Luxury Goods Become The Online Shopping Craze &Nbsp; &Nbsp; Businesses Should Gather Consumers With Services.

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Online shopping market "luxury"

With the development of society and the improvement of living standards, luxury goods have gradually entered the vision of Chinese people.

Bain's consultation on "2010 China luxury report" shows that China's luxury consumption has exceeded 1/4 of the global market, becoming the world's second largest consumer of luxury goods, and China will reach the peak of the global luxury consumer market in 2015.

At present, China has 50 thousand billionaires, second only to the United States, ranking second in the world, and increasing by 8% every year. By 2015, China's affluent families will reach about 4000000.

In China, among consumers who buy luxury goods, 43% have started buying online.

At present, the development of e-commerce is very popular. Wherever there is demand, the trend of online shopping will flow to where the luxury goods are no exception.

Show group network, Fifth Avenue, Le Shi network, Shangpin network, Jiapin net, vip.com, glamour Hui, poly network, hoha network and other fashionable online shopping mall jointly buy online shopping luxury, while Jingdong mall, V+, major portals and other comprehensive websites are also unwilling to lag behind, have set up luxury products channel, even search engine gangster Google is also eager to make a move.

According to the Ministry of commerce data, the sales volume of retail stores and catering enterprises reached 404 billion 500 million yuan, up 19% from the same period of the first thirty months of this year, six.

Among them, luxury goods are favored during the festival, and high-end online shopping sales are rising.

Data show that 5 years later, luxury online sales will increase by 30% to 4 billion -60 billion dollars.

In the Chinese market, experts predict that the sale of luxury E-business will reach 20 billion yuan in the next two years.

Luxury online shopping has unlimited business opportunities, and Chinese people's enthusiasm for luxury goods is increasing. Under this background, it is not difficult to understand why the trend of luxury online shopping is so turbulent.

Luxury online shopping has just started.

The results of recent surveys by the Ministry of Commerce show that the high-end consumer goods of 20 brands, such as watches, clothing and liquor, are 51% higher than the United States and 72% higher than France's.

According to the Bain survey, the biggest luxury items in China are cosmetics, perfume and personal care products. The Chinese spend 16 billion 900 million yuan on these three items.

The top second is watches, which cost a total of 15 billion 500 million yuan. The sale of luxury watches is expected to increase by 1/3 in 2011.

In this context, luxury shopping websites play a sign of "easy to enjoy luxury". With the help of "price advantage" and "convenience and speed", customers can experience all kinds of luxuries with simple online shopping experience, and many consumers can hardly avoid heartbeat.

But luxury online shopping is only at its infancy after all. Unlike online shopping products, luxury goods are expensive and dynamic, and consumers will inevitably worry about the reliability and authority of online shopping, and worry about the quality and after-sales service of products.

At the same time, the consumption of luxury goods is limited, the concept of online shopping luxury is not mature in Chinese market, which leads to the surging trend of luxury online shopping. Many consumers tend to see more and stop buying less flowers.

In addition, luxury online shopping has been invested heavily in the early stage. If we take a one-time buyout of luxury products, this will add huge sales pressure to businesses.

Otherwise, if we can not establish a benign cooperative relationship with the luxury goods companies, in order to ensure the low price of online products, businesses can only choose to sell the luxury goods that are not seasonal.

A more critical point is that, constrained by cost, the post logistics of many websites take the outsourcing situation. The development of the express industry is not good enough. Most of them can not establish express service that matches the value of the goods. If the luxury goods are damaged during the logistics delivery, how to compensate for them, and how to protect the after-sale services, these problems are easy to lose the trust of the target customers to luxury online shopping.

Finally, there are also many traps for luxury websites, such as false propaganda and false prices. In order to stimulate consumption, some websites often use consumers' lack of detailed information about products, and exaggerate the intensity of discount.

Therefore, for consumers, the difficulty of online shopping luxuries is far more difficult than that under the line.

Businesses should gather consumers through services.

The 2010 China luxury report shows that the age of luxury and high-end clothing consumers in China is between 20 and 50 years old. However, the younger generation of China shows the mainstream trend of "one-off consumption" and "impulse buying".

However, for consumers, luxury goods on the Internet are tempting, and some even hit a eighty percent off jump price, but online shopping luxury products should advocate rational consumption, because blindly purchasing luxury goods does not mean taste, but extravagance and waste.

Of course, people's pursuit is developing along with the development of social economy. Rational consumption and moderate consumption need to be promoted. But we should pay attention to two points when shopping online luxury goods: first, purchase as much as possible to regular and large-scale websites, and consult more about the purchase of products, such as show group network, Fifth Avenue, Le Shi net, Shangpin network, Jiapin net, vip.com, glamour Hui, Ju Shang Wang, hoha network, and luxury channels of major portals and Jingdong mall; secondly, before buying, we must reach agreement on logistics issues and after-sales service, keep good confirmation SMS and confirm pages, so that there can be evidence for disputes.

As mentioned earlier, product quality, payment platform, logistics distribution and after sales guarantee are four important hurdles for luxury online shopping.

In addition, the corresponding legal protection concerns can not be ignored. The imperfect laws governing the protection of rights and interests of consumers and operators will also lead to the loss of consumers' trust in online shopping luxury goods.

To this end, although the trend of luxury e-business is heating up day by day, there is still a long way to go.

At present, luxury online shopping competition is more: price, supply, service and so on.

Experts suggest that if businessmen want to stand out in the trend of online shopping luxury goods, they need to integrate the three, and improve their services on the premise of ensuring quality and resources.

What businesses need to do is to convince consumers that online shopping can enjoy the same quality service as offline purchase.

Therefore, in addition to ensuring the supply and quality of products and creating a mature product supply chain, businesses should also do well in synchronous service measures, provide more information about online products for consumers to read and check, and ensure reliable logistics distribution and provide customers with intimate after-sale services.