Metersbonwe CIO Min Jie: Informationization Supports Metersbonwe Transformation

We have been talking about how IT can promote innovation, how IT can help business transformation, truly support the company's sustainable development, or decide whether the company will succeed or not. In my view, business transformation, business demand and market demand are always prerequisites. The charm of IT technology is that it can solidify some of these transformations, or solidify some good experiences, so that people can continue to experience new experiences. innovate Instead of always looking for innovation in the past, or because there are no systems and solidified processes that have been eliminated.

First of all, let us briefly review the historical stage of Metersbonwe's information construction; second, look at the dramatic changes in the whole channel today, the dramatic changes in consumer demand, how we look at new challenges, and make some future plans accordingly.

Introducing Metersbonwe and giving speeches to you all the time, people often ask, is this an American enterprise? Actually, it wasn't founded in 1995. I still want to say that Metersbonwe is still 100% Chinese people's own business. Now its main two brands, one Meters/bonwe, and the other one are ME&CITY, which is a relatively individualized and relatively high-end group of consumer groups. Sales revenue exceeded 12 billion in 2010. Today, there are 28 branches, 4000 stores, and the store format is very complex. From 100 square meters, shops, shopping malls, counters to more than 10 thousand square meters of flagship stores, the challenge is still great. The new product may reach more than ten thousand a year. Therefore, it has been repeatedly reflected whether today is a garment enterprise, and it is also a custom-made enterprise. By this time, it has been found that it has become a channel retailer, and then evolved into a brand chain operator. It may become a retail brand operator. In the future, it may not just be its own brand. Many international brands may be sold, such as the stores that have seen TOP SHOP in Britain.

From the perspective of the development of information technology, there may be three relatively large stages. The first stage is to open up the supply chain level, and independently develop a new generation of distribution platform in 2002. The whole process of monitoring my distribution, from logistics to stores, sales, returns, third stages, 08 years after the listing, has made a new generation of ERP, including recently and Ding Jie software to do some attempts for B2B innovation. Because we are hoping that if this standard, such as the standard of clothing, we provide factories for clothing is customary for international big cards do OEM, production, process, fabric, factory, supply chain batch management, may be accustomed to international standards, we should never try to create rules of the game, or hard to change the rules of the game, is to respect the rules of the game. In today's era, it is impossible to revolutionize innovation. Then how do we make some micro innovations, we will take the upstream part of the entire supply chain, whether it is design, technology or turnover, which is an international assistance industry solution. At the school level, it is true that China has the characteristics of distribution in China, and more than 90% of China's sales are not completed through its own agents. It is completed through the alliance agents. This mode will solve a development problem, but it can not solve the problem of mechanized management. It is also a planned economy, and the brand is always separated from consumers. Therefore, every time the brand upgrades, the feedback is not from consumers' feedback, or consumers' real feedback, such as what is popular. What does the franchisee need, making customized production according to this, in this process, the cycle of circulation will be greatly strengthened. Therefore, we still hope that both the international concept and local innovation should be maintained. This is also the view that China's software enterprises will continue to strengthen with the Chinese industry applications or the industry's right to speak, so the software will become the pillar industry in the future, just like white goods.

Metersbonwe is doing two things. We are not the providers of infrastructure. We are the coordinative managers of resource services. China's largest factory is also the largest consumer market in the world. There is no need to roll around the goods, increase the cost of retail sales, and finally add three or four times to our consumers. How can we coordinate better resources and make consumers the biggest beneficiaries and beneficiaries? To do a good job in the supply chain chain, we improve the supply chain of production management synergy, including internal integration from production management procurement to channel management. Although we have always stressed that the company brand does not take the unusual path, but today, your plan, your prediction for the future, especially today, we will find that when you go to scale 10 billion, any small plan and small cost savings will be fed back to the financial statements. Last year, as oil raw materials rose, cotton yarn was basically priced at a price per day, including resources of factories, logistics and distribution. Although there are many resources, in the current situation of China, resources are not focused. How to better plan resources and manage resources is precisely the point that IT system can exert great business value. Including the construction of a supply chain collaboration platform, such as fabric length, Brand Company can see on this platform, what is my filing plan, when do I issue a trading notice, when to store goods, all in accordance with the retail batch management, detailed supply chain coordination. Some foreign brands have a very strong selling plan, so after entering, there are not many goods, but there are constantly new products coming in, constantly adjusting the stores, making the consumers feel that the organization is changing again, and the retailing really turns to what the consumers need. What do I push on, and how to predict and increase the consumption in the future when he doesn't need it? This is a key point from the retail and supply chain angle.

