How Does A Small Beverage Store Manage To Make Big Money?

Nowadays, all kinds of drinks shop in the market row upon row, in the market.

Operating area: 20-30 square meters

Site selection requirements: downtown bustling area, shopping mall crowd evacuation entrance, business district office buildings concentrated area or community near the school.

Capital investment: 8-10 yuan

Annual net profit is estimated to be around 60 thousand yuan.

Forecast of payback period: 1-1.5

Matters needing attention in project operation: site selection should be correct and flexible. Besides drinks, snacks can also be served through snacks, snacks and other foods.

Increase business opportunities, beverage hall layout should be unique, have their own style, do a good job in the early publicity.

Introduction: the service of this project is positioned as a mid-level consumer group. According to the level of service facilities and service items, the market participants are mainly middle-aged and young people, including students, working-class, business people, and the general public who go shopping and traveling.

Beverage beverage has been identified as a holiday consumer goods, it has become an integral part of people's daily consumption, and its consumption is increasing year by year.

According to statistics from relevant state departments, 23.80% of residents in urban areas often use drinks even in winter.

The increase of urban residents' income and purchasing power, the increase of consumption level and consumption structure stimulate a strong desire to buy, which lays a solid foundation for opening up new consumption fields.

The location of shops should be selected in the bustling areas of the city, the evacuation passageway in the shopping mall, or the place where the office buildings are concentrated in the business district, where the traffic is convenient, the street is set up, or beside the hotel, or in the central area of the residential district.

In terms of environment, it is best to have proper space for activities in front of the door, without obstruction, and the surrounding areas should have a well known commercial building so as to enhance the recognition ability of the occasion.

There are many kinds of shops to meet the needs of consumers with different tastes and hobbies.

There are all kinds of gas filled drinks, and Chinese and Western style drinks. There are both permanent hot and cold drinks, and on-site squeezing juices. There are both coffee and fresh milk, and Beijing's pure sour plum soup.

This project follows the principle that demand is the only way to consume.

If we can not meet the needs of consumers, we can not bring benefits.

The layout of the beverage hall is scattered, giving consumers the space of thinking.

Principles of lot selection

To grasp the "passenger flow" is the principle of "money flow".

In shops where traffic is crowded and bustling, the probability of success is much higher than that of ordinary areas, because the endless stream of people is a potential source of tourists. As long as the goods you sell or provide services can meet the needs of consumers, there will be good results.

The areas with larger traffic volume include:

(1) the commercial center of the town (that is, what we call "downtown area").

(2) near the station (including railway station, coach station, passenger ferry terminal, starting point and terminal of the bus);

(3) the hospital gate (preferably with a large inpatient department).

(4) school gate;

(5) popular tourist attractions;

(6) the gate of large wholesale market.

Location selection, how to determine the location

1) a fork in the road.

This kind of location shop is very conspicuous from all angles.

However, stores in this advantageous position should pay attention to their strengths. They should be carefully designed at the front entrance of the store, shop signs, advertising signs, display windows, etc., so as to catch customers' consumption psychology and attract past pedestrians to shops.

2) corner position.

The location of the corner is always ideal. It is located at the intersection of two streets, which can produce "corner effect".

The advantage of the corner position is that it can increase the area of the window display. The two streets' traffic flow is gathered here, and there are more pedestrians patronizing. More than two entries can be set up to ease the crowding.

But as the location of the shop is facing two streets, which side is the main gate of its own shop, it becomes a very important problem.

The general practice is to choose one side of the street with high traffic volume as the front door of the shop, that is, the storefront, while the street with low traffic volume acts as a side door.

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Utilization of "store Duo" effect

We may as well listen to the consumer's view: a company's white-collar Miss Lu is a large consumer of flowers, often sending flower basket bouquet to customers and friends.

She said that in addition to finding a flower shop nearby, it would be possible to buy flowers at a most recent time. Most of the time they went to the busy sections to buy them, because there were more florists, and a wide variety of colors and choices. Ms. Jiang, who teaches in a university, bought clothes every time, and always liked to buy them in clothing stores such as the road and the road. She thought that besides many styles, the shop could sell goods more than three, and it would be easier to start prices.

As the saying goes, "buying and selling together is done."

Therefore, do not worry about competition among the same businesses. Once the shops are open, the aggregation effect will be generated. It will easily expand the influence and gather the popularity and form a "professional Street". Business will be easier than single handedly.

In the big cities, small commodity markets, building materials markets, lamps and lanterns, jewellery and professional markets are becoming increasingly popular.

Successful experience can also be used for reference by entrepreneurs.

You can refer to relevant content in the "second channel" business advisory and recommended projects.

Attention should be given to measures.

The choice of business location is closely related to the business content and potential customers. Different industries have different characteristics and consumption objects. The prime location is not the only choice. Some shops open in the downtown area rather than in some relatively remote areas, such as selling small shops of salt, vinegar, and vinegar. The business in the residential area must be better than that in the downtown area.

Therefore, we must determine the best place to open shop according to different business sectors and projects.

The following are for reference.

The ideal location of snack bar, non-staple food shop, specialty commodity shop, hotel, public telephone booth and goods storage place should be near the station.

The ideal location of bookstores, stationery stores, flower gift shops, laundry rooms, video rooms and photo galleries should be located in cultural and educational areas.

Ideal locations for rice shops, grocery stores, hairdressers, newsstands, tailoring shops, nurseries, water supply stations and fruit shops should be located in residential areas.

The ideal location of washing car, motorcycle repair shop, auto parts store, waste recycling station, chemical building materials firm and so on should be located in three kinds of shops.

From the above, we can see that choosing the right storefront is not the more exciting place, the better it is, but the right way to do it.

Site selection is prudent.

Special features should be played in remote areas.

Not every industry has to set up shop in prime locations. Some industries have the ability to turn people around. Though located in remote areas, they can attract consumers like magnets, or even gradually flourish the surrounding economies.

For example, supermarkets and large storage stores are like this.

The capital and space needed to operate supermarkets and warehouses are not small. Today, when the rent price is soaring, if we choose to open a shop in a golden area, it is against economic principles.

What is important is that consumers who purchase goods from supermarkets and warehouse stores are concerned with complete goods, wide space, reasonable prices, convenient parking, and smooth traffic. In remote areas, they can take account of these comprehensive factors and receive close and lasting results.

If it is a distinctive boutique, handicraft shop, or a small restaurant with special style and special coffee shop, it is necessary to make a name, and not to care about the location. By relying on the word-of-mouth of the conscientious person and the old customers, even in the suburbs or in the quiet streets, there is no lack of patrons who are "searching for a visit", because they love this secluded place.

As for the location of manufacturing plants, we should consider the conditions such as land price, traffic, tax rate, raw material acquisition, upstream and downstream enterprises, the convenience of entering and leaving the goods, and the recruitment of employees. At the same time, we should also consider the characteristics of the industry, analyze the consumption crowd and do a good job in market investigation, so that we can finalize the location and set up some matters.