Luzhou) southwest commerce and trade city grew up on this opportunity. As a specialized market based on the two or three line cities in the central and western regions, the southwest trade city has the advantage of facing consumers directly. With the continuous changes and upgrading of the demand for daily life, consumer's consumption and brand demand are constantly upgrading. In China's southwest Luzhou commercial and commercial town, more than 2000 powerful agents are gathered. Their demand for clothing brands is also particularly prominent, thus promoting their Beijing's "docking Tour".

In the 2011 China clothing growth brand press conference, China (Luzhou) southwest commercial and trade city led more than 120 agents representatives to docking with merchants nationwide. The aim is to find a good quality brand image, good quality, cheap and marketable clothing brand with the help of the "Chinese clothing growth brand" platform, so as to meet the needs of consumers in Southwest China.

This year is the beginning of the year 12th Five-Year. The Chinese textile industry is also fully deploying the goal and path of development during the "12th Five-Year" period. Brand development is undoubtedly an important task. Xia Lingmin said that for the China Textile Industry Association circulation branch, the dream of developing a strong brand of Chinese clothing brand, supporting the growth of small and medium garment brand enterprises, strengthening the professional market brand incubation and channel expansion functions, and cultivating the sustainable development power of the industry are not only the goal of China's clothing growth brand, but also one of the key directions of the circulation branch.

At present, the Eastern origin oriented professional market has become the industry recognized growth brand and entrepreneurial brand gathering place. According to the rough statistics of the Circulation Association of China Textile Industry Association, in the eastern industrial agglomeration market, the accessories brand accounts for about 90% of the local business operators. Most of them adopt the pre shop, post factory mode of operation, and the shop in the professional market is the marketing center, with a total number of brands of about 4. Clothing brands account for more than 50% of local businesses, and the total number of brands is about 70 thousand.

In the central and western regions, Zhengzhou, Zhuzhou, Chongqing, Wuhan, Shenyang and other wholesale and retail markets, mostly because of strong brand marketing capabilities, gathered a large number of provincial general agent strength dealers. In addition, these regions have taken the lead in the process of undertaking industrial transfer and become a new congregate of brands. The proportion has reached about 10% of local business operators, about 2100.

It is based on the strong support of the professional market for growing brands. The Circulation Association of the China Textile Industry Association is making use of the opening and resultant force of the channels to win more brand preferential policies and services for the excellent growth brands, and provide them with brand docking and related promotion services, including the priority right of the well-known professional market and the priority of market development. And the priority of participating in the promotion and training activities of the circulation branch, and the corresponding tracking service and good brand growth environment.