The Youngest Designer Of Golden Summit In China -- Wu Xuekai Twenty-Nine

Memories: Dragon brother and tiger younger brother

　　


Wu Xue Kai

Wu Xuewei and Wu Xuekai are regarded as the most famous brothers in Chinese fashion design circles. The two men won the gold medal of the brothers cup at the same time, and also won the title of Golden Summit designer. In the more than 10 years, the brothers created their own achievements in different cities.

　　
The brothers started their own business, and they were very distant from two cities in the north and south.

　　
Someone asked Wu Xuekai curiously: "how long will your brothers get together?"

　　
"How long? Ha-ha. We should contact at least once a day, sometimes more than once. " Wu Xuekai laughed.

　　
Speaking of the relationship between the two brothers, Wu Xuekai used a very "very", very emotional from childhood, and has maintained very good communication between the two places for so many years. Although the brothers often quarrel with each other because of their different opinions and different understanding of things, we are happy with this.

　　
He was 5 years old when he studied Wei Xiao, and he listened to his brother's words from an early age. At that time, Wu Xuewei was famous for their life and had artistic talent and creativity beyond their peers. Especially painting has been famous in the locality since childhood. This inspired Wu Xuekai from his childhood. Under the influence of his brother, Wu Xuekai became more and more crazy about painting. The light of his brother sometimes makes his brother feel wronged. When Wu reaches his brother's age, he draws a good picture. As a result, when he showed his paintings to the teacher cheerfully, he was praised not only by the teacher but also by the teacher's severe "swill": "how did you take your brother's picture and pretend to be it?" The real discovery of his talent is Wu Xuewei. Wu Xue Wei came back from the summer vacation and was amazed to see his brother's works. From then on, he encouraged him to develop the fashion design path. So Wu Xuekai began to read all kinds of clothing design books before entering the University. When he became a clothing professional college student, he could already design his own clothes.

　　
"Learning painting from an early age, let me learn to think, and let me find the direction of life." Wu Xuekai said quietly.

　　
In the years when we first entered the society, there were many experiences that Wu Xue Kai could never forget. In the first China International Fashion Week, his work as a newcomer in the design circle received the heartfelt praise of the late artist Chen Yifei, who believed that he must be a promising designer in the future. This gave young Wu Xuekai great confidence and creative courage.

　　
The brothers cup is a good platform for finding young designers. When Wu brothers joined the brothers cup, the tournament has gained popularity in the world.

　　
Joining the brothers cup is the first collaboration between the brothers and is the only one so far. It was a pleasant cooperation, and it was also a great harvest of cooperation. After winning the award, two young people create their own artistic world with their dreams and vision for the future.

　　
After that, from the youngest top ten designers in China to the youngest winner of Golden Summit in China, Wu Xuekai's passion can be described in a fashion slogan -- young without limit.
　　

Chapter 1 -- Shan Shan

　　
In the conversation with Wu Xuekai, Shan Shan is one of the eternal themes. In the years when China's clothing industry has grown from immature to mature, how many aspiring designers have gone through confusion and hope. Some people say that the first generation of fashion designers in China is the most experienced generation, and everyone is groping for their own future. Today, looking back, they really wrote too many sad stories for ginseng. Wu Xuekai's story seems simple, yet vivid and sincere.

　　
In the more than 10 year, Wu Xuekai passed the fraternal cup and the China fashion week. After the time when Chinese clothing was changed from indifference design to design, after the most intense years between designers and entrepreneurs, they passed through their younger generation to maturity. At the time of his graduation, Ningbo was the most prosperous clothing industry cluster in China at that time. So Wu Xuekai, who just got his diploma, went directly to Ningbo to find his future.

　　
"At that time, the Chinese fir was quite famous in East China. When I went there, Shan Shan has just won one of the ten famous brands in China."

　　
After a minute's talk with Chairman of Shanshan, Wu Xuekai did not even go to the company. He had become a member of Shan Shan without entering the workshop. It can not be said that his luck has just arrived in the enterprise, coinciding with the implementation of the strategy of talents, focusing on the implementation of young people, especially college students. Wu Xuekai naturally became the target of training. "At that time, there were not many design projects, so I was promoted directly to the head of production management. I was extremely reluctant at that time, but looking back now, that experience has played a very important role in my future work and development. It includes cultivating the sense of responsibility and the spirit of hard work, including cultivating my ability to manage and co-ordinate. During this period, Wu Xuekai never forgot his profession, and he participated in the brothers cup in this period of time. When he founded the design center, Wu Xuekai stepped into his design field.

　　
Between 1997 and 1999, Shan Shan continued to make several sensational releases. Wu Xuekai became the luckiest one among his peers. Every day he was exposed to luxurious fabrics. Every day he worked in a very good team, and he was in a good working environment every day. These are the most ambitious things of the designers of that era.

