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Famous Brand Clothing In China -- FIRS (Eleven)

2011/5/11 9:58:00 155

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Zhou Shifen, vice president of Shanshan dress, guest Sohu

First of all, ask Shan Shan to create the more than 10 first of China's clothing industry. It is the largest, most eye-catching and highest leading group in China's clothing industry.

President Zhou told us about the culture of Shanshan enterprise.

Shanshan is a diversified industrial structure with clothing as its main business. We have gone through 15 years. In the past 15 years, we have always been under the direct leadership of President Zheng Yonggang. If we talk about culture, it is Zheng Zong's cultural concept that has shaped this enterprise.

We are always very pragmatic, but very innovative.

He hopes that this enterprise can continue to innovate, this is his idea.

In the past 15 years, it has also become the concept of Shan Shan.

So there are always some new changes in the Chinese fir.

Shan Shan has no intention of creating the first place, but in the process of promoting the development of the whole enterprise, Zheng often sees some things that must be done, and which direction is the direction of the development of enterprises, and after a period of accumulation, it becomes a sense of walking forward.

Shanshan is still dominated by clothing, and we have made great progress in the fields of technology and investment.

Shanshan Group is now the three largest sector, namely clothing, technology and investment.

Shanshan company has 52 subsidiaries.

Some companies, linked by assets, have various ways of linking up with Shanshan, some of them are subsidiaries, others are collaborators and franchisees.

Now there are 16 clothing Brand Company.

The location of Chinese fir clothing:

Shan Shan in the clothing sector we call the multi brand, the internationalization development strategy, besides Shanshan brand, we still have many, sound is not the Chinese fir, actually belongs to the Shanshan Group, is the system which develops by the assets as the link.

In Shanshan, including Shanshan suit, including the shirt and cowboy of Shanshan, the position you said, I probably understand that it is the Chinese fir suit, the Chinese fir suit is the concept of formal dress, it is the dress worn on some formal occasions, we are the masculine dress.

Over the years, we have been adding fashionable elements into formal clothes to make it younger.

In addition, a lot of international brands have been introduced. Through the cooperation of capital and cooperation of talent structure, its capital cooperation has been different from before. He also introduced talents from abroad. Often the original introduction of capital is that Chinese people do their own work after funding comes in, and now, besides capital cooperation, talents have also cooperated, and at the same time, they have made many successes in the new internationalization.

The brand we are making now has also been successful in internationalization.

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What is brand?

Popularly speaking, brand is a product of trademark logo.

A brand is a lifestyle, a good brand, and a certain way of life created by you is accepted by everyone.

The demand for clothing is increasing. At this time, the brand has become the brand name of all kinds of lifestyle. Since 1989, Shan Shan has put forward the famous brand strategy. In 1990, the brand strategy has been implemented. We feel that since then, the era of Chinese brand has arrived. Behind the brand age, people's choice of life style is more and more free.

The internationalization of brands is a systematic project, and how to make brands more systematic is the sign of internationalization.

There are several strategies for the internationalization of Chinese fir clothing. The first is the internationalization of talents and the internationalization of brands. Talents are the talents who absorb different aspects. Miss Liu Wei is a very famous designer in China.

Liu Wei said: "the rose Daiwei brand is a new brand of Shanshan banner and is a new brand. In 2004, it began to expand all its affiliate businesses in China, and its brand entered all the major cities in the world.

Positioning is mainly urban fashion women, positioning is mainly between the age of 25 to 40 years old, is the pursuit of personality and fashion friends.

The brand is based on the high-end brand image and quality.

Our pursuit is a romantic and aesthetical feeling, and the pursuit is comfortable and harmonious, hoping to integrate the essence of some ethnic groups, and it can become more and more internationalized and achieve national integration.

Shan Shan is a Chinese fir suit for men's wear. This gives everyone a concept that Shan Shan only makes men's wear. In fact, Shan Shan also makes women's clothing.

Shan Shan is now synchronized with men's and women's wear, including from adults to children to maternity wear.

Shan Shan suit is the representative brand of Shan Shan dress, and also the core brand of the clothing of Shanshan.

There are many brands of fir. Besides the original brand of Shanshan, there are many brands, such as FLRS women's wear and single piece clothes, which are priced at about 1000 yuan. In China, the market belongs to the middle and high grade location, mainly facing white collar workers, some fashionable leisure women.

There are also others like fir, facing a group of young, fashionable, young women, or some of the current office workers, who like to relax and shop on weekends. The price system is slightly lower and the audience is wider.

There are also international agency brands such as Shakespeare. The price is relatively high. All products are imported directly from Italy. The price of the single item is very high, which is twice as high as that of our domestic production. Like a pair of trousers, it sells 6 or 700 yuan, that is, the ordinary cowboy, the domestic cowboy may be 3 or 400 yuan, but it may have 6 or 700 yuan.

Moreover, the entire series of products are internationalized and fashionable. They are imported from international brands, and the shopping malls are also high-end.