Join Hands With Liu Ye To Create The Era Of Personality Fashion Men'S Wear.

In May 11th, Liu Ye, the Golden Horse actor, appeared on the Zeelonjeans four Hailong brand press conference. He announced that he signed a grand contract with the Zeelonjeans brand and became the spokesman of his brand image. Shishi Green Island Hotel, with its five star standard, has received a large number of media from all over the country and hundreds of dealers under four Hailong. It has witnessed the strong combination of Zeelonjeans fashion brand and outstanding film emperor. Zeelonjeans four Hailong brand adhering to the "Dragon Spirit" of personality and fashion, coincides with the image of Liu Ye, a strong and handsome man. The deep cooperation between the two indicates the opening of the era of personality fashion men's wear.

Although the development of Chinese men's clothing started late, its development momentum is very strong. With the development of the industry, the Chinese men's clothing industry has become a white hot competition. The three men's clothing industrial clusters of "Zhejiang faction", "Fujian faction" and "Pearl River Delta men's clothing" have cut the market share. Meanwhile, the trend of the market brand segmentation has intensified, and the homogenization of the brand in the same subdivision is becoming more serious. In 2004, the volume of casual wear began to rise. With YISHION as its representative, YISHION and so on followed suit. In 2007, business casual clothes began to rise, represented by YOUNGOR and seven wolves. At the same time, fashion men's clothing was gradually respected, and JACK&JONES and other brands rushed to the herd. With the convergence of high-end brand attributes, brand homogenization is becoming more and more serious. In the face of the same consumer group, brand influence is becoming weaker. It is precisely at this point that Zeelonjeans four Hailong brand has made a unique voice in a noisy atmosphere: "dragon and four seas, convergence inside, outside the form, committed to create a big mind, fearless, great wisdom fashion, personality, casual men's clothing!"
　　
Zeelonjeans four Hailong brand men's clothing, founded in 1993, is the stone lion of China's clothing capital. Different from other brands' high profile, Sihai dragon has worked hard for more than ten years. As early as 90s, the four Hailong was famous for its fashionable and casual trousers. Later, it got a large number of orders because of its professional technology, fashion antennae and quality products. Four Wang Liangyan, the head of Hailong, has constantly incorporated his understanding of life, his understanding of fashion and his pursuit of perfection into the brand culture since his founding. He has finally achieved a unique and unique Zeelonjeans brand. Zeelonjeans brand positioning in life, leisure, fashion, advocating life is responsible for, responsible for their own way of life, advocating a firm and persistent power to grasp every pulse of life, convergence inside, outside, and strive to create self-confidence, elegance, personality fashion life. The Chinese name of the brand "four Hailong" implies "dragons and four seas, and auspicious world". It also embodies the special temperament of four Hailong brand, which is open-minded, firm and broad-minded. All along, the four Hailong spare no effort to create a fashionable image of "four Hailong spirit" with unique quality clothing products. After 17 years of development, four Hailong already has the largest production base of casual pants in China. Its Korean version, self-cultivation and business trousers products are all the rage, and other clothing products are also popular. At present, the four Hailong marketing network has covered the whole country, and has more than 800 terminal stores. The brand image is popular among the people, and has become the leading brand of the industry.

"Four Hailong started from the beginning of perseverance, steadfast and enterprising, and finally achieved the industry leader brand. Liu Ye is the right person to express the spirit of the four Hailong brand. Four Wang Liangyan, chairman of Hailong said. Liu Ye, a Jinma movie king who had been in the theater for more than ten years, has been in the ascendant. Along with the change of the way of drama, Liu Ye's role has grown from the weak, depressed or melancholy character of the Manchu City, such as golden armor and blue Yu, into a more mature, masculine and thick character like "tough guy", "Iron Man" and "man's true colors". In 2008, Liu Ye won the most watched actor award for the third College Student Video Festival with "tough guy". In 09 years, he won the most popular TV image award in the new weekly 2008 TV list. As he plays "tough guy", the achievement of the Golden Horse movie king is benefiting from his steadfast character. He can stick to his own views and face it calmly regardless of honor and frustrations along the way. It is this "tough guy" image that has helped him perfectly match the Zeelonjeans four Hailong brand. Regardless of their identity, handsome appearance, tough guy character and fashion leader temperament, they all coincide with the brand's core aspirations of Zeelonjeans. At the same time, Liu Ye also expressed his high recognition of the four Hailong brand menswear. "Four Hailong brand is very consistent with the image of my man in mind, open-minded, perseverance, personality and fashion." In May 13th, Hsu Chi attended the brand conference on the eve of the new film "no longer let you alone" premiere by the new film starring Hsu Chi, which is declaring the high value of this cooperation.

"2011 is the four Hailong brand promotion year. Signing Liu Ye is an important part of the brand strategy, which means the consolidation and upgrading of the four Hailong brand image." the four Hailong master Wang Liangyan has laid down the blueprint for the enterprise. "We will continue to strengthen the brand building, assist the marketing through strong advertising means, and cooperate with Liu Ye at the same time. In the coming year, our terminal network will reach more than 2000. The four seas are flying soon! "

According to Wang Liangyan, since 2008, the four Hailong brand began to build brand building projects, so as to realize the brand strategy plan of "new dragon sailing". In May 2008, four Hailong formally established the brand management college, the first to break the rigid part of the franchise chain system, set up a strong market management team in the whole country, mainly guided by the practical operation, and introduced the branch management mode to expand the new development territory for the four Hailong development blueprint, and four Hailong began to move from the industrial brand to the consumer brand. Since 2009, four Hailong has launched brand advertising on CCTV, and its brand influence has been further enhanced. At present, with the strong combination of Liu Ye and the movie king, the four Hailong has taken a big step in the road of brand building. Compared with other fashionable men's wear brands in the market, the unique brand style appeal, and the brand image highly matched with the brand spokesperson Liu Ye, undoubtedly set a distinct brand symbol in the minds of consumers, and aroused a deep brand echo. In 2011, four Hailong will sprint with Liu Ye to lead the unusual age of Zeelonjeans fashion men's clothing.

In the future, Zeelonjeans four Hailong and Liu Ye will also conduct further in-depth cooperation. What kind of sparks will they collide with? Let's wait and see.