Lssey Miyake Opens 24 Hours Fashion Convenience Store

Nendo, the famous design company, inspired by the 24 hour convenience store on the streets of Tokyo, created a new concept of "24 Issey Miyake" for the designer Lssey Miyake, a concise and bright retail space, full of "harmonious and chaotic" atmosphere in Japanese convenience stores.
 

 
Japan is a country with a well-developed culture of convenience stores. If you look at the layout of the convenience store that is 24 hours of service, you will feel that the Japanese are clean, warm, rich, compact and not messy, with a word describing "harmonious chaos" (harmonious chaos). Perhaps inspired by this popular convenience store culture, the famous fashion designer Lssey Miyake (Issey Miyake) opened a brand new shop with the appearance of a 24 hour convenience store (instead of 24 hours), the name is "24 Issey Miyake".

24 Issey Miyake is located in the Takashimaya of Tokyo's Shinjuku Shinjuku department store (Takashimaya). The storefront design is designed by Tokyo's famous design company Nendo knife. The works of Nendo, which span the fields of architecture, interior, products, furniture, product packaging and graphic design, are a model of Tokyo small design company. It has extensive cooperation with a large number of luxury goods and Japanese designers. Modeled on the convenience store's "harmonious chaos" style, Nendo is inspired by the Arabia digital "24" with streaks, creating a simple and bright retail space for Issey Miyake. Apart from "24", which is easy to associate with the trademark of chain convenience store, the steel shelf also makes people feel similar to the shopping basket or trolley of the supermarket.

The shelf can be said to be a major feature of 24 Issey Miyake, because no inventory space is available, all products are displayed on the shelf. In order to highlight the rich colors and varieties of clothing, it does not create a messy feeling. The shelves are very simple and pure white, and all are made of steel rods with diameter of 7 millimeters. But there are many styles in the form, such as a small cabinet with a grille, a ladder shaped stage, a geometric hanger, and a cage like stool. All these are designed and manufactured by Nendo.

Each of the "24 Issey Miyake" clothes is available in 20 colors, which are pleasing to the rainbow under the white background. Although the number of products is not large, it is updated every two months. The product line covers both the classic series designed by Lssey Miyake and the "local specialty" designed for this store. When all the clothes are replaced, the environment in the store will also change greatly, so it can give customers continuous freshness.

Since it is a "24 hour" clothing convenience store, the packaging of the product must naturally coincide with the theme. The plastic boxes like lunch boxes can be said to be different from the convenience stores when they are loaded with bright clothes. What we want to know now is, will the salesperson wear the appearance of obash?