UNIQLO Marketing 3 Network Fitting And Queuing Marketing Interaction

Banks, hotels, minor innovations in the marketing, service and positioning of these traditional industries, and redeploy the material or spiritual satisfaction of the target group in a completely new way. There may be great business opportunities in small creativity.

Peter Drucker (Peter F.Drucker), the father of modern management, once said: "whether creativity creates value is guided by the market, putting the results into practice, bringing more wealth to society and bringing spiritual or material satisfaction to specific groups."

In other words, creativity and target groups need to resonate and create a win-win situation in order to achieve the value of creativity.

Even for the three traditional industries, such as clothes, banks and hotels, different innovations in marketing, service and positioning can make the traditional industries glow with new vitality.

In a completely new way, we can re mobilize the material or spiritual satisfaction of the target group. There may be great business opportunities in small creativity.

In the 3 era of marketing, creativity adds entertainment, interaction and experience to marketing. Consumers feel the concept of enterprise in the interaction, perceive product information in the initiative, and the brand idea of the enterprise has further interpreted and disseminated in the interaction with consumers.

In early 2011, parity fixing

On the Renren Internet launched the "2011 people try out the first wave", with the help of network power to enhance brand awareness.

UNIQLO fans can publish messages on their public homepage, apply for trial wear, receive free gifts, publish trial diaries and photos on Renren's personal homepage, then vote on their diary by netizens.

Founded in 1974.

Not only did we rely on the fast response supply chain and excellent cost performance to complete the counter cyclical expansion, but also by diversifying marketing strategies, we achieved 615 billion 100 million yen (US $7 billion 420 million) sales in 2010.

As of March 31, 2011, it had 809 Direct stores and 20 authorized stores in Japan, and 136 overseas franchised stores.

In fact, before the online fitting test, UNIQLO has launched an online queuing activity with Renren in December 2010.

Netizens are queuing up in the virtual UNIQLO online store and have the chance to get iPhone 4, iPad, travel tickets, special edition commemorative T-shirts and other gifts.

Before the start of the campaign, UNIQLO was preheated in a variety of ways, creating a public homepage in Renren, attracting fans, broadcasting advertisements on video sites, and promoting publicity by distributing brochures and panels.

In the process of activities, netizens can choose their favorite animals and scenes, and chat through the Internet.

In addition, the bottom of the interface of the queuing game keeps rolling up the list of winners, and the photos of the winners are also published in the photo album of the public home page of UNIQLO Renren.

In addition to the daily random awards and the lucky number commemorative awards, the winners of the queues are also selected.

Through the combination of online activities and offline promotions, a 14 day event has led to a surge in fans of UNIQLO Renren, attracting more than 1 million 330 thousand people to participate in online promotional activities, far exceeding the 160 thousand and 640 thousand achievements of similar activities in Japan and Taiwan respectively.

Moreover, UNIQLO's main idea of "queuing up for many people because of product attraction" has gradually spread, attracting a large number of people's sales for the Christmas promotion of the shop under the UNIQLO line, thus stimulating the sale of the physical store.

This is not

The first time in China was to use "queuing marketing", but last time it was in real life.

In May 2010, the flagship store of UNIQLO, located in Nanjing West Road, Shanghai, opened in the first few days after its opening. It only set up an entry for this huge shop, which made the queuing crowd present an accurate "right angle" shape, which is very eye-catching.

The "queuing marketing" under the line has ingeniously grasped the psychology of the Chinese people and created the impression that "UNIQLO brand is popular and hot queuing".