&Nbsp; In Retailing, It Means Selling Famous Brand Over Season.

"Outlets" in the retail industry refers to the sale of brand names over the season, off the shelf, broken code. commodity Brand direct marketing center. In 2002, the retail format of the outlets came into China, and then began to emerge in the country. But behind the wind, true. Operate The success of orter is rare.

As the first Oteri J in Ningbo, the Jiangbei orles shopping mall, located next to the Ningbo Grand Theatre, has been famous for a while. However, two years later, the Oteri J was not only in a dismal position but also faced with a forced exit. Unlike the 2009 boom, orlies, located on the north bank's wealth center, is now a mere bird. Many internationally renowned brand Soon after its entry, they evacuated. Ningbo's only NIKE international brand is still operating.

For the model of orter, the industry has a point of view whether it is acclimatized in China, and more insiders pointed out that many enterprises are doing business real estate in the name of outlets.

Recently, at the outlets of the outlets in the North Bank of Ningbo Jiangbei District, the main entrance of the Plaza is also hung with a huge advertising campaign at the front door. The brand of the shopping mall is upgraded with the international first-line brand. ARMANI, BOSS, D&G, PRADA, Wanning and other brands are on the list. However, after entering the square, they could not see the signs of these brands. Most shops are closed and gray, and through the window, they are left behind in a mess.

A staff member of Property Management Company, Ningbo Silver Plaza, commissioned by the Fortune Plaza of north bank, told reporters that "two years ago, there were not many brands in outlets, and many of them came out soon." The staff pointed out that Wanning had withdrawn after six months in the city. Reporters also saw the notice posted on the site of the store in Wanning. "Due to the expiration of the lease, the store will be closed in April 23rd." Subsequently, the staff of Wanning and Yi Avenue store told reporters that after Wanning's entry into the north of the Yangtze River, the performance has been bad, so they finally had to close the shop.

The reporter came to the Jiangbei outlets store and investment center on the side of the square. The center has now been closed, and the glass door is full of dust. Silver billion property staff told reporters that outlets and shop investment center closed early, and now only one staff member comes to work every day, and the location of work is not in the investment center. Mr. Song, who is responsible for investment promotion, told reporters that orlies, located on the north bank's Fortune Plaza, did not plan to run the business. They went to the downtown shopping mall to continue their business. "We (Jiangbei outlets) did not inviting business, we need to readjust it for a while. North bank Fortune Plaza parking space is inconvenient, no one to go. Mr. Song said.

Silver billion property staff also revealed that the north shore fortune real estate Co., Ltd. intends to let outlets exit, and the rental rights of shops entrusted to the property of Silver billion. The reporter called Weng Jinghai, chairman of Jiangbei outlets, and Weng Jinghai declined to mention it.
Oteri J's confusion in China

Zhao Ping, deputy director of the Ministry of Commerce and Trade Department of the Ministry of consumer economics, told the "daily economic news" reporter that most of China's outlets failed to recruit international famous brands, which completely lost the original meaning of Oteri J.

Li Shangmou, chief consultant of Beijing 21C Shang Mou brand consulting agency, told reporters that Oteri J's dilemma in China has something to do with China's consumption environment. "China's consumption is in the process of upgrading from quality to brand. At this time, the location of factory stores in the whole system will not be taken seriously, and the supply of goods will not be guaranteed. After all, Oteri J is a discounted consumption. Big brands need to ensure their market reputation. The reputation of the tail goods in the Chinese market is not optimistic.

Insiders also pointed out that in China, outlets generally have a problem and do not concentrate on the operation of outlets. The above points out that in fact, Jiangbei outlets is ultimately a business property. "In the name of Oteri J, enclosure, and finally the surrounding poor quality real estate sales. This is a common practice in the industry. "