Corporate Culture: The Driving Force Of Enterprise Development

We often say: a person, whether there is culture, how many cultures, what kind of culture, directly affect the image of this person in our hearts.

The same is true for an enterprise.

Chinese enterprises, especially China.

We all say that we are the world's factories and manufacturing powers. This is our praise. China is rich and poor. China can not only produce large quantities of products, but also provide products with good quality and low price to all countries in the world.

But we also know that behind this title is the embarrassment of difficulty and Humanity: the migrant workers who are being exploited are polluted.

Our clothing industry can be regarded as the most typical research object.

According to customs statistics, the total value of China's imports and exports in the 1-3 months of this year was US $800 billion 300 million, up 29.5% from the same period last year.

Of which, exports of US $399 billion 640 million, an increase of 26.5%, and imports of US $400 billion 660 million, an increase of 32.6%.

Among them, clothing exports 28 billion 460 million US dollars, an increase of 18.4% over the same period, 20 billion 170 million US dollars in textile products, an increase of 32.7% compared with the same period last year, and footwear 8 billion 830 million dollars, an increase of 21.6% over the same period last year.

We export a lot of clothing products that marvel at the world, but we do not export the corporate culture that the world praises.

A recent article on the ugly performance of Chinese corporate culture in the eyes of foreigners has aroused workplace concern.

The article points out the problems of layoffs, overtime, grades, gangs and trial workers in Chinese enterprises.

To be fair, this problem will also exist in other countries' enterprises, especially in the East Asian cultural circle.

But it is undeniable that this ugly corporate culture phenomenon occurs more frequently in some enterprises in our country.

The focus of corporate culture is the management and stimulation of human factors in enterprises.

When clothing, food and other basic living needs are met, people need to meet the needs of communication, the need to be given, the need to be respected, the need for personal value to be realized, and so on.

The most valuable and longest time and space in a person's life are used for career. Therefore, the growth and development needs of the enterprise and personal growth and development demand have reached the perfect agreement at the level of corporate culture.

Corporate culture is a people-oriented culture. It should focus on cultural factors to tap the potential of enterprises, respect and attach importance to the role of human factors in the development of enterprises.

Gallup recently released the 2010 global happiness survey. This survey of 124 countries around the world shows that although China is the world's fastest growing major economy, it is deeply envious by the tottering European economies and the United States, but the respondents feel that their lives are not "full of beauty".

A survey conducted by the Chinese Academy of Social Sciences in December last year also shows that the vast majority of China's growing middle class are not satisfied with their lives.

Part of the reason for the depressed mood is: the rigors of modern life, the intense competition, the fear of unemployment, the pressure to repay loans and the growing materialism.

Is this what we want to call modern life? This question requires everyone to think carefully and also need every Chinese clothing enterprise to use their brains.

Many people feel this way. The clothes in the wardrobe don't know how many pieces are there. They often worry about dealing with idle clothes, but they can't help buying new clothes.

It seems that it is not for the needs of life, but more like an unconscious psychological need.

After careful consideration, clothing is not a simple thermal insulation product. In the modern society, it is more of a fast moving consumer goods, a cultural fashion product.

But is the social problem of consumption, resources crisis, vanity and money worship caused by the public, public opinion and social consciousness rising? Does it just deviate from the original intention of culture?

A garment shows a person's cultural taste.

Garment enterprises are suppliers of such cultural products.

Therefore, the cultural image of Chinese clothing enterprises represents the cultural image of our people to some extent.

A large part of the brand image of clothing enterprises is built on the basis of cultural taste.

The vitality of the brand is based on the satisfaction of the consumer's cultural taste.

To some extent, the cultural connotation of a brand is exactly the medium for merchants to call consumers and dialogue with consumers. Consumers can get a cultural atmosphere by appreciating the brand culture.

There is a saying in the book of changes: "there must be Yuqing in the house of good fortune".

This is true for a family, especially for an enterprise.

Only enterprises that focus on cultural development will have the motive force of sustainable development.

In recent years, more and more textile and garment enterprises have begun to realize that corporate culture is the core competitiveness of enterprises. Many entrepreneurs have begun to attach importance to the construction of corporate culture, reflecting the desire of enterprises to strive to be stronger, bigger and longer. This shows that the understanding of management has changed from material level to system and spirit level, which is a great progress.