There is also an exception, clothing is also relying on the weather, we hope in winter when winter comes earlier, and the down jacket can be sold more. Because China is big enough, you can strengthen your plan and coordination at this time. When the weather changes in the north, how to allocate goods in batches, instead of distributing goods to stores at the beginning, I will build a multi-level logistics distribution system and network, which can not only meet the fast demand, but also meet the development needs of the regional market. The value of the supply chain is not only speed, but sometimes it is not necessarily the biggest value. What is the financial effect of 21 days to 40 days? Another is that the price is expected to sell 100 today, maybe 60 yuan tomorrow. There is also the cost of channel expansion. Recently, e-commerce has been mentioned. Some people say that e-commerce can save anything, but it can not save it. It will save channel costs, but will increase the cost of circulation, so it will increase costs from another place. But from the perspective of retailers in the future, we are faced with the current situation of letting a hundred flowers bloom, a hundred schools of thought contend, and constantly playing a game between channels and channels. How exactly should we pay attention to what points we should pay attention to at this time? Finally, finance is still a red line, especially a listed company pursuing the maximization of shareholders' interests.

Let's take a look at garment enterprises or a blueprint for upgrading business at the core of supply chain optimization. One is brand building, and the other is design and R & D. In fact, brand building and design research and development should be closely integrated. When making products in particular, my brand should be the carrier of the final brand, or on a piece of goods, because the relationship between the carrier and the consumer and goods can be achieved. Including collaborative supply chain and retail supply chain, as well as procurement, logistics and sales here to form a convergence, rather than artificially cut apart, previously information isolated island, these are not feasible. When a market changes, another department does not know that this may be the biggest problem, information system can solve the problem of information island. There is also a management of the real core, my finance, my human resources management platform, which can be shared, which can reduce the overall cost and financial risk. We hope that we can strengthen the analysis and prediction based on terminal information and market research, including product planning, and continuous improvement in the research and development stage. Finally, what is the financial, operational and overall benefits of the referee?

This is our ERP upgrade module and blueprint. We will focus on three points, one is financial core, plus budget control, plus human resources sharing and procurement platform. It is also the pursuit of maximizing the value of the supply chain. We adopt different industry solutions. In the new ERP, including distribution management, we are happy to have a pleasant cooperation with Ding Jie. We hope that in the future, especially for distribution management, inventory allocation, future demand may come from e-commerce, perhaps from traditional stores or wholesalers, including overseas wholesalers, how to make a unified inventory allocation in this area, rather than man-made fragmentation, channels and channels. We know that some things will be pulled back later and the cost will be very high. In the future, we hope to strengthen control and control, including financial analysis, and build the capacity of the whole network.

Judging from the new challenges, as a listed company, we have been very entangled. Many people say that although the income is high, but growth is not, when you grasp the growth of the time will pay a lot of channel costs. How do we feel about this? Traditional e-commerce enterprises and traditional clothing enterprises, we may be new store businesses. Now the traditional shop operators have the advantage of horizontal, because they have completed the industrial layout, consumer layout, and completed the layout of the business circle. Finally, the shop operators still need to solve the business problems. Business will involve logistics, production and design. There is another set of e-commerce, which is worthy of our attention to raise the net profit of inventory turnover. We think this is also the era of e-commerce. E-commerce is production and demand, supply and demand are directly butted, there is no distribution and transshipment and advance to warehouse, how to increase the inventory turnover to bring net profit and how to reduce channel cost. {page_break}

