Mayun Hei Mui: Ma's Political System And Insider Conflict

May Jack Ma In the big wave of public opinion, there are some swaying.

In the name of the country, Ma Yun finally grabbed Alipay from the heart, but the other six assets of Alibaba group remain under YAHOO's tiger's mouth.

What is fishy is that YAHOO made the latest announcement on the 13 day. YAHOO did not know Ma Yun was in March 31st last year. Alipay Privatization, which failed to inform the board of directors or Shareholder The general assembly has not been approved.

Ma Yun, the overbearing Ma Yun, is still insecure because he has no sense of security.

　　 Ma and Mao

First of all, he molded himself into a "clean hand". According to the "electronic commerce ecosystem", the ultimate imperial plan, the Alibaba will be a "great army of one hundred thousand armies" in the future.

Job number: 1**6. Arin dreamed of Ma Yun.

Ma waved his hands toward him. His sleeves were embroidered with two letters "Jack Ma", and arin and his "comrades in arms" often felt that it was more like "Jack Mao".

Ever since he left the Alibaba, he often recalls the 5 years he spent there. His job number is now among the 20 thousand employees of the group.

"These years have changed my destiny. I am very grateful to Ma and those executives, but I don't know why this great company has become like this." His intermittent description can be attributed to despotism, brainwashing, hierarchy, hypocrisy and intrigue. He is paranoid that Sun Zhengyi may be the beginning of all this, "paying debts for capital."

However, Ma will not agree. Sun Zhengyi is a great man in his life.

The two people who cherish each other have "6 minutes to finalize the investment" legend. Sun Zhengyi brought him not only 20 million dollars in the snow, but also the "YAHOO" in China, helped Taobao fight Ebay eBay, buffered the threat of YAHOO Iron Lady Bartz to Ma, grafted Taobao and YAHOO Japan... And Ma's prestige and a beautiful Japanese samurai sword.

It is said that Ma hung hung the Knights knives in his home and raised two fierce dogs.

Many insiders and Alibaba's internal staff say Ma is actually a very sensitive person. A reporter who had interviewed Ma Yun in the early days described Ma Yun's own statement: "often fidgeting; if someone suddenly pushes a door in, it will scare."

One is Ma Yun who has no sense of security, one is "Ma Yun" as God. The latter is not Ma Yun's willingness, but he created it himself.

First of all, he molded himself into a "clean hand" and made the more than 20000 company into a unique martial arts arena. His office of Alibaba company is all the martial arts sanctuary in martial arts novels: "bright top", "damoyuan", "Taohua Island", "Luo Han Tang", "poly Xian Zhuang", "half mountain Pavilion", "knight errant island" and so on, and even the bathroom is called "listening to rain Xuan". His conference room called "the bright top" was hung by Jin Yong, who wrote: "facing the earth and envy the fish, it's better to retire and net". The Taobao community is called the Tao river lake. The forum is also defined by the head office and the gang. Every new employee takes a "flower name".

A staff member of Ma Yun imagines that the future can not help but take a breath. According to the planning of the ultimate empire of the "ecommerce eco circle", it will be a "great army of one hundred thousand armies" in the future.

However, more people still feel that this is more like an empire, and Ma is more like the ruler of this empire.

Ma Yun not only seeks for martial arts dreams in corporate governance, but also seeks for a wide range of slogans, public opinion control, ideological baptism, rule by man, business system of "political command", war style discourse system and strategic path full of struggle thought.

　　 From "rural encircling the city" to "big Taobao strategy"

The growth of Alibaba has been the growth of "encircling the cities in the countryside" on the basis of the long tail theory. After attacking the small and medium-sized enterprises, Ma Yun is cutting the long tail and visiting the distinguished guests in the city.

Although Ma has said many times, many people still do not know what is the most important thing in Ma Yun's mind.

In 2001, Ma's classic quotations were: "I think employees first, customers second. Without them, there will be no website. Now, Mr Ma said, "for ten years, one of the reasons for us to survive is that we insist on customer first, employee second and shareholder third."

It is natural to fight the world and govern the world.

