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Famous Brand Clothing In China -- FIRS (Twelve)

2011/5/11 10:16:00 139

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-- Wu Xuekai

In the 95 year, he began to take part in some fashion competitions. He won some excellent prizes, bronze medals and gold medals. He won a gold medal for a "brother Cup" in 96 years. This award is particularly important for Wu Xuekai, which represents the designer's professional treasure.

It means that you have such a capability and direction, especially if he goes with his brother, and it is also a "brother Cup", which has been regarded as the highest award in China.

Later, he participated in the selection of "top ten" designers, including the Golden Summit Award and so on. At the age of 20, he was awarded the top ten designers.

-- Liu Wei

Liu Wei, artistic director of Beijing Shanshan rose Dawei Clothing Co., Ltd., director of China Fashion Designers Association, member of Fashion Art Committee.

In 1997, it was awarded the first batch of excellent fashion designers in China by China Textile Association.

In 1998, it was first honored as the top ten fashion designer in China.

Design concept

Wu Xuekai said, "my whole design is a combination of fashion and elegance. I understand a woman who has femininity and has something new at the same time. It may give her a new feeling by watching magazines, media and clothing.

Because everyone has different feelings in different costumes, so I am a combination of fashion and elegance.

Liu Wei said: design is pcendental aestheticism, freedom and national integration, and promotes the feeling of relaxation and comfort.

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Look at the internationalization of Chinese clothing

Wu Xuekai said: I think that the internationalization of Chinese clothing is not only to open stores abroad, but also to internationalize them. As in Beijing and Shanghai, they are internationalized cities. In such a city, they can open their own stores and make clothes very excellent. You have already been on the international stage, and have become an international brand.

A boss once said that not only can we accomplish internationalization in foreign countries, but also in China.

Wu Xuekai said: "competition is an objective manifestation.

In fact, we should talk about how to improve our competitiveness.

Shanshan is a clothing oriented enterprise. After China's entry to WTO, it will first face the competition of the world's clothing market. Competition is inevitable, and there must be competition in the market.

For us, it is how to improve our competitiveness. Many measures have been adopted to strengthen the differential innovation. We say that we pay more attention to the innovation of the enterprise's administrative structure and system.

Who is going to finish this?

It's still done by designers.

From 96 years to 8 years now, we have been calling on garment enterprises to attach importance to designers and play the role of designers.

Our development is the core competitiveness of enterprises.

Where does the core competitiveness of garment enterprises come from?

First of all, I think, comes from the designer's innovation.

This time we went to Beijing to take part in this activity.

We feel that if the designer team is built very well, when the designer is internationalized, China's brand can be internationalized.

This is the concept of important core competitiveness. "

Liu Wei said: "during the growing up of fashion designers, there must have been more and more maturity through competitions, through various events, and some awards have been won after graduation. The most important thing is to get the top ten designers in China, which is a great leap for my design career.

The costume design association and Shanshan Group played a very important role in the growth of designers.

The real fashion designer has been promoted to the market, which really improves the status of the designer.

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Dialogue between designers of Shan Shan and their hosts and netizens

Net friend: positioning the target?

And how to match it?

Liu Wei said: positioning should be urban fashion women, middle and high income female friends.

We pursue a very natural and harmonious way of life, so our brand is multiple collocation, whether it is jacket, pants, skirts, clothing accessories have a very free collocation, and each collocation has carefully designed a way of dressing, this is the rose Dewei brand respected relaxed and comfortable feeling.

User: how to pay attention to the match of occasions?

Liu Wei said, "I think the most important thing is to be suitable. Now we pay more and more attention to wearing different clothes to show our individuality on different occasions. We should first choose the clothes that suit us according to our activities.

Liu Wei said: the main object of the Shan Shan cup is the outstanding graduates of the national clothing academy. By comparing professional tests, the final selection is probably 10 each year.

The reason why fir is to create new people's award is that designers should grow up from an early age.

Some people will ask why it is so wide.

Shanshan, you are an enterprise. Just manage your own affairs.

We will face the age of more serious competition. Because the special requirements of WTO in 2005 are gone, we will face the international competition in clothing.

While appealed to designers, Shan Shan also appealed to Chinese garment enterprises. We would like to appeal to Chinese garment enterprises to carry the banner of Chinese clothing together.

The Chinese know best about what Chinese people like and what they like to wear.

Not only Shanshan, but also a large number of enterprises supporting China's clothing industry, so we have a far sights of Shan Shan. We want to arouse the awareness of the society about clothing individuality.

The host said: the core of a garment enterprise is the designer. What are your requirements for the designer?

Zhou Shifen said: first, designers should be creative, and the second is to have their own style and personality.

In fact, it is just a spokesperson for a certain class of consumers. Designers are not necessarily able to take everyone's eyes. First of all, they should have their eyes and eyes to see them, and then dress them up to tell people.

Netizen: How did you get the inspiration of creation, Mr. Wu Xuekai?

Wu Xuekai said: the feeling of creation comes from life. We understand different groups and understand the needs of different societies.

Like me, I always like shopping and shopping, from 10 in the morning to 10 in the evening, and I like to do it myself.

The feeling of design comes from my slipping away in my life. I want to inspire and enlighten me all the time.

Inspiration is not a day, but a long-term concern, which is a habit of occupation.

Zhou Shifen said: I feel that the designer should be easy, but he is very responsible.

Wu Xuekai said: in Shanghai, too, often sitting in the coffee shop around the street to see how long people wear clothes, what match, so that will give you too much inspiration, so you know what to do next, what is the next demand?

The designer is finding out the needs of everyone.

Net friend: how do you balance the relationship between art and market?

Liu Wei said: I think clothing is a practical art, and ultimately it will become a product to wear to consumers, and consumers will express your effect.

So I think the fashion designers ultimately rely on the market to leave the market, design and creation are floating in the air.

Wu Xuekai said: art itself can not be responsible for others, can be random imagination, creation, when the art into commodity, commodity price is reflected in its practical value, so I think that to do practical art is the most difficult, and people are most close to, especially clothing, and people recently, in addition to skin outside is clothing, so in the completion of practical requirements, but also the art, fashion, fashion show, through some external things show better, more suitable for his work and life needs.

Netizen: does Dai Wei refer to women?

Is Wei a designer's alias?

Liu Wei said: Rose Daiwei, because rose represents love and nobility, and Dai Wei also represents beauty. Wei is also a rose, belonging to the rose family.

So these words are actually beautiful expressions of eternity.

Liu Wei said: as the rose Daiwei brand positioning is the urban fashion woman, the price is also the high and middle price, is the high quality operation.

In the past, we worked hard, and now we are working with Shanshan. We feel that we are standing on the shoulders of giants. With the huge financial power of Shanshan Group, the rose Daiwei brand will grow up quickly. This is also the direction of Zheng Yonggang's brand promotion and cultivation of the international fir.

Wu Xuekai said: clothing is the experience of life and the experience of the market.

Netizen: the pride of Shanshan brand national enterprise!