Fashion Dealers Favor The Purchase Mode Of "Eat Less And Eat More".

"These are the new models, just arrived. There is only one item per number." the salesperson greeted the customer enthusiastically at a brand store on the three floor of Hangzhou Tower. "There will be a lot of new models every week. You are welcome to come and see it often."

This is just a window. At present, quite a few.

Under the spot, sell side by side.

"The growth rate of clothing sales is expected to drop by 5~10% this year. Dealers are generally struggling to do their bidding business, and they are also thinking about how to reduce their order risks.

Most of the summer clothing that started to go on sale is the order of six months ago, and many dealers are worried about the changes in the market.

An industry insider told reporters, "but for those brands that have been taking spot orders, their advantage is revealed at this time."

A well-known footwear brand official told reporters: "because the brand has its own factory, replenishment is relatively convenient.

Generally, in the first order, the volume of the dealer is about three or four, and the remaining six or seven will be supplementing each week in the new payment. For the distributor, the order can be determined according to the sales situation, which is relatively controlled.

Quick futures at any time

"This garment is out of stock now. If we come earlier, we may still have to catch up after the headquarters statistics, but it will take about 30 days from the order to get the goods."

In front of a particularly popular casual wear counter, the salesperson's words reflect the brand's countermeasures.

It is understood that many brands use the way of quick futures, ordering 12 times a year.

This method can effectively cope with the market environment, so that dealers can increase the proportion of chasing single products, such as the summer can add 10% of the goods, and the winter can add 20% of the goods.

This will help dealers to control orders in advance and supplement them according to market sales conditions, so as to reduce the dual pressure of cash flow and inventory.

ZARA and its fast response

"In fact, from the market perspective, the total volume of the next season will not increase again, but the way of loading will change and the frequency of new shelves will increase."

An industry insider said, "in addition to being able to replenish the goods in time, the increase in the number of orders has also increased the ability of the brand to respond to the market quickly. For the enterprises and distributors, the international fashion trend or cultural influence can immediately reflect the clothing market, and many fashion styles will be more suitable for the current trend."

Dealers are trying this "eat less and multi meals" mode of purchase.

Perhaps, with the trend of fast fashion, small batch, multi style and high purchase frequency will become a trend.