　　
Starting in 2000, a sudden gust of wind broke out in the clothing circle, and the story of the joys and sorrows of entrepreneurs and designers repeatedly staged. But Wu Xuekai's experience is quite different.

　　
"At that time, I was experiencing many new things in Shan Shan, and from the production manager to the design director, I also worked as a brand manager. Learn franchises, make conferences, experience acquisitions by companies to multi brand strategies, including overseas visits. It can be said that every day grows in the freshness, and every day is busy learning something new. " Indeed, during his more than 10 years in Shanshan, Wu Xuekai has gone through many rich experiences that designers can hardly experience, absorbing nutrients and wisdom.

　　
Most fashion designers are very persistent. As Wu Xuekai said, for him, the greatest happiness is to be able to concentrate on fashion creation, and sometimes feel that life can be paid for creation and for art. If Shan Shan gave Wu Xuekai a good platform and ample space for development, it would still be his own efforts to really make achievements. There are many times when Wu Xue Kai will be busy. Several days and nights in his studio, at last, he could go out for a walk, and saw the long hours of sunshine being moved to tears.

　　
"At that time, our design environment was very loose in the world, so we dare to dream of greater things. Shan Shan will give me such a dream, and with such a dream, it will be so full of thought and action. All the design projects of Shan Shan, martial arts, Kai Du should be involved. Therefore, Wu Xuekai often said that Zheng Yonggang had devoted a lot of effort to his training. These are the feelings he always keeps in mind.

　　
"Shan Shan is really a place full of dreams. It should be said that miracles are often created. Including FLRS is also a dream. Some people say that this dream has failed, which is absolutely wrong. It is precisely because the French culture poetry has driven the growth of other brands, and I have learned a lot from it. " In fact, the process of participating in FLRS is good for him. He sees the best fabrics in the world everyday and touches the fastest information in the world. It was at that time that Wu Xuekai had initially formed an international sense and consciousness in his mind.

　　
"Since then, I have learned to do a thing planned, once determined to have a strong bearing capacity, but also have perseverance." Once this idea is firmly established, it shows that a young artistic talent really grows up. Since then, Shan Shan has realized many seemingly impossible dreams, and Wu Xuekai has also reached the peak of Chinese design circles.
　　

Milan, Shanshan

　　
In the second half of 2009, Shan Shan once again showed great power in its masterpiece operation. This time, they will extend their feelers to the field of down garments, and make a historic conclusion for the fashion and personalization of Chinese down garments. Wu Xuekai himself was busy with his work. Recently, Wu Xuekai has just been awarded the title of "master of costume design" by the Shanghai municipal government and the Shanghai Clothing Industry Association. Then, in September 25th, with the full support of Zheng Yonggang, he appeared with Shanshan in the stage of Milan fashion week in Italy.

　　
Shan Shan down garment company has just been established. Wu Xuekai is naturally one of the busiest members. In the past 3 years, Sugi Sugiya has been making down garments, but it is only a small amount, but it is enough for him to find the feeling of creation. So this time, with the big hand operation of the fir down jacket, Wu Xuekai's creative source can be greatly spread. He said that he had a strong interest in the design of down jacket, or that the desire to change the single style of down jacket must be brought back to the broad design world.

　　
This is undoubtedly another dream that Shan Shan has broken through. This new dream has aroused Wu Xuekai's most exciting creation cell. The first batch of orders in August will be very successful, and more than 100 down coats at the order meeting will take him more than 20 days to complete the design team from drawing to design.

　　
"I look forward to making a down jacket conference. This is the lightest and softest material in the world. The natural protein composition should be the most perfect and creative courtesy. The vitality of the down jacket is very strong. It depends on how we play it. " The down jacket conference should also be a matter of time. When the down jacket is becoming more fashionable and differentiated becomes more and more obvious, the down jacket will be as active as all kinds of fashion on the stage. Raising the press conference made our topic more heartening. Although the conference on the down jacket has not been put on the agenda yet, there is a more shocking dream. The reason is shocking, because this is a press conference to cross the country. In September 25th, there will be the appearance of Chinese designers on the stage of fashion week in Milan, Italy, and the name of Shanshan, a famous brand in China.

　　
Wu Xuekai staged a fashion show with oriental charm in Milan fashion week. This is the first appearance of Chinese brand and Chinese fashion designer on the stage of Milan fashion week. It is a meaningful fashion trip for Wu Xuekai and for Chinese fir. When it comes to the creative inspiration of this fashion week in Milan, Wu Xuekai is always on the wing: "the theme of my work is" on the water side ". While grasping the trend of internationalization, more Chinese materials and cultural elements will be added to convey Oriental understanding of fashion. Water can be integrated; water can be inherited; water is the origin of life. "

　　
This is indeed worth the expectation and attention of the Chinese people. China's famous fashion designers and famous Chinese fashion brands represent China's fashion industry, which represents the Chinese clothing design community's launching of China's brand original press conference at the world class high fashion week, and has effectively narrowed the distance for the internationalization of Chinese clothing, so that people in it have the reason to dare to dream.

