The Youngest Designer Of Golden Summit In China -- Wu Xuekai Thirty-Seven

Integrating "green" into brand DNA -- Wu Xuewei and Wu Xuekai's "beautiful together" spring and summer 2011 trend press conference

In 2010, Wu brothers became the focus of China International Fashion week again.

The last time I made a stir in fashion week was 4 years ago.

In 2006, the two brothers first launched a large-scale conference "Han Wu" to bring people a brilliant visual enjoyment. With the honor of "Han Wu", the brothers precipitated and brewed for 4 years in the expectation of people. This time, the masterpiece of two people is called "beautiful together".

According to Wu Xuewei, there are many reasons for choosing to return to fashion week again this year. The most important thing is that they found their brand DNA by surprise. This made the two brothers full of creative passion, as excited and agitated as the first creation, full of longing for life, creation and fashion.

"What is the key to a brand's sustainable development?"

Wu Xuewei seriously asked himself: "it is to find the material that is consistent with its brand culture and spiritual aspirations, and constantly innovate and extend on the material that suits itself.

This is a brand of DNA, and it is gratifying to note that we have found DNA that can surprise us. "

This surprise comes from Japan's famous Asahi Asahi group, which has been research and development for many years, and has been innovating every year.

The "surprise" of the two brothers is not only exposed to the new fabrics that resonate with the brand, but also a "collision" produced by a material, which suddenly led them to see the direction of the future creation and the core of the brand.

Stepping into "green" is beautiful with nature.

Needless to say, it is clear that what fascinated the two brothers is the green topic of environmental protection and low carbon, which is now a major topic around the world.

Unlike many researchers, the two brothers are interested in "green fashion" to apply them to their own creations, and then firmly put the "global concept" into brand DNA, which is unusually fast, and resolute and decisive.

"To tell you the truth, during the time when everyone shouted low carbon and environmental protection, we didn't pay much attention to it, but we had a certain understanding in theory, but we didn't go deep into it."

Wu Xuewei excitedly said: "when the biodegradable fabric is contacted, interest is suddenly aroused, as if the energy that had been accumulated for a long time was suddenly released."

As a result, they began to learn from all kinds of details and understand the knowledge of environmental protection and low carbon, and even carefully study the knowledge of garbage collection. Wu Xuewei said with a smile that there is a trash bin with "recyclable" and "non recyclable" near the two studio of the 798 Art Square.

With the deepening of the research, a fashion show with "green fashion" as its core and core is ready to come out in their minds.

"The beauty of nature, we advocate that human beings can live in harmony with plants and animals in nature. Only if we are beautiful together, can the world be better and society can be more harmonious."

Wu Xuewei said.

Thus, the three major series of "beautiful together" came into being. The first series of "urban exploration", interlaced with black, white, grey and camel, originated from the strong smell of the humanistic world, and brought people's thinking of "re shaping" between city and nature, life and creation.

The second series of "natural phenomena" brings the vision and emotion into the beauty of nature. The clothing uses the blue-green main color to express a fresh and penetrating nature, and the stage background also brings strong feeling to the people. Everything comes from nature, and even breathes the most clear breath of nature in the field.

Wu Xuekai said that green will become the fashion color of 2011. This is an era that loves "green" and advocates "green".

The third series of "old tastes" is full of pink dreams, which express the original essence and color of impetuous life, and are also advocating people to get rid of the physical world of depression and impatience, so that they can calm down and enjoy a simple, natural and spiritual life style.

Pink is also a popular color of spring and summer in 2011.

Wu Xuekai laughed. "The world also needs people to stop in haste and savor the beauty of life."

What I can not mention is the LOGO, which is related to the theme of this conference. It is very striking, and the more the product is, the more meaningful it is.

It was a warm painting with a shadow or paper-cut sensation. It was very small when it looked at the taste of shadow play or paper-cut, and its color was sharp. It looked like a silhouette of two adults and two children.

It is reported that the origin of this LOGO is the inspiration of a set of children's paintings to the two brothers. The pure feeling and the pure taste deeply penetrate the hearts of both of them.

"I believe that simple lines, pure life will gradually become the mainstream of people's lives."

Wu Xue Wei said that the LOGO not only appeared in the "beautiful" press conference in a special way, but also continued to run through its own creation, becoming a permanent brand with distinctive characteristics.

In what way will they merge into "beautiful together"?

Wu Xuewei said that through the deformation treatment of LOGO, a seed will germinate and grow into the whole process of luxuriant foliage.

"This is a metaphor. To express the harmonious coexistence of human and nature can make the world flourish and flourish."

Wu Xuewei laughed.

Starting with Bing Ba and breathing with nature

The Asahi Asahi group, a famous diversified group from Japan, has become an old friend of the Chinese people, especially the Asahi Asahi textile company. Its biodegradable fabric has a very nice name.

It is called "Bing Ba", and it is called "life body" with the breath of nature by Chinese fashion circles.

For the first time, the two brothers came into contact with bingba. The reason why they could be attracted was that they realized that the importance of "green fashion" was related to the "green idea" that the fabric had penetrated in the fashion world for many years.

In the words of the brothers, on this kind of fabric, the creation is free and easy, and the mind is edifying, which will bring greater joy to the whole creative process. When the work is presented, the sense of accomplishment will follow.

It is understood that bingba is a regenerated cellulose fiber made from cottonseed velvet, which is a synonymous with advanced fiber materials. It is highly valued by top brands such as Ermenegildo Zegna, GIORGIO ARMANI, MaxMara and GUCCI.

Because of its excellent performance and environmental protection, it is not only used as rib, but also widely used in other fields.

Drapability is very good, including good moisture absorption and sweat perspiration. It is one of the biggest features of Bing ba.

In addition, fabrics such as cotton, silk, wool and polyester will play the biggest advantage of all fabrics if they match with "bingba". It is also one of the reasons why Wu brothers favored Bing ba.

Wu Xuewei said: in the future, their brands will explore biodegradable silk, degradable linen and other natural fabrics on the basis of bingba, which will become the preferred pet of the two brothers in their creation.

"Our interest is completely attracted by this material. It has no harm to the human body, and after many years, the fabric will be degraded into soil, which makes us feel the real environmental protection concept, just like a real touch of the environmental texture."

Wu Xuewei said.

Good material will bring people the joy of creation. Wu Xuewei said that all the costumes in this conference were created by their own team. From the drawing effect to the tailoring design, the brothers led the team members to do their best, but did not feel tired. They were full of endless strength, like the excitement of the first creation.

More than that, environmental protection and low carbon have been deeply embedded in the bones of the brothers. Wu Xuewei said that if you want to make a press conference, if you want 50 sets of costumes to perform on stage, designers should make at least 70 sets. This is the law commonly agreed by all designers.

This time, the two brothers keep in mind the "natural call" of environmental protection and emission reduction. The same 50 sets of costumes show that they only made 58 sets, which greatly reduced wastage, which should also be a record saving in the history of the conference.

"From the point of understanding to environmental protection and low carbon, we must do something from actual actions, not just from the design point of view. In the future, we will work hard to publicize the concept of environmental protection in our company. We must make our company a" green company "and the brand is of course a" green brand ".

Wu Xuewei laughed.

All these are the inspirations and passions brought by "bin Ba". As Wu Xuewei said, it is like settling for a long time. Suddenly, we find a new motive force. Let us bid farewell to the past and enter a completely new state. We start a new perspective on fashion and understanding of life, and invest in deeper emotions. At the same time, we deeply integrate this feeling and culture into the brand DNA.