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Guangzhou To Build Outlets? Let'S See What The Experts Say.

2011/5/16 9:43:00 147

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Guangzhou Experts

Zhang Guang Zhong

Zhang Guangzhong (director, business project department, Guangzhou Changlong Group Co., Ltd.):

Shortage of supply restricts the development of China's outlets

Outlet

It is a specialized operation over season, lower shelf and broken code.

brand

Commodities and the new retail formats of export commodities.

In foreign countries, the outlets must have real names, with a discount of up to 1~6 a year, mostly in the outer suburbs, mostly in non business casual brands, such as GAP and COACH.

At present, many so-called "otter Les" in our country can only be regarded as a discount shop, not the real sense of otter Les.

Many of the first tier brands in the world have not entered China, and there are not many brands that can be supplied to outlets, which can damage brand value and supply shortage is an important factor that restricts the development of China's outlets.

In China, except for Beijing's Yansha, Chait, Shanghai and Qingpu, which are not very good, a large part of orlies is basically going. The merger does not appear to be a huge profit.

Hu Guang Hua

Hu Guanghua (business director of fashion Tianhe Commercial Plaza):

Outlets are not suburbs.

Economics

Good medicine

Oteri J is, in the final analysis, just a part of commodity circulation, rather than a good medicine for the suburban economy.

Any format to China must be localized. Guangdong does not yet have the soil of orter's development.

To take the path of development with the Chinese characteristics of orteth, I personally believe that there are two ways out: one is to follow the example of the orteth mode of Tianhe City, and not to care about whether the commodities are international famous brands. The key is to enable consumers to buy products with high cost performance at a low price. The two is the joint development of commercial property by the licensed merchants to minimize the cost, so as to maintain the price advantage of the outlets.

Du Hui Shan

Dou Huaishan (general manager of Guangzhou Shengshi Zhonghua Department Store Co., Ltd.):

Only the domestic consumption structure is relatively stable, orter has vitality.

Overseas outlets are mostly shopping centers, while China is a unified cash register; foreign suppliers are manufacturers, while China supplies agents; overseas outlets are large and rents are cheap, while China's Oteri J is relatively small, and most of them are rented in the mature commercial circles of the city. The price of foreign outlets can stay at a low discount level for a long time, and after China plus taxes, the price of commodities is not competitive; the consumption level of foreign countries is relatively stable, while the consumption structure of China is too large.

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Xu Yin Zhou

Xu Yinzhou (Professor of Guangdong University of Business):

Oteri J should be localized.

A lot of businessmen in the country who are doing the outlets are not clear about what they are. They just want to play the role of Oteri J and think about how to enclose and sell the shop, even to copy the goods.

In foreign countries, Oteri J's products are all genuine, all directly supplied by famous brand clothing enterprises, and the supply of goods is stable and abundant for a long time.

And we can not do this, we can not control the supply of goods, lack of international brands, and high-end consumption capacity is also insufficient.

Therefore, if we want to make Oteri J localization and adapt to China's national conditions, we can go a long way.

Yan Sheng Hua

Yan Shenghua (deputy general manager of Limited by Share Ltd):

Foreign models can be used for reference and can not be copied.

No matter what format it is, its foreign development mode can be used for reference only.

Although Chinese consumers gradually have brand awareness, but their consumption power is still not strong, we must solve the problem of positioning of China's outlets.

Foreign developers first identified a part of the suppliers before they started to build the outlets, while our domestic developers only sought suppliers after they had been built, only to find the problem of insufficient supply.

Due to insufficient supply and profit driven, some short-sighted operators will use some means to sell themselves not brand products to pretend to be discount brands, resulting in instability of overall quality of clothing, and also promote the domestic outlets to go to Shanzhai.

Yang Jun boat

Yang Jun boat (managing director of sun Xintiandi shopping center):

Guangzhou discount stores have prospects for development

At present, there is no suitable soil for the development of orlis in Guangzhou, but the discount shop has a bright future.

Guangzhou consumers have the lowest awareness of brand in the whole country. Although the younger generation of consumers has gradually cultivated brand awareness, the traditional concept of "heavy eating without heavy wear" is still deep-rooted.

Therefore, for the low and middle income level, the consumer groups who pay great attention to brand names set up discount stores with parity names. Most of the discount shops are some international second-line brands, domestic brands and unsalable products in international famous brand discount stores, which can effectively satisfy the heavy consumption concept of Guangzhou people.

As the most powerful retail format in Europe and the United States, since 2002, there has been a boom in the construction and development of outlets in Guangdong. Only in the next two years, Guangdong has gradually emerged from Tianhe City department store, Guangzhou friendship, Foshan Shun Lian, Sanshui outlets, Shenzhen Southern China City outlets shopping center, with a total area of nearly 200 thousand square meters.

However, there are few outlets that are running hot. Many stores have the name of outlets and no real outlets.

More people in the industry have boldly asserted that in recent years, along with the constant escalation of macro regulation and control of the housing industry, orter is also a "shortcut" for some real estate enterprises to enter commercial real estate and large-scale enclosure.

So, how do we see the trend of Oteri J's development in Guangdong? On the first commercial website held by the first commercial network, the first business mercantile salon, "what kind of outlets Guangdong needs?", a group of Guangdong business veterans shared the "hot" phenomenon of Guangdong's development.