Ten Secrets Of Ancient Chinese Merchants' Secret Business

The history of Chinese business has a long history, and its business culture is extensive and profound.

First, know the place to win, choose the land to make money.

Soldier FA Yun: "husband terrain, Hamano Suke also.

Win the enemy, risk the risk.

To know this and to use the war is to win, and do not know this, and the war man will be defeated. "

It can be seen that the terrain is important to the battle, and it can not be ignored.

Business is like fighting, and shopping malls, such as those who are often in business, are commanders of thousands of troops. Wise generals often occupy favorable terrain, and finally win the war.

As Fan Li, a great strategist in the spring and Autumn period and the Warring States period, he was well versed in this way.

From the perspective of strategist, he thinks that pottery land is the "four kingdoms in the world" and an ideal place for goods trade.

The pottery was chosen as the marketing point. Indeed, in the nineteen years, he made three gold coins and became the world Jia. The reputation of "Tao Zhu Gong" was also known for the past and the present.

Shiji.

After the Qin Dynasty destroyed Zhao state, the immigration policy was implemented. Many people bribed officials, unwilling to relocate, and asked to stay where they were. Only the rich businessman Zhuo asked for a move to the far below "tattoo mountain". He saw that the land was fertile, rich in property, simple and honest, the residents were keen on buying and selling, and commerce was easy to develop.

A few years later, Zhuo became a well known world rich.

This concept of "not only when it is time to do so" has been accepted by businessmen of later generations.

Yangzhou, Jiangsu, where the Huai Zuo name capital is located, is located in the north-south, where pportation is developed, pportation is convenient and goods are frequent.

Its land is rich in tea, salt, silk and silk, and many businessmen come in a rush. Merchants gather here and there, Qin merchants and Shanxi Merchants settle down here.

The famous Huizhou merchants started here and dominated the rivers and lakes.

Two, cheap and expensive, but expensive.

Fan Li and Shang Zu Bai Gui believed that "cheap and expensive, but expensive, cheap, expensive, but cheap."

Emphasize

Three, see the end, predict the money

In the spring and Autumn period, Yue King Gou Jian was a disgrace to snow and subjugate the country. He spent all his time trying to save his courage and made great efforts. When he learned of the great drought in Wu, he bought a lot of grain in Wu Kingdom.

In the second year, Wu's grain was scarce, and the people were hard to live. The hungry people did not eat their belly and complained.

Hard work never comes to grief.

The king of Yue became a hegemony and ranks among the "five masters of the spring and Autumn Period".

Here, King Gou Jian is a big business. He makes money not gold and silver, but a country and hegemony.

It is a successful example of the commercial use of politics in politics.

Yi Jian Zhi carried a fire in Ling'an city during the Song Dynasty. "The fish pond was damaged." a shop named surnamed Pei also caught fire. But he did not go to the fire. Instead, he took the silver with him.

After the fire, there was no need for waste, and the materials sold on the market were sold out of stock. At that time, the merchants of the Pei Dynasty made great fortunes, earning tens of times the value of the shops, and meeting the needs of the market and the people.

A keen insight and accurate judgement are the source of the wealth of businessmen and the necessary ability of businessmen.

Four, small profits but quick turnover.

In the pre Qin period, the big business theorists thought that "the highest price is lower than the base, and the lower is the opposite."

Sima Qian said: "buy three yuan and buy five yuan at a low price", that is, businessmen who seek profits can only earn 30%, while those with small profits but quick turnover can make a profit of 50%.

"Yu ion" records: three businessmen in the market together operate the same commodity, one of them to reduce prices and sales, buyers are very numerous, a year to make money, and the other two refused to reduce sales, the result is far less than the former.

Zhang Liang, a counsellor of the Liu Gang of the Han Dynasty, was sold to scissors in the early days when he was a teacher in Huangshi. He came back to study in the evening. Later, he felt that he didn't read enough time. He divided the scissors into three parts, namely, upper, middle and lower levels. The upper price was constant, the middle one was less than one yuan on the original price, and the lower one was two yuan.

As a result, it took only half a day to sell scissors. The number of scissors sold was two times more than that of weekdays. It earned twice as much money as before and read more time than before. Therefore, there is a folk proverb: Zhang Liang sells scissors.

Five, carved red Cui Cui, lingering customers

"Yanjing miscellaneous notes" contains: "Jingshi shop, vegetarian speaking situation, carved red carved jade, Jinxiu embroidered households."

Some shop signs hang high, and at night the lights of the brocade lanterns are lit up at every door of the house, and the streets are shone like daylight.

Some shops put up promotional calligraphy and paintings, and put up celebrities and paintings.

In order to enhance the taste of the shop and improve customer turnover rate.

In some tea shops, restaurants and hotels, musical instruments and storytelling are arranged for guests.

In the Song Dynasty's Hangzhou noodle shop, as soon as customers entered the store to sit down, the waiter immediately came to ask the customers what they needed. "Do everything you want to tell them, and don't make mistakes."

