Teach You How To Do Spike Sales Promotions.

What kind of baby is suitable for spike?

If your shop opens shop for a long time, the baby must not choose the baby that has never been asked. No one has ever evaluated the advantages and disadvantages of the baby, so it is hard for the buyer to trust your baby.

In fact, the best way to kill a baby is to kill a baby with a large base. It's hard to imagine that no one needs a baby to get mad.

Even if you are low in price, buyers will not be interested in taking part in spike because they are not very useful.

If the kill baby is the main selling product of the store, then it is necessary to decide whether to use the same baby as a spike or to take the baby page of the main selling product as a spike.

If spike activity causes serious sequelae to the main selling products, for example, another buyer wants to buy it in seconds. If you do not cut the price, you will not buy it too high. Then you should put another baby on the shelf for spike.

At the same time, spike baby is the best shop source enough baby, the number should not be too much should not be too small, if your baby in 2 seconds seconds off the shelves, there will be many buyers think you are cheating.

Therefore, the number of spike is best maintained for 1 minutes.

Spike preparation

Do a good job in killing baby stock preparation, do not appear spike products, finally because of the source of the cause of the shop credit damage.

At the same time, the stock of the main selling treasure store should be well stored. After all, spike activity is the peak of traffic volume, and the sales promotion of shops is very important.

The preparation of baby's packaging materials also needs to be done in advance. To ensure that the spike baby can safely reach the user's hand, we must do a good job of pport packaging. Do not neglect this link because it is a kill baby. Let users have a good experience before returning to your shop online shopping.

If the staff is allowed, it is best to find more people to pack the bags ahead of time. If you sell well, you can ask the express company to send someone to help you.

Spike pages need to explain the spike rule in great detail. First, publicity can relieve the pressure of customer service, and it is also helpful for disputes to be found.

Before spike, it is necessary to make relevant training for customer service in advance, especially for spike rule.

Because the customer service representative of your shop, if the customer service speech and spike rule is not consistent, when the dispute arises, Taobao Junior will be your customer service speech.

Improving stickiness of shops to play the role of spike killing

Spike is certainly not an end, but a means of marketing.

Then we need to improve the stickiness of shops to achieve the real role of spike.

First of all, you can tailor the promotional packages for the seconds baby. The shops that participate in spike shops are best buy the "matching package" tools. For example, if you join the spike is a skirt, then you can match this dress with a suit, and display the upper body effect in the detailed inner page of the baby, which will definitely bring additional sales.

At the same time, you can also launch promotional activities such as full shop free mail, full store discount, full shop full delivery, and collection of courtesy, so that spike can bring you additional surprises.

In the spike baby page also need to make other recommended baby, recommended baby best and spike baby price close, or collocation needs.

This can provide alternatives for users who do not have seconds to babe, and also provide additional choices for users who are seconds to babe.

In the process of spike killing, customer service also needs to be more effective. Good customer service communication enables users to learn more about store and other baby while caring for the kill baby.

Introduce your own shop membership system, and even ask for the purchase of spike baby must be shop members, "Gang" members and so on, but become a shop member must have a low threshold.

In addition, you can also establish a spike activity group, and put users into the spike page. This is an important way to stick to users.