Breakout Of Traditional Textile And Garment Export Enterprises

As one of the main members of China National Machinery Industry Corp's Jiangsu Su Mei Group Company, Jiangsu Su Mei Da Light Textile International Trade Co., Ltd. is mainly engaged in clothing, home textiles and household. Articles R & D, manufacturing and trade.

In 2010, the company achieved an export volume of nearly US $300 million and sold 200 million yuan in the domestic market, ranking 22 in the ranking of textile and garment export enterprises above Designated Size, and ranks the top in the same industry in Jiangsu province. As a traditional textile and garment export enterprise, the company can continue to develop in the face of many severe and challenging environment such as the international financial crisis, the continuous appreciation of RMB, the sharp rise of raw material prices and the continuous rise of labor costs, mainly due to 3 aspects of work in recent years:

Equal emphasis on international and domestic markets

Build independent brand

All things stand before they are expected. In recent years, the pressure of traditional labor intensive export enterprises is self-evident. Only transformation is the fundamental way. At the beginning of 2008, the company put forward and implemented a new concept of transformation and development, focusing on both internal and external trade and international and domestic markets. On the one hand, it was committed to developing the international market. European and American traditional markets and emerging markets caught hands, and knitted products and woven products worked hard to stabilize and expand the scale of the international market. On the other hand, vigorously expanding the domestic market, not only has launched the domestic trade business which takes the domestic well-known brand clothing as the mainstream target customer, but also focuses on cultivating two independent brands with different management styles: the HONEYME dress with graceful and intelligent sweetness as the style and the ETONKIDD focusing on the image culture of the school garden. School uniform 。 At present, the two independent brands have begun to emerge in their respective market segments. The ETONKIDD uniforms have been selected as the 100 most influential brands in Taobao. They have entered nearly 300 famous middle and primary schools in nearly 40 large and medium-sized cities, and have entered the first seat of the school uniform brand in the Yangtze River Delta region, showing a strong development trend. The domestic market sector is becoming a strong source of power for the company's new round of development (600405 shares) and a new growth pole.

Partnership with suppliers

Achieving common growth

With the rapid changes in the foreign trade situation, it is an important capability for textile and garment export enterprises to establish a strong supplier team behind them. To this end, the company attaches great importance to the construction of the supplier team, and carries out a concept: to treat the supplier like the customer, and insist on growing up with the supplier. The company is well aware that the upper and lower reaches of the supply chain are equally important, and clearly put forward the 5 principles of cooperation with suppliers, namely, win win rule, respect law, punctuality rule, help rule and integrity rule. Establish strategic cooperation with mainstream suppliers in terms of payment, capital, order, personnel, and even technology, equipment and management, so that suppliers supporting the company's business will receive firm and firm support from the company. Practice has proved that a batch of Supplier In cooperation with the company, we have tasted the sweetness of growth and development. The supplier network of the company has been continuously developed, optimized and expanded in the wave of industry shuffling.

Continuous enhancement of quality management

Improving customer satisfaction

"Customer satisfaction, quality first" is the core value of the company. Firmly believe that good quality is the fundamental guarantee for customer satisfaction, business development and company reputation. Without quality, everything will be lost. Therefore, quality not only refers to the quality of products, but also includes the service quality of various management activities. For quality, the company's concept is not the best, only better, a little progress every day, continuous improvement. To this end, the company's own industrial manufacturing sector, on the basis of ISO9001 quality management system, has not only passed the certification of ISO14001 environmental management system, but also passed the social responsibility certification of the American WRAP system, the European BSCI system and the British ETI system, and actively promoted the certification of international quality management system. It has passed the certification of quality management system of ITS, SGS and international famous brand customers, and has been widely praised by the mainstream customers in Europe and America, and has become the first supplier of some famous international brands in China. Moreover, the company adheres to the road of upgrading and upgrading based on efficiency, professionalism and quality win. It continuously strengthens product management, process management and quantitative data management, comprehensively introduces the excellent performance management system, continuously improves risk prevention, quality assurance and customer satisfaction, and has won the highest level award of Jiangsu province's enterprise quality management capability, Jiangsu Provincial Quality Award. At the same time, the company striving to build its own industry into a core production center, technology center, Quality Assurance Center and a comprehensive radiation center headquarters in the central and western regions, and continuously enhance the company's voice and competitive advantage in the supply chain. {page_break}

At present, the journey of "12th Five-Year" development has been officially launched. Standing on the new historical starting line, under the clear goal of "doubling 3 years and doubling 5 years", Jiangsu Mei Da will take the scientific development as the theme, speed up transformation and upgrading as the main line, take domestic and foreign trade and independent brands as the main body, take the industrial chain extension as the support, take marketing, technology and capacity breakthrough as the driving force, and rely on resource platform construction, seize the new strategic opportunity period, continue to explore and actively plan the future road of traditional textile and garment export enterprises.