In 2003, many car advertisements in many big cities can see many eye-catching beauty advertisements. This is actually the result of Ma Yun's adoption of the strategy of "encircling the city by the countryside" in the war with eBay.

In those days, Alibaba made 100 million yuan to build Taobao, while eBay announced that it would put 100 million dollars into the promotion of eBay eBay, and eBay and many portals signed an exclusive contract for nearly a year.

In 2003, Ma Yun delivered a speech at the Taobao staff meeting: "now that the enemy has taken action to kill us in the cradle, we must think of other ways. There is not a single road leading to Rome. Chairman Mao can think of creative military theories such as rural encircling cities, and we can also use them. Doesn't eBay control big cities? We will go to the countryside to strengthen ourselves in the weakest part of the enemy. "

So Taobao put advertisements into buses, elevators, subway and sports events.

In fact, the growth of Alibaba has been the growth of "encircling the cities in the countryside" on the basis of the long tail theory. After attacking the small and medium-sized enterprises, Ma Yun is cutting the long tail and visiting the distinguished guests in the city. This is the scene of a large number of brands entering Taobao mall.

In fact, Alibaba's repeated confrontations in the frontal battlefield are unsuccessful, including YAHOO's search for China, Baidu alliance against Ali, and Ali software against UFIDA.

In spite of every battle, Ma Yun, like the battle of Taobao, used another important weapon, "pen pole" besides the "gun barrel", which is the world class public relations technique reported before by this newspaper, but it never replicated the success of "defending the city in the countryside" by Taobao.

It is difficult to understand the impact of these failures on Ma Yun's strategy. But the current "big Taobao strategy" is undoubtedly the epitome of the idea of "encirclement". Since 2008, Jingdong, Dunhuang and other emerging e-commerce models and enterprises have not chosen to fight positively, but instead they have made a roundabout way, namely open platform, joint banking, logistics, IT, media, websites, customs clearance and other links to create "e-commerce ecosystem". In fact, Ma is holding high the banner of "new business civilization" and creating a huge United Front.

In 2009, "Ma Yun management log" was published. Many parts of the book are linked directly or indirectly to Mao Zedong thought, such as "rectification movement in Yanan", "Long March", "fighting for a protracted war", "concentrating superior forces", "establishing base areas" and so on.

Compared with the war strategy, Ma is keen to engage in the "ideological movement" in the industry, and is becoming more and more popular with the prosperity of Alibaba. This is actually the true background of the two concepts of "employee first" to "customer first".

"Killing Wei Zhe" is just a kite flying in a movement.

　　 Ma's "governing the country": culture and movement

Ma Yun said that through sports, people who have no common values with us and who have no common sense of mission will be expelled from our company.

Few companies in the world have so many "cultures": the Alibaba's "smiling face" culture, Alipay's "handprint" culture, Taobao's "handstand" culture, and YAHOO's "barefoot" culture in China.

The 20 thousand people also have a set of explicit value rules, that is, "customer first, embrace change, teamwork, passion, integrity and dedication" by Ma Yun's "six pulse sword".

Above all kinds of "culture" and values, Ma Yun's "movement style" management thoughts.

From 2001 to 2003, in the three most difficult and crucial years of Alibaba, Ma Yun used the "Yanan rectification movement" to unify values and unify ideals.

Ma Yun said: "through sports, we will be expelled from our company without any common values and common sense of mission."

At the same time, he also used the "Anti Japanese military and Political University" to train the management ability of the cadre team, and trained the salesmen to face the customers' ideas, methods and skills with the help of "Nan Wan Wan".

A Alibaba customer in Southern China has so far been inconceivable about the quality of its salesmen.

"They have a set of well-trained ideas. I don't feel like selling. It's like pr." Such sales staff count in Alibaba.

In fact, as from "employee first" to "customer first", Ma has been constantly revising values.

"Before nine values, and later reduced to six values, this is really too high for employees like me. I sometimes feel that Alibaba twenty thousand or thirty thousand people are fighting alone, because Wei Zhe does not meet the requirements." K, a former Alibaba employee, said:

"Inverted handstand" is the entertainment and entertainment at the beginning. As a result, Ma Yun feels that it represents a state of mind, so as a "political task", there are also internal walls, and everyone has to learn.

