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    Mi Xianlong, The Marketing Strategist For Women'S Wear: The Essential Factors For Professional Managers

    2011/5/10 8:59:00 149

    Marketing Strategist Mi Xianlong Manager

    In China, we generally regard professional managers as: those who take management and management as long-term occupation, possess certain professional quality and professional ability, and master the right of business management, are the core talents specializing in top management of enterprises.


    They are the most dynamic and promising class in the talent market. With their good professional level, moral cultivation and professional management ability, they make rational use of the resources of enterprises to help enterprises obtain maximum profits, thus pushing the enterprises forward.


    So, occupation

    Manager

    What is the status quo? What kind of role should a good professional manager play in the enterprise and how to deal with the relationship with the boss? For this reason, the reporter interviewed Mr. Mi Xianlong, a senior woman dress marketing strategist.


      


     

     


    Reporter: Now small and medium

    Clothing enterprise

    Bosses and professional managers often clash.

    What do you think is the cause of this phenomenon?


    Mi Xianlong: personally, I think there are two reasons.

    One is the lack of professional managers' own quality.

    At present, in China, the scope of professional managers' responsibilities is not very clear. He will take into account many other things, which is bound to the Chinese tradition of thousands of years.


    Two, the boss is too aggressive.

    Some bosses feel that a professional manager is doing well in other places. He feels that he will do well when he comes to himself, and imagine that he can immediately bring his business out of trouble, create profits, and then enhance the value of the brand.

    However, he did not consider how he gave the professional manager a platform. He did not pay attention to the practice of his own business. He simply asked him how many stores he made every month and how much he earned.

    It's like the body is a tractor, and a BMW engine is installed. As a result, the wheel is flying when it starts.

    I think a professional manager like us may need half a year or even a year as an assessment period to assess ability. It is not ideal at first. It may take second years to see it, because the job of a professional manager is not to do a few business, but to make a few phone calls.


    Reporter: so how should professional managers handle the relationship with their bosses?


    Mi Xianlong: as a professional manager, when working in an enterprise, he must first have enough sense of responsibility and always feel grateful.

    No matter what you want to do later, whether the boss gives you a good deal or not, today he gives you the job, you should be responsible for it, and be grateful to the boss, because he believes in you and gives you the platform.


    Nowadays, a lot of professional managers will have frictions and conflicts with the two generation of enterprises.

    In this case, I think we need not be too hostile to them, try to cooperate with their work, all enterprises in the interests of the main, without conflicts of interest under the premise of the heart to relax a little.

    When individuals encounter such situations, there may be two choices: first, stick to their own proposals; second, if their ideas are correct, I will make certain compromises and concessions.

    {page_break}


    Interviewer: can you give suggestions to all professional managers?


    Mi Hsien lung: I think that if you want to be a professional manager, you must first judge whether you have the ability or not.

    Before entering this role, we must first examine whether we have the ability to control the team. Once we are in this position, we must help our boss solve the difficult position.

    So don't complain about others. We must know that when we complain about others, we can only explain the inadequacy of our abilities. This is the first point.


    Second, on the premise of having the ability, we may conflict with the boss's concept. After all, we are not mortals.

    At this time, I want to tell you, remember that the boss is always right, especially the small and medium-sized enterprises.

    As employees, we have the right to suggest how the boss can do one thing, but we do not have dictatorship, so it is best to take the boss's mind as the criterion.


    Third, some

    Occupation

    Managers themselves are too hasty and too high positioned to take account of the old employees in enterprises.

    In fact, they may have followed the boss for years or even more than ten years, and know the company's situation well. We should learn and communicate with them well.

    In addition, some professional managers go to the enterprise and completely regard themselves as immortals. They are too ambitious to command others what to do. They are too idealistic.


    Finally, I would like to tell you that professional managers should take a lower attitude when they first come to the enterprise, and do the same with the people below. For example, when the warehouse is too late to deliver goods, help customers to help them when they are in trouble.

    You are a professional manager. If you have the ability, you have to set an example to show them. Only when they really work out, will they serve you.

    So now many professional managers are gingerbread, but they can't get real things, which is absolutely not feasible.


    Mi Xianlong: focusing on the garment industry for 10 years, he has been committed to the cultural construction of garment enterprises, team building, resource integration, marketing planning, brand promotion and so on.

    Many professional clothing fairs such as Beijing International Fashion Fair, Shanghai fashion week, Dalian Fashion Festival and Shenzhen international brand exhibition have been planned.

    Participated in the operation of Taobao's ten largest network operator in Hangzhou in 2008, and achieved success.

    In the Great Hall of the people of Zhejiang province and Jet Li, Sun Zhengyi and Ma Yun, the development trend of the Internet in the next 20 years is discussed.

    )

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