Rolex

Rolex (Rolex) is a famous Swiss watch manufacturer, formerly known as Wilsdorf and Davis, which was jointly operated by Hans Wisdorf (Hans Wilsdof) and British Davies (Alfred Davis) in London in 1905.

In 1908, Hans Wilsdof (Hans Wilsdof) was renamed ROLEX in La Schade Finn, Switzerland (La Chaux-de-Fonds).

 

In 1905, he founded his own business, called "Welles and David" (WilsdorfandDavis), a company responsible for selling watches, but he also developed self-made watches.

At 8 a.m. on July 2, 1908, Rolex (Rolex) trademark was officially registered.

The first batch of Rolex watches received immediate attention for its superb technical quality.

A small Rolex watch received the A-level certificate of KewObservatory in 1914. This is the highest evaluation ever made by the famous British observatory.

Its accuracy has been recognized. This is a worldwide event, making watches worth doubling in Europe and the United States.

From then on, the quality of Rolex represents precision.

After the first World War, Rolex moved back to Geneva. Under the impetus of the founder, Rolex continuously innovated, created and perfected itself.

It has two research directions: waterproofing and automation.

In 1926, the first waterproof and dust-proof watch came out. This is the famous Oyster watch.

The economic crisis in 1929 hit Switzerland, but Rolex was not affected.

During this period, it invented an automatic refining mechanism, which created the popular Perpetual table.

 

This automatic watch has a pendulum which has never been used before in the watch. It brought a revolution to the clock watch industry. It is the pioneer of all automatic watches at present.

In 1945, Rolex also produced a table with dates, and a list of dates and weeks in 26 languages.

Andre Heiniger is proud of Rolex's reputation in today's world watch arena, which is inseparable from the inspiration and enthusiasm of Andre Heiniger (AndreJ.Heiniger).

Born in 1921 to Xia Defen, Hans Wilsdorf was born with full confidence and sincere respect for him when he first met him.

The two of them love to meet people and pursue perfection.

Wilsdorf invited Mr. Hai Ni Ge to join Rolex in 1948.

He worked in Buenos Aires for six years and was responsible for developing the South American market.

He returned to Geneva in 1955 and was promoted to a board member of Rolex. He replaced Wilsdorf as general manager of Rolex in 1964.

He faithfully inherited the cause of Rolex's founder, constantly improving quality and technological innovation, bringing new breath to enterprises: internationalization.

 

The first step in this decision is to move the headquarters of the enterprise from the centre of the city to a beautiful new building in the suburbs.

Then he started his expedition, running around every corner of the world, opening up new markets.

He had an amazing predictor and decided to set up a branch in the major cities of all continents, which was an initiative at that time.

In his tenure, he also set up the Rolex enterprise spirit award, which is awarded every three years to reward those who have made outstanding contributions to applied science, inventions, explorations, scientific discoveries and environmental protection.

At present, Patrick Heini is the general manager of PatrickHeiniger. Patrick grew up in Rolex's family R and loved the tradition of the company. He served as a lawyer for Rolex for ten years, and later was appointed as a commercial manager and general manager.

The expansion project, planned by Rolex world headquarters in 60s, was completed in 1995. It is a symbol of creation, innovation and progress over the past 80 years, and is a symbol of the spirit of enterprise that its leaders attach importance to.

Rolex's staff strive for common goals. Rolex is continuing to carry forward its tradition and continues to be the representative of Geneva and high quality clocks and watches all over the world.