Consumption Concept Is Missing &Nbsp; Girl Underwear Market Development Is Difficult.
According to the survey, Chinese women in 2010
Underwear
Market sales of about 100 billion yuan, of which adolescent girls underwear accounted for a very small share.
This also means that once the market of girl underwear is awakened, the industrial value of its leveraging will be incalculable.
Today, however, the lingerie market is not as hot as imagined. Most businesses have not developed underwear.
market
Signs.
consumption
Missing girls underwear market vacancy
The lingerie market is indeed a market vacancy, which is related to the history of Chinese underwear culture.
Many women pay more attention to the decoration of underwear, while ignoring the significance of choosing suitable underwear for a woman's chest health.
Adults do not pay attention to underwear, let alone girls.
In fact, choosing the right underwear is very important during the teenage years. If the bra is not properly chosen, the phenomenon of breast enlargement and breast enlargement can easily happen.
There is a lagging behind in the lingerie market. Besides the choice of products, there is a big reason for the consumption concept.
Some young mothers believe that girls do not need to wear underwear when finishing their breasts.
In terms of experts, there is a great difference in physiology between young girls and adult women. It is necessary to develop brassiere based on the physiological and psychological characteristics of age.
Businessmen worry about developing underwear market for girls
In modern society, great changes have taken place in girls' groups.
No matter the degree of physical development or the concept of consumption, they are very different from before.
The lingerie market has a huge potential space for new and hot development.
It is doubtful that girls' underwear is a huge potential consumer market. Why do businessmen hate to focus on it?
"Pulling down the age of girls' underwear is a thankless job and a big market risk."
Insiders pointed out this.
A girl underwear agent in Zhejiang said frankly that he had had similar concerns.
The underwear for growing girls is not sure at the beginning, because the customer layer in this market is too narrow.
Chinese girls do not have this consumer awareness, but lack of proper product guidance.
Nowadays, after 90's consumption consciousness is gradually awakening, the potential of girl underwear market is gradually expanding.
To enter the underwear market for young girls, enterprises need to do a solid job in basic skills. They must have firm belief and firmly believe that "Rome is not built in a day". They must insist on persistent promotion of brands, strengthen internal management, enhance the ability of product research and development, and formulate marketing policies that conform to the market and their own development, so as to enable enterprises to be "like fish in water" in the development of the market and become a strong "dark horse" in the market.
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