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2011&Nbsp; "NBA Caravan" Starts In Nanjing, PEAK Calls For &Nbsp; "Dunk Hero".

2011/5/11 9:54:00 58

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In May 7th, as the Indiana Pacers center Roy Hibbert unveiled the curtain, amid the cheers of the fans,

Two thousand and eleven

NBA

"The Chinese Caravan" suddenly rises in Nanjing. Hibbert's calm gentlemanly demeanor and "cool" look are also melting by the enthusiasm of Chinese fans.

As a partner of NBA for 4 consecutive years,

Peak

Sports, as always, expressed the extreme enthusiasm and support for NBA. Xu Zhihua, PEAK group, who made a special trip to the launching ceremony, also expressed the expectation of this event. At the same time, she also met with NBA star Hibbert to compete in the basketball match. She won the cheers of the fans at the scene. At the end of the day, he signed the "2011NBA Caravan" roll with the vice president Yang Dongwei of China NBA, Dongfeng Motor Corporation Li Chunrong and Hibbert, and started the itinerary of the event.

2011 "NBA Caravan" starts in Nanjing, PEAK calls "dunk hero".

It is understood that "NBA basketball caravans" as NBA top fans interactive activities, which is seventh years into China.

In the past six years, the "NBA basketball Caravan" has visited 35 cities in China, so that 14 million fans feel the charm of pure NBA basketball.

In 2008, PEAK joined hands with the "NBA basketball Caravan". In the past three years, it has not only sent professional basketball spirit, excellent basketball equipment and basketball skills to the majority of Chinese fans, but also created more valuable opportunities for fans to interact closely with NBA stars, such as PEAK TEAM members Sean Battier and Jason Richardson.

In the passionate interaction and brave challenges, the majority of fans have a strong resonance with the brand concept and basketball spirit of PEAK I can play. The professional brand attributes and the passion for basketball make PEAK enter into the hearts of more consumers and become intimate friends who know each other.

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2011 "NBA Caravan" starts in Nanjing, PEAK calls "dunk hero".

PEAK group CEO Xu Zhihua said: "building the first brand of Chinese basketball equipment is one of the core objectives of PEAK. We are committed to satisfying the Chinese fans' enthusiasm for basketball by introducing and spreading the original NBA culture, while promoting the internationalization of PEAK's basketball equipment.

We hope that through the interactive platform such as caravans, we can pass the basketball culture and basketball spirit, cultivate the basketball literacy of Chinese youth, and expect to contribute to the development of Chinese basketball.

It is understood that, in addition to the official partnership with NBA for many years, PEAK currently has 15 NBA signing players. This season's outstanding performances of Battier, Kidd, Loew and Mcgee have enabled more fans to appreciate the beautiful appearance of NBA stars and PEAK basketball shoes and freely gallop in the arena, which has been well received by many fans.

The recognition of international professional events and players also allowed PEAK to strengthen the development direction of professional sports, and devote more and more efforts to the research and development of basketball field.

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2011 "NBA Caravan" starts in Nanjing, PEAK calls "dunk hero".

As the saying goes, the persistence and diligence in the basketball industry make PEAK get the recognition of the industry and the market.

According to ZOUmarketing data from market research firm, PEAK basketball shoes in China's retail market in 2008 have significantly surpassed Nike, ranking first in the market share of 17% (Nike's number is 12%).

The nineteenth China market commodity sales statistics released this year show that PEAK ranked 2010 in the "basketball shoes" market, and PEAK's basketball professional degree and market popularity were once again confirmed.

After years of hard work between PEAK and NBA, for Chinese basketball lovers, the "NBA basketball Caravan" has been the magic paradise that the public expects. The special 16 meter long freight car has developed a theme space with an area of 1000 square meters after the launch, and equipped with a complete basketball sports facility. It is not restricted by talent conditions. As long as you love basketball, you can exert your skills in the caravan and release your energy.

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2011 "NBA Caravan" starts in Nanjing, PEAK calls "dunk hero".

In 2011, PEAK once again set sail from Nanjing with the "NBA basketball Caravan". The journey lasted 20000 kilometers. It continued to stage a self display and exchange for fans of 20 cities. Through the PEAK dunk contest, the three points competition, the skills challenge and the shooting elimination tournament, the Guangdong fans enjoyed the sport of basketball.

From May 2011 to September, 20 weekends and 20 cities, PEAK and NBA basketball caravans jointly called "dunking heroes" to try their best.