E-commerce is the Viagra of traditional enterprises, which was said by Jack Virz in October last year. From the perspective of supply chain, traditional enterprises and e-commerce enterprises are also good, because clothes are stitched out one by one. So the terrible thing about e-commerce is that we can know what consumers expect. There are many string processes that can make certain environments parallel, so that the supply chain cycle is shortened. The mobile electronic mall is more concerned by the traditional enterprises. How to move is the most important one. This is the mobile electronic mall that we are doing now. Some attempts may be made in the future. We ERP backstage account, transaction after checkout and other management.

What we are doing now is cloud computing. We seem to do a lot of things not the main business. Bong is group IT, e-commerce logistics is in Shanghai state purchase Co., Ltd. last year we did the application of store Internet of things, and today's cloud computing application platform. Why do cloud computing is done after the ERP upgrade. When we get to SAP, we will find that it has turned into a headquarters application. It has not radiated to the terminal, and has not radiated to the service partners. For example, our franchisees, our fabric factories, including transport partners are actually my partners. But why did I see the original fax paper process after seeing it? Cloud computing may only enter several data when entering the delivery order. I can translate and integrate it through background integration, and push it to the platform for data and data management. Second, I hope that cloud computing can be applied to virtualization, because after many systems, the original tradition, SAP will occupy a host, such as the application of four libraries, that application occupies a few libraries, applications are crest and troughs, if you can not do application virtualization, resources are still first divided, busy may be busy, idle time will be idle, the greatest advantage of virtualization is to dynamically allocate resources. Including virtualization is a real cost savings for enterprises. Cloud computing can guarantee disaster recovery in other places. Just now, Mr. Guo said, more fiber will enter the home in the future. At that time, more enterprises will also be fiber to virtual center.

We have made several innovations, one is the management of cloud computing data center; the other is the release and consumption of second cloud applications; we have made an offline cloud, which needs to synchronize with the background, and apply traditional C/S applications or old applications to the cloud computing. For me, cloud computing does not think that the reconstruction of IT organization is just a change of the IT system push mode and service mode. At the same time, we can charge or charge according to the service in the form of bills. It includes a pre control library for thousands of customers in all groups. After logging in, he can automatically push the application. He does not need to install other machines, open accounts, and everything belongs to plug and play mode. Recently, MSN is doing it, so when someone sends you a Office attachment, you must have a software. Now you can use it. From cloud computing, the system is applied to consumers.

From the enterprise, we must grasp the private cloud. If there is a common cloud, who will ensure data security, if there is no private network, who can guarantee the credibility of data security. Today, telecom operators do not have such strength, and the market still needs continuous development. From our point of view, including cloud computing, cloud services are aimed at users, and users are in the private group, so for me, I have to capture the user's own hands, which may be a single point for China, although it can support tens of thousands of customers, but the service is global customers. We are still personnel intensive, and private cloud can be guaranteed when I need it. Last year, Taobao network backstage 7 thousand servers, "double 10" to the server to 20 thousand, if the total use of common cloud providers may not be able to guarantee the operation of the service. This is the application of our C/S. This is the background bill.

In front of multi-channel cloud computing, we also hope that enterprises must come out to push this concept, and your concept can be diluted to use cost. Now the development of Internet of things is a cost problem, so we hope that we will continue to have applications to innovate, IT technology to keep up with, bring us a better user experience, and strive for greater market share. We also hope to build a user oriented, experience oriented, data oriented supply chain platform. Whether it is user data, store data, commodity data, data dissemination, commodity management, channel management, and finally build a platform for the whole network marketing. We also hope that we can achieve the concept of "new domestic products". This is not simply made in China. It is hoped that the Chinese plan will bring more value-added things to China. Maybe the future tiles will be sold in Foshan, which can be sold for 200 thousand. We can spend more energy on the world to bring more value to the global consumers and achieve the idea of "new domestic products".