Burberry

The wet and dry jacket designed by Burberry in 1890 has been an everlasting trend.

After the war, this dry and wet jacket became a great star among many celebrities, including Ke Deli Xia Ping and the protagonist Humphrey Bogart of the North African spy movie and Ingrid Bergmn, the heroine.

In addition to the knight's trademark created in 1901, it became a well-known sign of Burberry.

Secondly, of course, we have to mention the BurberryCheck "Nova" created in 1924, representing the lattice pattern of Burberry.

This latticed pattern first appeared in the inside of dry and wet clothes, and was registered as a trademark in 1967. It has been widely used in other products, such as umbrellas and suitcases.

 

Burberry has been deeply loved by the royal family, and became royalty brand in 1955 and 1989 respectively.

In 1997, with the change of management level, the current CEORoseMarieBravo has changed, and the direction of Burberry has changed. It has always provided clothing for the royals and older celebrities, as well as guests at various levels, and further expanded the guest network.

In 2001, under the leadership of creative director ChristopherBailey, Burberry launched the Prorsum senior men and women wear series. It not only injected new F elements into classic dry and wet clothes and checked patterns, but also created a new fashion image for the brand, and washed the old image of the past.

In addition, when BurberryCheck joined the new color black, red lattice, and the famous model KateMoss and StellaTennant wore the Burberry Check bikini hard shot, it also revive the once branded low tide Burberry, doubling sales and becoming the highest sale in one hundred years.

In 2003, Burberry launched a new series named after the founder ThomasBurberry, offering younger and more casual clothing to further promote the brand to the younger taste group.

BLACKLABEL is the most expensive.

Burberry is very popular among Asians, and the Japanese are more interested in it.

Burberry, in view of the appeal and enthusiasm of the Japanese market, especially in the form of franchising, enables Japan to produce Burberrybluelabel designed locally, brightly coloured, younger and cheaper.

Its products are only the only sales area in Japan, and even the headquarters of the United Kingdom can not set up two series brand retail services.

Unlike BurberryLondon's steady and thick, BurberryBlueLabel gives people a sense of lightness and simplicity. So many girls also love BlueLabel's products.

In July 2006, RoseMarieBravo, known as the best CEO of the past, will leave the post of BurberryCEO. Let's see whether Burberry can maintain its existing achievements.