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Women'S Department Stores Play "&Nbsp" To Build A Fashionable Personality Concept Pavilion.

2011/5/18 9:25:00 71

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Fashion For Women'S Department Stores

New world woman after pformation

Department store

No longer a male salesman.

As the first department store in the mainland to adopt male salesmen, only female products are sold.

New world women's department store

Since its opening last May, it has received wide attention.

However, for the past year, it has not had the expected popularity and has begun a comprehensive pformation in the near future.

Although the name of the pformation has not changed, it no longer sells only female goods, nor is it a male guide.

Recently, more than 150 personality shops have been put on the market: OL, Japan, Europe and America.

The form is quite like search show.

"When buying clothes, salesmen are men.

The idea of consumer Wang Xia is very representative, plus nearly 40% of the store.

brand

The products coincide with the new world fashion shops belonging to the Chongwen business circle, so many female consumers seldom go after seeing the one or two fresh ones.

Sales volume will not go up if customers do not come in.

Since April this year, the new world women's department store has begun to make a big adjustment. According to the new world, the name of the shopping mall will not change. However, in terms of management, it will break the traditional department store mode and introduce new trend brands. The biggest change is to expand the scope of operation of the personalized shop. "Fang Xiang is a fashion personality Museum similar to the 3.3 building in Sanlitun."

Because it is "small shop".

Management

The shopping guide is no longer a gentleman.

Recently, more than 150 personality shops have been newly launched, mainly in one or two floors. Many shops come from Xidan and Sanlitun 3.3. The styles of products are mainly Korean, European, American and DIY accessories, many of which are original brands of young designers.

In the future, the target customers of women's department stores will be "18-35 year old young people who pursue fashion in the region and like personalized clothing and accessories."