Six Pricing Skills Of New Store Products

The same store is on the same street. Why are other shops in the same market, but their stores are very cold? Most of these are two stores.

For customers, nothing is more sensitive than price, because

Small units for pricing

For example, tea is 100 yuan per Jin, set at 5 yuan / two, 70 yuan, a bag of 10 kilograms of quality rice is set at 3.5 yuan / Jin and so on.

Or compare the prices of smaller units, such as "smoke a cigarette a day, and order a newspaper Daily."

"It costs only 2 cents a day to use this fridge."

Try to be as safe as possible.

For general commodities, the price is too high, which is not conducive to opening the market. It is too low and may lose money.

Therefore, the most reliable and reliable way is to make the price of the goods relatively moderate.

Usually selling price is composed of cost plus normal profit.

In this way, consumers have the ability to buy, and salesmen are also easy to promote.

For example, the cost of a pair of jeans is 80 yuan.

Zero end

"There is a million miles away."

The practice of setting retail prices at a zero end is called "non integer price method" by sales experts.

Many practices have proved that the "non integer price method" can really inspire consumers to get a good psychological response and get obvious business results.

For example, a commodity that was originally worth 10 yuan, you set 9.8 yuan, will certainly stimulate consumers' desire to buy.

Digital pricing for customer acceptance

According to the foreign market survey, the number of commodities used in shopping malls and supermarkets in the booming business market is ranked by 5, 8, 0, 3, 6, 9, 2, 4, 7 and 1 respectively.

This phenomenon is not accidental. The root of this phenomenon is the role of consumer psychology.

The figures with arc lines, such as 5, 8, 0, 3, 6 and so on, do not seem to be irritating and easy to be accepted by customers. The numbers without arcs are less popular than those of L, 7 and 4.

Therefore, in shopping malls and supermarkets, sales figures of 8 and 5 appear most frequently, while 1, 4 and 7 appear less frequently.

In China, many people like the number 8, because it is homophonic with "hair"; it is quite auspicious; the 6 word is more popular because of the 66 common opinions of the common people; while 4 is homophonic with "death", which is rarely used; 7, it generally does not make people feel comfortable, so it is not necessary to use it as much as possible.

Staged pricing

In the market competition, businesses should constantly predict changes in supply and demand so that prices can be adjusted in time.

Good adjustment is like lubricating oil, which can make smooth and unsalable goods unimpeded.

Austin retail companies, Wade, Germany, has successfully sold commodities.

For example, when Aus just launched 10 thousand sets of underwear outside fashion, he priced it 4.5~6 times more than that of ordinary underwear, but still sold very well.

This is because this style of fashion has some special features in the past and inside. Customers are fresh and attractive.

But by May 1988, when German cities launched a large number of underwear outside fashion, Austen suddenly dropped the price to just a little higher than the price of ordinary underwear.

In this way, 8 months later, when underwear was not so attractive, Austen sold it at "cost price", and the price of each suit was less than 60% of that of ordinary underwear. As a result, this outdated dress was still very popular in Austen.

Customer pricing method

Since ancient times, the seller has always offered the price and the buyer has counter-offer.

Can it be reversed first by asking the buyer?

For example, the price of food in a restaurant has always been determined by the shopkeeper. Customers can only order dishes according to the menu and pay the price according to the price.

But in Pittsburgh, there is a "Milio family restaurant" priced by customers.

On the menu of the restaurant, there is only the name of the dish, no vegetable price, and the customer pays according to their satisfaction with the food. No matter how much, the restaurant has no objection. If the customer is not satisfied, they can pay no money.

But in fact, most customers can make reasonable payments or even pay more.

Of course, there are also less payments, and even after a wolf in the bucket, they will not give away.

But after all, there are only a few.