Why Did Shishi Shoe Enterprises "Absent" In Taiwan Market Without Any Reason?

10 days before May, under the ECFA effect, Fujian Quanzhou shoe enterprises are eyeing Taiwan market. Media said that since last May, Quanzhou brand shoe enterprises XTEP opened their exclusive stores in Taipei for the first time, and Quanzhou shoe enterprises opened up Taiwan. market The strength of PEAK has increased significantly, and many Quanzhou shoe companies such as PEAK and Hecheng have landed in Shanghai. Reporters noted that the above shoe companies are mostly Jinjiang and other places. brand And the same brand. footwear industry At present, there is no progress in Shishi enterprises.

Yesterday, reporters on Shishi related enterprises "absent" Taiwan market phenomenon, consulted Shishi City, deputy director of the external Bureau Xu Shin Yin. He said that under the ECFA framework, our city's small trade with Taiwan mostly involves modern agriculture such as cloth accessories industry, aquatic product processing, and so on.

It is understood that under the background of the hot economic and trade exchanges between Fujian and Taiwan, Shishi's small trade with Taiwan continues to heat up, and is now moving into a golden channel for rapid development. Statistics show that since April, the value of Shishi's small trade to Taiwan has doubled. From 1 to April, Shishi made 58 rounds and 3 million 829 thousand US dollars to Taiwan's small trade total entry platform, which reached 44.7% and 36.5% of the peak season of Taiwan's small trade in 2010. "There is a huge room for small trade to Taiwan and there is room for adjustment in the structure of Commerce and trade. At present, we import more and export less, especially export products are relatively single. Because of the early development of the Taiwan market, the quality and brand awareness of the products are relatively mature. The large number of shoes and clothing brands in Shishi should be recognized by the Taiwan market, and I am afraid we still need to enhance the brand operation. The deputy director of the City Office of the city overseas Chinese said to the reporter.

Faced with the rapid growth of the industry in Taiwan, the Shishi shoemaking enterprises do not hold up high. According to the insider, the footwear and clothing enterprises, including the leading industry and fortune group, have paid a lot of research and field visits in recent years. However, the Taiwan market is mixed up, and the international brands that are stationed in the market are numerous. Any attempt to expand the impulse to get a "share of the cake" requires hard efforts. "Only about 20 million of the local consumer population is considered. From the practical level, it is probably more important for enterprises to explore a new market than to maintain the traditional market." in fact,

For the conservative thinking brought about by cost factors, there is another view in the industry. "Opening up the Taiwan market has become a common practice. Too much consideration of the immediate cost factors and market share will miss the future. Standing at the height of brand strategy, many actions of Quanzhou shoe enterprises in Taiwan's emerging markets are not only aimed at local limited market share. Taking the Taiwan market as the starting point, further branding the brand to the Asian market and the Middle East market, thus promoting the strategic layout of its brand is the key.

"Most of our enterprises make brands in the domestic market, but they cooperate in the international market. The brand of the domestic market should really gain a foothold in the international market, and we must" leveraging "the frontiers of the emerging market, and then produce the diffusion effect. City Economic Bureau staff said.