Golden Eagle International Wang Weiliang: "Chain Stores Are Not Simply Duplicated."

Golden Eagle is famous for its high quality business and service business. It is the leading high-end fashion.

Golden Eagle Nanjing Xinjiekou store is the first department store under Jinying banner. It has grown into the "China first business circle" commercial flagship of Nanjing Xinjiekou in the past ten years.

Its department store chain covers all parts of Jiangsu, and has successfully opened several chain stores in Shanghai, Kunming and Xi'an. In the past few years, its performance has always ranked first in the province, and has been among the forefront of the whole country.

Its 17 families

Recently, Golden Eagle International President Assistant Wang Weiliang received an exclusive interview with reporters.

Q: how do golden eagles locate in Changzhou?

A: considering the future prospects of the department store, the volume of 80 thousand square meters of Golden Eagle shop in Changzhou 3 years later is reserved for development space.

With the surrounding mature high-end residential areas, gold location, rich golden eagle will position high-end customers.

Brand positioning integrated high-end to mid-range, to meet more needs.

It includes international brand flagship stores, special counters in China, catering, supermarkets, hairdressing and so on.

Just like Shanghai people flock to the main square away from the main business circle at the weekend, then the Changzhou people will not only enjoy shopping at the weekend, but also enjoy a one-stop weekend.

Q: is the Hyatt center not considered in the existing mature business circle in Changzhou?

A: we have been paying attention to Changzhou for some time, and the Changzhou market has also undergone great changes.

The new business circle is really immature but has great advantages.

First of all, closer to the main business circle, the more than 10 traffic routes extending through all directions pass through here. The coverage extends to every corner of the city, and its urban landmark significance is emerging.

In addition, the elevated section of labor West Road is about to start. The planned subway line 2 also has a platform here, and the subway entrance will be part of the underground shopping mall.

The Hyatt center is uniquely suited to more than 1300 commercial parking spaces.

Surrounding communities are relatively high-end, consumer groups are very strong.

With so many successful conditions, the immature business circle is only temporary.

In time, not only is our golden eagle, but the value of the whole region will be greatly improved.

Q: there are quite a few Changzhou stores with the same location. How are golden hawk ready to deal with it?

Answer: the advantages of Golden Eagle are mainly reflected in these aspects. First, there are enough chain store experience, and the sales of foreign shops account for about 60% of the total sales.

740 thousand VIP a large number of customers are loyal Changzhou customers.

Second, strong brand advantage.

These brands have a high status in the minds of customers. Golden Eagle has maintained good cooperative relations with them, such as GUCCI, Hermes, Lancome and so on.

More international first-line brands and well-known brands will come with the arrival of golden eagle, so that the people of Changzhou feel that they are not far away from luxury and are very close to life.

Third, we have the advantage of group resources, and the new shops that grow up are not individual soldiers.

Q: as a foreign department store, will Golden Eagle not be acclimatized?

Answer: department store chains are not simply duplicated. There will be fierce competition in the middle and high-end shopping malls in the same market. Apart from brand portfolio, it is competition marketing and service.

Jinying's 10 years of department store advantages have created its advanced service concept: barrier free return, as long as the conditions meet, in a certain period of time can be held in any Golden Eagle store in the country.

All the details are reflected in the fact that business is an art that will enable consumers to feel better in the service process than we promised.

In addition, we will adopt a comprehensive marketing approach, not only with full sales but also with discount sales. As a high-end department store, we will be more emotional marketing and visual marketing to distinguish it from other shopping malls.

These are the strengths of the golden eagle, so I believe that Changzhou Golden Eagle will not only be unacclimatized, but will develop quickly and well.

Q: button is the mainstream mode of domestic shopping malls. Will Jinying, a buyer of this international trend, try it?

A: as early as three years ago, golden eagle was already trying to buy the international mode of department store operation.

The advantage of this mode is that the liquidity pressure is small, the inventory risk is small, and the brand adjustment is flexible.

But in the long run, it deviates from the true nature of department stores.

The model of buyer is very high in demand for funds and talents and more strict in management.

3 years ago, Jinying registered its Aquila Doro menswear brand, and sales were among the best in every chain store.

At present, our golden eagle's own brand has reached more than 10, Changzhou stores open, these private brands will also appear, and we have many buyout brands.

The buying system can solve the problem of investment in department stores, and at the same time, the risk of inventory is large, so called high risk and high return.