Quanzhou Shoe Enterprises Practice Internal Strength To Expand Online Distribution System

Because I saw it. Electronic Commerce The importance of some Quanzhou enterprise Has begun to expand its Internet presence. distribution Shang system, while others lay the foundation for developing online business in the future, specially build corresponding logistics system and sort out clear business processes.

The company has implemented the three year plan, whether it is making a brand or selling, and so on. In the final analysis, these two years are described in three words, that is, "practicing internal strength". Xu Bin, deputy director of Anta e-commerce, said there were two main things to do in the second half of the year. The first thing is the construction of e-commerce ERP and logistics system. In March 15th of this year, Anta established a storage facility in Shanghai. The company will build up the system with its own advantages. The second thing is to sort out the business process. If your business process is not clear, if the responsibilities of each department are not clear, then the whole e-commerce is not running fast, because e-commerce is a complete system of various departments, which links will affect the final effect.

"The most direct work this year is to share. Last year, XTEP did more directly. This year, the company's main direction is actually divided into two levels, namely, online and offline, that is, finding shoes and other large enterprises and partners, matching products according to the attributes of their customer groups. The products will have 70% old products, and 30% new products, including new products, including special products. "The company will take the direct camp as a benchmark this year, and use the overall advantage to carry out the linkage of online distributors," said XTEP vice president Zhong Tao of e-commerce. I hope to present 13 larger distributors, which is the goal of online operation. Under the line, the group will do a few aspects of all sales products, one is brand publicity strategy, two is the support for distributors, in addition to the online word-of-mouth guidance.

Zhou Bin, chief executive of Hongxing Erke electronic commerce, said: "Hongxing Erke's main direction of e-commerce in the second half of the year is to carry out the layout. Some of the tools and tools used for network optimization will be dealt with next year. This year, the layout is well done, and the business system is set up to control the initial business base.

Del Hui Electronic Commerce official said: "del Hui in the second half of the year most want to do two things, the first is to Jay Chou and del Hui brand for greater integration. Because on Taobao, Jay Chou's elements are quite attractive. The company will carry out various interactive signatures through him, and will spanform some specially designed products into business. This is considered from the perspective of brand. The other thing is from customer relationship management, which maximizes customer relationship management and maximizes customer experience. Of course, sales performance is also something to consider. "