Ma Yun describes the upside down culture. "Everyone should learn to stand upside down, because when you stand upside down, the blood rushes into the brain, and the world's angle is completely different from that of normal times. If you think about the problem, you will find an incredible angle."

"Political leadership" not only affects executives but also alienated them at the grass-roots level.

Arin said that the sales department in his area "had more than one time of staff cleaning, based on various values. I believe that Wei Zhe is also a victim of values. "

During the Spring Festival, Ma Yun came to Shanghang County, Longyan, Fujian, and held the "Gutian conference" in December 1929. The main task of that conference was to overcome all kinds of non proletarian ideas that emerged in the Fourth Army and strengthen the leadership of the party. The two day meeting adopted the resolution which was presided over by Mao Zedong, and established the principle of "ideological establishment" and "political establishment of the army".

Ma Yun explained through the media: "military is performance oriented, performance and political thinking are opposite, but Mao Zedong combined them. This is why the Red Army was able to succeed. It was not a purely war organization, but a political mission.

"The opposite of performance and values is not going to work." Ma Yun said.

"But the values of the Red Army were the ultimate goal of the revolutionary cause. Is Ma Yun's integrity the ultimate goal of the Alibaba?" The former employee said K. "If this is the case, why does Ali need tens of thousands of SALES?

Equally puzzling is that Ma Yun and Wei Zhe intersect for many years. If Wei Zhe is a man pursuing short-term profits, with Ma Yun's intelligence, he will not be able to see clearly after ten years.

"Ma Yun also criticized the Wei Zhe because of these, but in 2006, some shareholders wanted to pursue their achievements and had to go public, so he chose Wei Zhe at that time. But I think Ma asked Wei Zhen Lai to have another meaning. Because at that time, Guan Ming Sheng's reputation was actually higher than Ma Yun in the Alibaba, so Ma Yun needed to balance this situation and grasp the initiative. A person close to the Alibaba said.

　　 Secrets of Ali religion

This is a grand party, not only for a company, but also for one person. Alibaba is completely a religion, and Ma Yun must be a God.

In September 10, 2010, teacher's day, Ma Yun's 45 birthday, Alibaba's 10 birthday.

Hong Bo, the industry insider, recalls the grand occasion of that night: "that night, sitting in the Huanglong stadium in Hangzhou, I was struck by the tremendous noise made by 20 thousand Alibaba people who were high to the extreme. My feeling is that this is a grand party, not just for a company, but for one person. Alibaba is completely a religion, and Ma Yun must be a God. "

In commemoration of the 102 pole cross river relay race held by Ali at the age of 10, the baton used in Jingdezhen was made from the earth supplied by 53 offices of Ali, and was named "Ali awesome" in the past 10 years.

The whole relay activity should be from the lakeside garden which ma Yun started, via the Huaxing science and technology building, the West Lake Times Square and other office places until the Binjiang park on the South Bank of the Qian Tang river.

In order to avoid large-scale traffic control, Ali's relay race needs to be segmented. Ma Yun thought that the subsection destroyed the geomancy and would rather run at three in the dead of night and maintain the continuity of Fengshui.

"Ali has a strict hierarchy and mental control is beyond normal limits." A departing employee said that many employees were infected by Ma Yun's legend and then entered the company, which was instilled by Ma Yun's values.

In the entire Alibaba group, employees are classified into M, P and S. The information of financial weekly is that there are 10 levels of management on behalf of M. Ma Yun is the only M10 and M9 vacancy. P's personal job level is divided into 14 levels. Sales and customer service staff are called C.

The human resources department is only an auxiliary and executive function in most companies. However, the administrative HR set up by Ma Yun is similar to GE company, and has a "strategic" status, but in fact it is more like "foreign bottled soil wine". In this framework, Ma has set up a "lakeside College" of the "Organization Department" and a similar cadre administration school in the group, and has spanformed the human resources department into a local political commissar system in various subsidiaries.

