According To CEO, I Don'T Know Anything But Underwear.

According to CEO

Zhou Bao Ji

"I don't understand anything but underwear."

In January 2010, it began to enter the field of network sales.

Zhou Baoji said frankly that the degree of electronic commerce was inspired by other Internet stores at that time, and also recognized that e-commerce is the general trend.

Facing the growing competitors on line and line, Zhou Bao told Xiao Tao with a smile: "now that we do not enter e-commerce, there will be no business in the future."

In only half a year, the company made a major breakthrough in sales and entered Taobao brand list successfully. It became the Taobao brand with the shortest time and the fastest speed in Taobao.

"As a company with many years of experience in line operation, it has more advantages to start business and better reflect our business value."

Zhou Baoji commented on the rapid development of e-commerce.

In the eyes of Zhou Bao Ji, the entry into e-commerce has its own advantages: "we are opening factories, and our production, supply and quality control are our advantages."

And more importantly, we have many years of intensive cultivation of this underwear industry, and we can take a step forward or accumulate well.

This is also the most important reason for the further development of e-commerce.

Speed road network learned that at present, there are more than 50 people in charge of e-commerce.

Zhou Baoji, who has a good command of the company's management, tells speed road network that he is mainly responsible for performance management and functional group responsibility in his management, and in this way, he can arouse his passion and enthusiasm for innovation so as to promote the overall improvement of the team.

At the beginning of the conflict, in order to form influence and popularity as soon as possible, the main promotion is hard promotion.

Nowadays, Zhou Baoji pays more attention to soft promotion and CRM, and pays more attention to customer experience.

In May 2010, the success of Taobao Carnival - "Yi Fan model draft" was launched, which not only created fame, but also formed a good reputation among consumers with the help of excellent brand quality.

At present, more than 90% of underwear sales are achieved through e-commerce.

Zhou Baoji also revealed to speed road network that in the future, it will make its own independent B2C platform, and bring users a better consumption experience through all-round display.

Faced with the booming e-commerce, Zhou Baoji believes that the pressure facing the company is mainly that the cost of developing new customers will continue to rise, and competition will become increasingly fierce.

The solution to this problem lies in strengthening customer relationship maintenance and developing new customers based on the potential of old customers.

At the same time, it will continue to improve its quality and constantly improve user experience.

Zhou Baoji also said that e-commerce is only a different channel. In fact, marketing principles are equivalent to traditional sales under the line. Therefore, the focus of the work lies in product research and development and brand building.