The operators deeply understand the luxurious decoration, reflecting the strength of a shop, so the design of the shop pillars, carved beams, antique, resplendent and magnificent, are extremely capable of spreading the works, so as to cater for the consumption mentality of the officials and ladies.

Welcome in the service, smile and meet, go out and nod off.

These respecting guests, such as God's practice and noble and elegant decoration, make many customers "sit on the breeze" and "fall in love at first sight".

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Six, righteousness for profit, righteousness for money.

During the Qing Dynasty, there was a businessman named Shu Shun gang.

In the spare time of business, he likes to read four books and five classics, and applies the meaning of his book to business. He once said, "money and spring are like streams."

He also said, "to people, to make money is to have a road, to profit by righteousness, not to profit by profit, but to a country like this."

Li Dahao, a merchant in Huizhou, warned his successors that "money is born from the right way, and the right is good".

Confucius said, "a gentleman loves money and has a way."

In order to profit from righteousness, Dexing Choi Chang, who took advantage of righteousness, lost the "righteousness" and could not get "benefit".

"There must be Yuqing and good families. There will be more harm than good."

If an operator has long-term reason and wisdom, he will not use bad or mean means to make profits; he will do anything with bad means, and he will lose his profits in the end.

Seven, good at dancing.

Han Fei Tzu.

Five stupid "said:" the old saying goes: "long sleeve dance, more money and good Jia", this word is more easily invested in labor.

"Here is a word" good ".

The lack of funds must be good at use, and the purpose of use is also profit. Only when funds and commodities flow, can profits come in.

For goods, we must finish the "finished goods", that is, the goods to be stored in good condition, "do not leave the goods that are corrupted and eaten"; the disposal of funds should be done without interest money, that is, money can not be stagnant.

Shen Kuo of Song Dynasty, for example, said: "if one hundred thousand yuan of funds do not turn around," even though the age is one hundred thousand, "if we trade and circulate, we will accelerate the turnover."

Eight, the odd plan wins the army.

The soldier often said, "there are no soldiers in the three armed forces, and no one can compete with others". "Whoever is fighting is right and he is Clipsal".

Sima Qian's historical records.

In the biography of freight forwarding, he said, "the right way to cure life is also true, and the rich will use Clipsal."

The book also lists businessmen such as Yongbo, who sell oil, and those who sell meat products. They are masters of skills, and become rich in their products.

Later, the "Zhang Xiaoquan scissors shop" is also true.

In the Qing Dynasty, a Cao family businessman in Taigu County of Shanxi saw sorghum grow tall and big and flourished a year ago. But he felt a little strange. He broke his eyes and found all the pests in his stem.

So he made a lot of acquisitions of sorghum overnight.

At that time, most people thought that a bumper harvest was in sight.

Results when sorghum ripening, it was mostly killed by pests, and sorghum failed.

But Cao's businessman was curious to make profits.

Nine, be vigilant in peace and danger, and be in charge of consideration.

There is a saying in book of books: "be prepared for danger in times of peace, and prepare for thought."

Han Shu.

The message is: "the world is safe, but war is dangerous."

Businessman Li Zuli "fine and diligent, bamboo and sawdust of the micro, all the name should be used, the industry starts from the sun, and the home burned."

At the end of Qin Dynasty, there was a businessman who was "a frugal". He asked his family not to drink, eat and meat after public business.

There are also ancient records on business finance: "business must be diligent, do not be lazy, lazy is Pepsi waste; cost should be frugal, not luxury, luxury is money exhausted".

It can be seen that businessmen are prepared for danger and hardworking and frugal.

It is not easy to forget its danger.

Less happiness and more worry will make businessmen enter a happy environment.

Ten, choose others and take advantage of others.

Sun Tzu said, "taking advantage of the interests and listening to others is the trend of the world.

Power is also the right to make profits.

Therefore, those who are good at fighting must be determined by their potential and not responsible for others.

During the spring and Autumn period and the Warring States period, there was a businessman in Qi state called knife idle.

At that time, businessmen were generally reluctant to hire people with flexible mind. Only those who used this kind of person specially, with generous remuneration and full trust, were willing to let them go to work. These employees worked very hard and excellently.

In the Ming Dynasty, there was a grocery store called Sun Chunyang in Suzhou. Its stores were divided into North and South goods houses, sea cargo houses, salted houses, sauce houses and candles rooms.

One day, one knot, one year, one knot.

More than 200 years from the Ming Dynasty to the Qianlong period of the Qing Dynasty, the descendants were still eating their profits, without their surnames.

Like the shop in Suzhou, Sun Chunyang's grocery business can thrive for more than 200 years. The secret of its success lies in its honesty and strict store regulation.

In the past 50 years, he has been doing business in Jiangxi for more than three years. Because he treats people with sincerity, he is famous for his old age. He has returned to his hometown in his old age. He was asked to "reclaim his name with heavy gold". He refused it and said, "he is honest and he is named."