　　
Creation should be the most permanent symbol of Wu Xuekai's life. Whatever material is placed in front of him or goes deep into any field of clothing, he can be full of desires and dreams for creation. Perhaps this is the dedication and sense of responsibility for the creation, so that Wu Xuekai successfully climbed the peak of his career.

　　
Shortly after the interview, Wu Xuekai was awarded the title of "master of costume design" by the Shanghai municipal government and the Shanghai Clothing Industry Association.

　　
On the day of his honor, a reporter interviewed his understanding of the leader. He said: leaders should be able to constantly bring forth new ideas, and create the appeal through innovation, and it is also a process of continuous absorption and continuous release. As one of the leading members of the fashion design industry, we should have innovative responsibilities and obligations, and be able to disseminate innovative ideas.

Carry out the chapter - marking the top

　　
In 2002, Wu Xuekai set up his own clothing design studio in Shanghai. He set up a very distinctive name for the studio. Watching his creative space grow slowly in a few years, his team has also become increasingly mature and excellent, and a sense of responsibility has led him to realize the persistence and continuity behind success.

　　
If we say that the excellent platform of Shan Shan is like a protective umbrella, then, in his own design studio, Wu Xue Kai assumes the role of a protective umbrella. And fir gave Wu Xuekai more freedom to belong to his own creative space, which is a mature excellent brand with broad mind. Wu Xuekai will also apply more creative inspiration to the artistic creation of Shan Shan. At the same time, he served as the design director of several garment companies, bringing more creative development space to this talented designer. Wu Xuekai often contacted different regional customers, both domestic and international brands. Of course, there are many celebrities who come here to make customized orders every day.

　　
Not long ago, some Japanese and Italy brands were discussing cooperation with Wu Xue Kai. Now, most of them have already started the process of cooperation.

　　
"When more international and domestic brands want to cooperate with us, I need to be considerate in all aspects of my request. A designer can serve as the director of multi brand design. In the process of cooperation and creation, I am more objective and understand the needs and changes in domestic and international markets to the greatest extent. I also have the ability to control different brand styles and find inspiration in different paths. I should be aware that I am the whole customer, so I have to face every partner with the best condition and high responsibility.

　　
In the course of several years of operation, Wu Xuekai has personally cultivated an excellent team with strong international adaptability, and laid the foundation for the better development of the studio in the future.

　　
The socialization of fashion designers' talents is the trend of the whole international fashion industry in the future. What's more, it's hard for Wu Xuekai to stop now. Paris, Milan, Florence, Tokyo or Moscow have been travelling around the country for almost 2 months each year.

　　
At this time, I will capture a spirit in Wu Xuekai's eyes, which can explain the meaning and connotation of success. Success is a kind of persistence and a continuation and development of character.

     Future article - Brotherhood cooperation

　　
Many people in the industry have speculated about the possibility of the two brothers fighting side by side from the moment when Wu brothers became famous together. With two people getting the Golden Summit Award, people's curiosity about the two brothers has become more legendary. What would be the situation if these brothers could come together?

　　
Another interview began with brotherhood, and then returned to the topic of brotherhood. Because in China's fashion industry, there are many people looking forward to the cooperation of the brothers.

　　
Wu Xuekai's shy smile appeared on his face. "We do have such a desire and look forward to the day when we can create a Wu Xuewei Wu Xuekai design and creation company."

　　
Nowadays, people are exploring the future of the creative industry. For designers, it is a very good opportunity. When the market personalized demand increases, the space of designers will be broader. The designer brand is the interpretation of different fashions and cultures, and advocates the lifestyle of self esteem. With the deepening of fashion market personalization, designer brand is an important part of creative industry.

　　
The cooperation between Wu family and brothers is even more worthy of expectation. The two people have the potential of cooperation and deep feelings, plus a family of blood thicker than water and their respective abilities.

　　
Over the past decade, many achievements have been made by the first generation of Chinese designers. Although they have done a lot, they have created many "first times" in the field of Chinese design. If Wu brothers can impart martial arts style to the world, it is the first time to have legendary charm.

　　
Nowadays, Chinese clothing has speeded up the pace of maturity. The so-called "first generation" with more wings and fullness in the hone is naturally responsible for moving forward to higher goals, because they are always the reference and example of future generations.

　　
Wu Xuekai is very sorry. He said that their generation is very lucky. In the future, the cost and threshold of the new generation of designers are very high, and a small mistake may cost a lot. And they have gone through the impetuosity.

　　
"In any case, designers should make their lives happier and happier through their own abilities, and give them more opportunities to grow and create."

　　
Wu Xuekai has regained his former indifference, but I have fully felt the boundless passion of this young designer.