Kark And &Nbsp: Saliva Marketing?

A brand, different dealers, skip the domestic market

In April 22nd, French music company Kark and Shanshan Group issued a press conference in Beijing, saying that the show was ticking over.

In face of Kark's condemnation,

Is it true that the product is not a genuine product? Is there a violation of the rights and interests of the Ningbo music Kark Clothing Co., Ltd., the Chinese agent of Kark, the Chinese agent of the show?

However, the battle of words can not solve the problem. Where is the root of the dispute? The answer may be unexpected.

Saliva marketing war staged

It is understood that in early April of this year, there were signs of incomplete marking and quality problems in Kark's travel shoes, which were reflected in the tick group purchase. After checking the Lok Kark trademark in the mainland of China, the Ningbo music Kark Clothing Co., Ltd., the product was identified as a counterfeit product.

Subsequently, Ningbo music Kark Clothing Co., Ltd. issued a public statement condemning the show network and tick group.

In the face of Kark's "selling off" denunciation, Xiu Xiu net also chose a positive response.

In April 23rd, "Xiu Xiu net" issued a statement: "Xiu Xiu net guarantees that all commodities are brand authentic products and has the relevant authorized documents, which can be provided and investigated with the request of the judiciary. If any organization or institution is in doubt, it should actively communicate or resolve by judicial means;" Xiu Xiu network is opposed to any form of speculation and slander, and reserves all rights to investigate and damage the reputation and reputation of the network.

Not only that, but also shows the source of its products.

"Our products come from brand European companies, which are also regular distributors of brands."

Wu Yingru, director of public affairs at Xiu Xiu network.

For the response to the show, "selling off" may no longer be the focus of public attention, so Kark again raised the question of "infringement".

Lok Kark believes that Le Kark has exclusive agency and trademark rights in the mainland of China. Even if he has the relevant authorization, it does not mean that he sells the "French cock" product in the mainland legally.

Once again, the problem was thrown into the show, and Xiu Xiu was ready to work with Kark.

Wu Yingru, head of public affairs at Xiu Xiu network, responded that the core of the controversy is actually that the "cock shoes" consigned on the show net is not from Ningbo dealer Kark, but from overseas distributors.

But in fact, the new e-business enterprises have made the purchase and sale of business through the Internet without borders.

In this regard, e-commerce legal expert Alamu J also said that at present, there is no clear legal norm for the procurement and sales channels of e-commerce enterprises, compared with traditional businesses, the procurement and sales of e-commerce are relatively flexible.

Kark threw out a question and took the lead to the other side. "Declaration" and "explanation" became the main theme of the incident. The two parties spared no effort to open up a war of words. In fact, this kind of saliva was not wasted. More and more consumers recognized the French cock and the walking net.

"In the course of disputes, it is easy for both sides to launch a war of words, which is a common mode of public relations and an effective marketing tool."

Zhang, a professor of marketing at Jinan University, pointed out.

Zhang plans to introduce that enterprises actively "declaring" and "responding" can help guide consumers to make judgments for their own businesses. Besides, continuous public statements have also played a great role in promoting the brand of enterprises.

French cocks and runway networks may have a place in their respective fields, but their market share is limited.

By this incident, the French cock and the walking show network appear in the major media again and again. Besides explaining the current events, they will introduce some situations of the enterprises. Then more and more consumers begin to understand these two enterprises and brands, and do a propaganda for the enterprises.

In fact, many people in the industry share the same view with Zhang.

"Every word of mouth marketing is mixed with word of mouth marketing," a senior industry veteran pointed out.

It is worth mentioning that Ningbo music Kark told China Business Daily reporters May 3rd, Kark will also make a statement in recent days, detailing Kark Kark's grasp of the incident.

The battle of words is endless, and marketing means more and more.