Passing Through The "Time Passage" Of The Sports Expo: Lining'S Growth Story

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Beijing time May 15th, the 2011 China International Sporting Goods Fair continues at the Chengdu world city new international convention and Exhibition Center.

This year is China.

Less than 260 square meters of Lining display area has created a basically enclosed exhibition gallery. The entrance wall shows Lining's sentence: "there are two biggest rivers in China, one is called the Yangtze River, the other is called the Yellow River.

Lining in the future is not the Yangtze River or the Yellow River. "

From the sixth World Cup Gymnastics Competition in 1982, Lining won six gold medals and won the precious old photos of the "Prince of gymnastics". At the beginning of the Olympic Games, the 3 gold, 2 silver and 1 bronze medal of the Losangeles Olympic Games pushed him to the peak of his career. 106 gold medals in gymnastics at home and abroad recorded Lining's glory and glory as an athlete.

At the 1988 Seoul Olympic Games, Lining fell from the pommel horse apparatus, and he did not feel depressed from the setback on the playground. The birth of the "Lining" sports brand began to write another brilliant life on Lining's road.

Speaking of the inspiration to show the "time passage", Yi Bin said: "this exhibition is more like a little exhibition. It tells the story of Mr. Lining and Lining brand through the passage of time. The time passage records the growth and development of Lining from 1982 to 2011, hoping that the public can calm down and realize the true heart of the world champion."

The end of the time channel chose Sancho Gandhi's "Be the change you want to see in the world".

To highlight Lining's brand slogan "Make the Change."

The poster on the ring is the big posters of Lining's domestic and international celebrity spokesmen -- stars, such as Powell, Isinbayeva, Lin Dan, Wang Liqin and so on.

The central display stage shows all kinds of professional sports shoes of Lining brand. Yi Bin introduces that except the pink Mix belongs to the fashionable sports shoes, the other shoes are all aimed at the special professional sneakers. "We have not only all kinds of professional basketball shoes, sprint, hurdling or even high jump professional track shoes, and even some special shoes for wrestling projects, which can make the audience feel the future of Lining."

Yi Bin said so.

Stepping out of Lining's display area, the poster on the right wall is a photo of public welfare activities such as Mr. Lining's sunshine playground. Lining, a businessman, Lining, or a public welfare lover Lining.

The message on the left side of the message is very touching. Everyone has different feelings about the heart of his champion. Maybe everyone has his own Lining, just like everyone has his own Yangtze River and the Yellow River.