The so-called "political commissar system" is divided into three levels from the organizational structure, the most basic level is known as "small commissar", distributed in specific urban areas, and partners with regional managers; the first layer is to partner with senior regional managers; and then directly to Alibaba human resources director. The commissar is the chief inspector. Ma hopes to start the spanmission of values from the front-line staff.

It is said that "political commissar system" is Ma Yun's inspiration from the military theme drama "the sky of history" and "Liang Jian". And in the business system, Ma Yun set up the "chief of staff" corner, by Zeng Ming.

In addition, there is a complete set of formal systems: staff names, gangs / family scoreboards, inverted walls, lakeside gardens like revolutionary shrines, "Zunyi conference", chicken feather letters, flying pigeons, books, combat rooms, clean government departments, Ali institutes, tutors, and Wei Zhe's "three things".

On the complex system, Ma always maintained the godfather role. He even married Alibaba collective wedding every year, this year is sixth years.

In May 11th, Ma told the 325 newlyweds: "today I am a witness, my marriage period is 90 years. After 90 years, you love to remarry and remarry, and marry who you marry. But within 90 years, your agreement can not change. Are you willing to accept this challenge?"

　 Ma's politics: "wrist" and "enemy"

So far, many people in Alibaba still can not understand such a thing:

It was Guan Ming Sheng who set up the culture and management system established by Alibaba. Why did he leave Alibaba at last? This time, for fraud, Ma Yun once again launched the so-called "iron blood Prime Minister" veteran Guan Ming Sheng. After the 2001 civil war, Guan Ming Sheng once again acted as a "villain".

Equally puzzling is that Ma Yun and Wei Zhe intersect for many years. If Wei Zhe is a man who seeks short-term profits, he will not be able to see clearly after ten years. In 2006, when Ma invited Wei Zhe to the Alibaba, he should have a clear understanding of it.

"Ma Yun also criticized Wei Zhe for all this, but in 2006, Ma Yun was right to pick up Wei Zhe at that time in order to repay some shareholders to pursue performance and to go public. But I think Ma asked Wei Zhen Lai to have another meaning. Because at that time, Guan Ming Sheng's reputation was actually higher than Ma Yun in the Alibaba, so Ma Yun needed to balance this situation and grasp the initiative. A person close to the Alibaba said.

Ma Yun's iron hand rotation and replacement have never been fully recognized by the industry.

In 2001, Ma Yun, who hated MBA, sent four colleagues back to MBA. At the end of 2007 and early 2008, Taobao President Sun Tongyu, Alibaba group COO Li Qi, Alibaba group CTO Wu Jiong, and Li Xuhui, senior vice president of Alibaba group, resigned from the "round off" or "study". It was widely interpreted by the outside world as "the release of military power from cups of wine". The resignation of Alibaba CEO Wei Zhe and Li Xuhui COO after the "fraud door" shocked the domestic and foreign business circles.

A Alibaba resigned employee said that Ma seems to be clean, but in the group is still very strong "parents", "he seems to feel that the top executives are not growing up."

YAHOO made a statement on the 13 day. It was not until March 31st that Ma Yun had privatized Alipay last year. It did not inform the board or shareholders' meeting of the company, nor did it get approval. A number of famous domestic executives told Financial Weekly that "this is very strange." Ma Yun's wrist can be seen.

"Ma Yun is of course a strong sense of crisis and a sense of mission, but I am shocked that he is so rude to his executives, directors and shareholders, and our state-owned enterprises are afraid to do so." A senior state-owned enterprise group executive said.

Similarly, many people do not know whether Ma Yun expects or needs such an outcome: insiders reveal that the Alibaba system encourages insiders to "raise their virtues and avoid relatives" and give material rewards to them, resulting in complicated internal factional conflicts.

It is worth noting that, within the Alibaba group, the market department led by Wang Shuai is not only a direct force of the Ma Yun, a strong force, but also a vertical management among the subsidiaries in the form of central departments. There are also their political commissar systems, which are all ideological departments. There is an obvious balance between these departments and their subsidiaries. Alibaba insiders say that the relationship between Wang Shuai and Taobao boss Lu Zhaoxi is "delicate".

Perhaps, Ma's real enemy is only one -- his insecurity. After all, as Ma Yun of God, he has only spiritual control.